Building Consulting Credibility on LinkedIn

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Part one of two-parts on LinkedIn and twitter, this slide show accompanied a webinar for a computer consultants national association. Our focus: how to become a subject matter expert using LinkedIn and twitter. Presentation scales from 30 minutes to an all day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia @gmail.com.

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Building Consulting Credibility on LinkedIn

  1. 1. LinkedIn<br />5 Power Strategies to <br />Stand Out and Be Sought out<br />As a Subject Matter Expert<br />By Barbara Rozgonyi <br />Copyright 2009 CoryWest Media, LLC<br />
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  5. 5. Technology translator<br />Business calculator<br />Customer service manager<br />THE _________ That Does ____________ for ________________when _______________<br />Be the leader that they’re looking for<br />Find Your Place in Their Life<br />
  6. 6. P People – where are customers?<br />O Objectives – what do you want to do?<br />S Strategies – plan to change relationships<br />T Tech – decide what SM platforms to use<br />From: Groundswell <br />Social Media Basics<br />
  7. 7. ©2009 -2010 CoryWest Media, LLC<br />
  8. 8. Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />5 Strategies<br />
  9. 9. Stats<br />June 2008<br />June 2009<br />7.7 M unique visitors<br />114 M page views<br />16 M unique visitors<br />331 M page views<br />
  10. 10. 45 M users as of 8/12/09<br />Valued at around $1B in its last round of financing in 2008<br />More Stats<br />
  11. 11.
  12. 12. Keywords<br />Professional Headline<br />Summary<br />Profile <br />
  13. 13.
  14. 14. Ask<br />Give<br />Recommendations<br />
  15. 15.
  16. 16.
  17. 17. Categories<br />Best<br />Answers <br />
  18. 18.
  19. 19. Profile<br />Employees<br />Company Site <br />
  20. 20.
  21. 21.
  22. 22. Groups<br />Industries<br />Networks <br />
  23. 23. Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />5 Strategies<br />
  24. 24. Updates<br />Comments<br />Images<br />Search<br />Goals<br />Apps <br />Bonus<br />
  25. 25. Action Steps in Stages<br />©2009 -2010 CoryWest Media, LLC<br />Determine keywords<br />Polish profile<br />Search and listen<br />Connect and talk<br />Join and lead<br />
  26. 26. How to tweet as a subject matter expert. . . <br />Now. . . <br />

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