Trends have several key elements: 1. They start with an individual but gain popularity over time as more people participate. 2. They involve repetitive patterns of behavior. 3. They last a long time, sometimes decades, and may experience ups and downs in popularity. 4. They have a starting point, such as an idea, technology, event, or person, that causes them. 5. They make a significant impact or influence.

1. ELEMENTS OF
TRENDS

2. NUMBER OF PARTICIPANTS
A trend started by an individual, but the
number of people who followed
become bigger as time goes by.

3. PATTERN OF BEHAVIOR
a trend is a form of repetitive
actions of people.

4. LONG LENGTH OF TIME
A trend has a long time frame, sometimes
running for decades. A trend may
experience some ups and downs in
popularity, may fade away, and may
reoccur.

5. CAUSE
A trend has a starting point which can
be an idea, technology, event, or
person.

6. CONSEQUENCE
a trend makes considerable influence
or impact.

7. CHARACTERISTICS OF A TREND
Rehn and Lindkvist (2013) mention of a hierarchy of
trends, which explains why trends seems to have
varying reach, effects, and influences on people. This
hierarchy is a representation of a scale of the
development of a trend.
To be aware of the different trends that occur, it is not
enough that you know its elements but you must also
familiarize yourself with its characteristics. Some of its
characteristics includes: people’s culture, duration of
time, and acceptability.

8. CULTURAL BASIS-
trends are based on the traditions, beliefs,
and values of people that has a potential of
being part of the societies culture.

9. DURATION OF TIME
it has a long period of popularity that
does not disappear quickly. Example:
Climate Change- ever since this has
been one of the most trending
environmental issues.

10. ACCEPTABILITY
trends are being accepted by people
and society as part of their lives. Example:
Smartphones- one of the most accepted
trends that changes our way of living.

11. PARTS OF A WHOLE
“A human being is part of a whole called by us the universe” –
Albert Einstein
Every person, things, place, happening, and community were
created to serve their own purpose and obligation, that is to
become a part of something, and this something upon serving or
doing its thing will become a part of everything. See? that part of
something became everything. Everything came from something.

12. Same is true with a trend, before
becoming a Trend it must be
composed of parts that makes it a
whole or complete.
Dow Theory talks about the three (3)
parts of a trend mainly; the primary,
the secondary, and minor.

13. Primary or Major Trend- may last for years, and
Dow classified it as something lasting more than a
year.
Secondary or Intermediate Trend- a short term
retracement within that primary trend which Dow
figured would take three weeks to three months.
Minor or Near-Term trend- covers anything else
with shorter duration, basically less than two or three
weeks.

14. EMERGING PATTERN
We are already living in the world where time seems
to move very fast, transitions, discoveries, and
innovations suddenly occur, wait.
What?How can we adapt with all these changes?
How do we know if a certain trend is about to emerge? If
we are going to follow it or not. Before we move on to
this learning activity let us have first a review on some
types of Trend.

15. Micro trends- little things that happen all
around us some says that it is a glimpse about
the future and synonymous with fads
Macro trends- are aggregated micro trends or
more sweeping changes that are affecting
society and these are more stable than
microtrends

16. Megatrends- are macro trends that have grown up
and moved out, they are big and bold and can last
for decades.
Gigatrends- are trends that are so general that they
affect most area of human life and usually identified
to define an era.
With these types of trend, you can now identify if
there is a trending activity going in the society or will
occur in the future.