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Trend Versus Fad
How to Spot Them
What is Trend?
• A trend is a general direction in which
something is developing or changing. It refers
to a lasting change in behavior, attitude, or
perception that emerges from a specific
context and reflects a shift in societal values or
cultural norms. Trends often last for a
considerable amount of time and have a
significant impact on consumer behavior,
fashion, technology, or lifestyle choices.
Example of
Trend
• For example, the trend
of eco-friendly products
has emerged as a
response to climate
change concerns, and it
has influenced people's
purchasing decisions
and lifestyle choices.
Example of
Trend
• Another example of a trend is
the increasing popularity of
plant-based diets, which
reflects a shift in dietary
preferences towards more
sustainable and ethical food
choices.
More Examples of
Trend
1. Sustainable fashion
2. Wellness
3. Online learning
4. Digital nomads
5. Minimalism
6. Electric vehicles
7. Natural beauty
8. Remote work
9. Mental health awareness
What is Fad?
• A fad is a short-lived enthusiasm
or craze for something that is
fashionable or popular at a
particular time. It is a temporary
phenomenon that gains sudden
and widespread popularity but
quickly fades away. Fads often do
not have any real substance or
value and are driven by social
pressure, novelty, or hype.
Example of
Fad
• For example, the fad of fidget
spinners became popular for a
short period, but it quickly lost
its appeal and disappeared
from the market.
Example of
Fad
• Another example of a fad is
the infamous "tide pod
challenge," which was a
dangerous trend that emerged
on social media but quickly
faded away due to widespread
criticism and warnings.
More Examples of
Fad
1. Pokémon Go
2. Silly Bandz
3. Pet Rocks
4. Crocs
5. Mood rings
6. Beanie Babies
7. The Harlem Shake
8. Planking
Summary
• In summary, the main
difference between a
trend and a fad is that
trends are enduring,
have a significant
impact, and reflect a
shift in values, while
fads are short-lived,
lack substance, and are
driven by social
pressure and novelty.
Quiz
1. What is the main difference between a trend and a fad?
A) Trends are short-lived, while fads endure for a long time.
B) Trends are driven by social pressure, while fads are driven by a
shift in societal values.
C) Trends are enduring, while fads are short-lived.
D) Trends lack substance, while fads have a significant impact.
Quiz
2. Which of the following is an example of a trend?
A) Fidget spinners
B) Sustainable fashion
C) Planking
D) Mood rings
Quiz
3. What is the main driving force behind a trend?
A) Social pressure
B) Hype
C) A shift in societal values
D) Novelty
Quiz
4. Which of the following is an example of a fad?
A) Electric vehicles
B) Pokémon Go
C) Online learning
D) Wellness
Quiz
5. What is the main characteristic of a fad?
A) Enduring
B) Lack of substance
C) Reflects a shift in societal values
D) Has a significant impact
Quiz
6. Which of the following is an example of a trend?
A) The Harlem Shake
B) Digital nomads
C) Beanie Babies
D) Silly Bandz
Quiz
7. What is the main duration of a fad?
A) Short-lived
B) Long-lasting
C) Enduring
D) Indefinite
Quiz
8. Which of the following is an example of a fad?
A) Minimalism
B) Pet Rocks
C) Natural beauty
D) Mental health awareness
Quiz
9. What is the main impact of a trend?
A) Lack of substance
B) Enduring
C) Short-lived
D) Driven by social pressure
Quiz
10. Which of the following is an example of a trend?
A) The Tide Pod Challenge
B) Remote work
C) Crocs
D) Plant-based diets

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Trend Versus Fad - Short Introduction.pptx

  • 1. Trend Versus Fad How to Spot Them
  • 2. What is Trend? • A trend is a general direction in which something is developing or changing. It refers to a lasting change in behavior, attitude, or perception that emerges from a specific context and reflects a shift in societal values or cultural norms. Trends often last for a considerable amount of time and have a significant impact on consumer behavior, fashion, technology, or lifestyle choices.
  • 3. Example of Trend • For example, the trend of eco-friendly products has emerged as a response to climate change concerns, and it has influenced people's purchasing decisions and lifestyle choices.
  • 4. Example of Trend • Another example of a trend is the increasing popularity of plant-based diets, which reflects a shift in dietary preferences towards more sustainable and ethical food choices.
  • 5. More Examples of Trend 1. Sustainable fashion 2. Wellness 3. Online learning 4. Digital nomads 5. Minimalism 6. Electric vehicles 7. Natural beauty 8. Remote work 9. Mental health awareness
  • 6. What is Fad? • A fad is a short-lived enthusiasm or craze for something that is fashionable or popular at a particular time. It is a temporary phenomenon that gains sudden and widespread popularity but quickly fades away. Fads often do not have any real substance or value and are driven by social pressure, novelty, or hype.
  • 7. Example of Fad • For example, the fad of fidget spinners became popular for a short period, but it quickly lost its appeal and disappeared from the market.
  • 8. Example of Fad • Another example of a fad is the infamous "tide pod challenge," which was a dangerous trend that emerged on social media but quickly faded away due to widespread criticism and warnings.
  • 9. More Examples of Fad 1. Pokémon Go 2. Silly Bandz 3. Pet Rocks 4. Crocs 5. Mood rings 6. Beanie Babies 7. The Harlem Shake 8. Planking
  • 10. Summary • In summary, the main difference between a trend and a fad is that trends are enduring, have a significant impact, and reflect a shift in values, while fads are short-lived, lack substance, and are driven by social pressure and novelty.
  • 11. Quiz 1. What is the main difference between a trend and a fad? A) Trends are short-lived, while fads endure for a long time. B) Trends are driven by social pressure, while fads are driven by a shift in societal values. C) Trends are enduring, while fads are short-lived. D) Trends lack substance, while fads have a significant impact.
  • 12. Quiz 2. Which of the following is an example of a trend? A) Fidget spinners B) Sustainable fashion C) Planking D) Mood rings
  • 13. Quiz 3. What is the main driving force behind a trend? A) Social pressure B) Hype C) A shift in societal values D) Novelty
  • 14. Quiz 4. Which of the following is an example of a fad? A) Electric vehicles B) Pokémon Go C) Online learning D) Wellness
  • 15. Quiz 5. What is the main characteristic of a fad? A) Enduring B) Lack of substance C) Reflects a shift in societal values D) Has a significant impact
  • 16. Quiz 6. Which of the following is an example of a trend? A) The Harlem Shake B) Digital nomads C) Beanie Babies D) Silly Bandz
  • 17. Quiz 7. What is the main duration of a fad? A) Short-lived B) Long-lasting C) Enduring D) Indefinite
  • 18. Quiz 8. Which of the following is an example of a fad? A) Minimalism B) Pet Rocks C) Natural beauty D) Mental health awareness
  • 19. Quiz 9. What is the main impact of a trend? A) Lack of substance B) Enduring C) Short-lived D) Driven by social pressure
  • 20. Quiz 10. Which of the following is an example of a trend? A) The Tide Pod Challenge B) Remote work C) Crocs D) Plant-based diets