A trend gains momentum over time, stabilizing into a habit or lifestyle. It seeks to innovate and solve problems. A fad is short-lived, driven by novelty. Trends have sustained behavior while fads are intense but brief. Trends meet needs while fads rely on coolness. Trends grow steadily while fads appear and disappear suddenly. Trends can cross industries while fads are limited in scope. Factors shaping trends include human needs, history, globalization, and digital connectivity enabling information sharing worldwide.

1. DEFINITION
OF A
TREND
MODULE 1

2. Definition of a Trend
• A trend tends to appear and
gain momentum over time. It is
a new item or a practice that
stabilizes and transforms into a
habit, a lifestyle, or an enduring
product.
• Some trends seek to innovate lifestyles and find
practical ways to solve social issues and improve
our well-being.

3. Definition of a Fad
• Fad tends to pop into
existence and then quickly
fade. It is purchased by a
significant fraction of the
population and inhabit the
consciousness of an even
greater number of people.

4. Difference of Fads and Trends
Category Fads Trends
Notion of
Change
The new things
that we currently
do and fades
when the
perception of
novelty is gone.
The way we
do things

5. Difference of Fads and Trends
Category Fads Trends
Behavior Intense
Sustained
behavior that
turns into
lifestyle, mindset,
and values

6. Difference of Fads and Trends
Category Fads Trends
Effects
Coolness,
me-too
mentality,
starts with
technology
Meets needs,
solves problems
and issues

7. Difference of Fads and Trends
Category Fads Trends
Time &
Nature of
Growth
Appears suddenly,
enormously
popular, suddenly
disappears,
unexplainable
growth
Appears suddenly,
enormously
popular, does not
disappear, gets
stronger over time,
sticks around

8. Difference of Fads and Trends
Category Fads Trends
Scope &
Limitations
Stays within
one
company,
single
brand/limited
brands
Can cross over
in any
companies,
encompasses
entire areas of
technologies

9. Difference of Fads and Trends
Category Fads Trends
Examples iPod,
kalyeserye,
pet rock,
Friendster, troll
doll, bucket
challenge
Gadget, teleserye,
pets, social
networking sites,
dolls, social
advocacies

10. Factors Shaping Trends
1. Human Needs. Humankind will
instinctively tend to its needs.
Our desire to build a better world
and improve the quality of life
compels us to discover, invent,
and explore new technologies,
products, services, forms of
knowledge, and skills.

11. 2. Historical Forces. History bears
changes, upheavals, conflicts,
issues, and solutions carried on
by humankind.
The role of the government, particularly the
legislature, is to formulate policies to respond to
societal needs.

12. 3. Globalization. The global exchange
of goods and services, including
human capital, and the erasure of
time and space as barriers to
connectivity have increased the
interaction between states and
societies.
What happens in one part of the world can easily be
picked up by the rest of the world through information and
communications technologies, such as broadcast
television and the internet.

13. 4. Digital Connectivity and Social
Media. Social media, as enabled by
digital technologies, continues to
expand and grow each day.
Take Facebook as example, the most
popular social networking site in the
Philippines. By now, it has grown into a
multi-use environment, catering to
business and entrepreneurial initiatives
where information about services and
goods are circulated.

14. Thank You