The document discusses the differences between trends and fads. Trends are general movements or inclinations that have staying power and influence society over an extended period of time. Examples include social networking sites, business process outsourcing, and cashless transactions. In contrast, fads are short-lived interests or styles that gain quick popularity but then decline just as rapidly. Classic fad examples mentioned are pet rocks, Tamagotchi pets, and fidget spinners. The document provides guidance on how to identify trends versus fads and stresses the importance of distinguishing between the two concepts.

1. Trends VS Fads

2.  A prevailing tendency or inclination
 A general movement
 A current style or preference
 A line of development
 The general movement over time of a
statistically detectable change
 A line of general direction or movement

3. Social trends have been a part of life
since the beginning of time.
Society reacts to certain stimuli,
whether it is a type of music, fashion or
activity.
These trends are not always created by
the majority, but the majority of society
does typically follow.

4. Here are some examples of trend:
 • gadgets
 • teleserye
 • social networking sites
 • social advocacies
 • drone technology
 • denim jeans
 • business process outsourcing
 • online ticketing
 • cashless transactions

5. A Fad is something, such as an interest or fashion,
that is very popular for a short time (Merriam–
Webster’s Learner’s Dictionary).

6. A fad is a product that has little, if any, utility but is
characterized by a quick rise in sales and popularity
followed by a quick decline in sales and popularity.
This quick up and down in sales is because fad
products usually do not satisfy a strong consumer
need. Nevertheless, fads seldom completely die out
with some diehard followers

7. Here are some classic examples of fad.
 • hula hoop • pet rock
 • Friendster • troll doll
 • bucket challenge • mannequin challenge
 • “Gangnam Style” song • Tamagochi pets
 • hoverboards • fidget spinner
 • yo-yo • virtual pets
 • Frisbee • Pokémon Go
 • Hello Kitty • Loomband
 • Candy Crush App • iPod
 • kalyeserye

28. Do you think it is fine to
follow the trend even
though you violate the rule
in some particular
occasion? Explain.

29. Directions: Identify if the
statements/situations
given in the first column
pertain to a trend or a
fad. Provide your
reason/s on the third
column.

30. Spotting a Trend

31. Someone or something starts or causes a trend. A
person who starts a trend is called trendsetter.
The individual’s act or the event has attracted
attention, earned acceptance, and created strong
interest and influence on people whose number
keeps increasing as days go by.

32. The act or event is something different from
what is currently going on and it becomes “the
next big thing”. It demonstrates an accelerated
spread among various sectors and areas and
creates a deep and wide scope of influence on
people, sectors, and the environment. It leads to
change. (Urgel, 2017)

33. According to futurists (a futurist is one who studies
and predicts the future, especially based on current
trends.) Rehn and Lindkvist (2013), trendspotting
refers to the study of trends and the way they develop
and affect society. According to them, this should be
differentiated from cool- hunting which is a hunt for
those things that will become popular before they are
popular.

34. Trend analysis is based on trendspotting but it
extends this into developing future scenarios
and so they say that to follow a trend, one must
not only be conscious of what is currently
happening but be wise enough to predict the
future. (Urgel, 2017)

35. Arzadon et.al. (2018) mentioned that trends and
fads are sometimes used interchangeably, and
they are both important for organizations and
people to keep abreast with the changing
environment. However, it is also important to
distinguish the difference between trends and
fads to deepen our understanding of survival and
adaptability.

36. As members of society, we should know how fads
and trends to create changes in our society.
Certain fads and trends are created by dominant
cultures catering to their own interests. As
students, you should be able to analyze how to
respond to the issues and challenges brought
about by these changes.

37. Reflect on the ways in which your own life as a
student has changed as a result of the trends we
have today. Start from your earliest memories as
a student. Have you accepted all these changes
that happened in your life? Or are there areas
where you would have preferred things to stay
the same?