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Twitter: What's the point?

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How can not-for-profits, corporates and small businesses use Twitter to better market to and engage with customers and clients and manage their brand reputation?

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Twitter: What's the point?

  1. 1. Twitter: What’s the point? Ad Lib, Bristol, 24 November 2009
  2. 2. Who am I? <ul><li>Editor of BusinessZone.co.uk, website for entrepreneurs </li></ul><ul><li>Administrator of UKBusinessForums.co.uk </li></ul><ul><li>Part of online publisher Sift Media, founded in 1996 </li></ul><ul><li>Publisher of 11 B2B community websites </li></ul><ul><li>Audience of 250,000 business professionals </li></ul><ul><li>10 th most influential political blogger on Twitter </li></ul>
  3. 3. Different but the same <ul><li>Marketing + </li></ul><ul><li>Engagement + </li></ul><ul><li>Reputation management = </li></ul>
  4. 4. Fry up?
  5. 5. Sales up?
  6. 6. Then…
  7. 7. Now…
  8. 8. Respond Sift Media win!
  9. 9. The power is in the hands of the customer so embrace it!
  10. 10. Be tweeter friendly
  11. 11. The rise of the twournalist
  12. 12. A brand built on Twitter $250,000 raised
  13. 13. The hash tag
  14. 14. Broadcast live
  15. 15. But be careful…
  16. 16. Employee engagement
  17. 17. Twitter for recruitment
  18. 18. 1. Smart registration
  19. 19. 2. Make friends & influence people www.twellow.com
  20. 20. 3. Promotion, promotion, promotion
  21. 21. 4. Questions and answers
  22. 22. 5. Tweet-up! www.twtvite.com
  23. 23. 6. Are your ears burning?
  24. 24. 7. Be human
  25. 25. 8. Lists
  26. 26. Competition What were the three things I said you all had in common? Tweet at @Dan_Martin with hash tag
  27. 27. Get in touch [email_address] www.linkedin.com/in/danmartin2008 www.twitter.com/Dan_Martin

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