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WHAT IS A TREND?
A pattern of gradual change in a condition,
output, or process, or an average or general
tendency of a series of data points to move in
a certain direction over time, represented by a
line or curve on a graph.
- a general direction in which something is
developing or changing.
MEGATRENDS
AND
MICROTRENDS
Megatrends entail a major
restructuring ; they are a
larger pattern of broad
trends that reshape and
transform our lives.
Microtrends advocate localization
as opposed to globalization,
recognizing that people and
communities have never been
sophisticated and more
knowledgeable about the choices
they make in their everyday lives.
EXAMPLES
OF
TRENDS
• Facebook – is the
most common social
network website where
you can share
information about
yourself and
communicate with other
people.
Twitter – it lets you see
what is happening
around the world, from
breaking news and
entertainment, sports
and politics to big
events and every day
interests.
Instagram is a mobile,
desktop, and Internet-
based photo-sharing
application and service
that allows users to
share pictures and
videos either publicly or
privately.
TRENDSPOTTING
Trendspotting is
attempting to see the future
in the present (Rehn and
Lindkvist, 2013). Being able
to predict a trend is a
valued skill for the global
citizen.
Trendspotting is sometimes
called cool-hunting and
trend analysis.
• Trend analysis is the widespread
practice of collecting information and
attempting to spot a pattern, or trend, in the
information.
Trend spotting is the identification of new trends
or attempting to see the future.
Trend spotter is a person who notices and reports
on new fashions, ideas, or activities that are
becoming popular.
A fad is something that
quickly gains in
popularity and may fade
just as quickly, sometimes
just not quick enough.
Clothing, foods, exercises,
hairstyles, language are
all areas that are subject
to fads.
Fashion, language and
behaviors all have an effect
on the workplace regardless
of how fleeting they may be.
Fads are often heavily driven
by social media today. In fact
social media at one time was
considered a fad, which has
now evolved into a macro
trend if not a megatrend.
Megatrends Fads
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

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Trend & fads (lesson 1)

  • 1.
  • 2.
  • 3. WHAT IS A TREND? A pattern of gradual change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph. - a general direction in which something is developing or changing.
  • 5. Megatrends entail a major restructuring ; they are a larger pattern of broad trends that reshape and transform our lives.
  • 6.
  • 7. Microtrends advocate localization as opposed to globalization, recognizing that people and communities have never been sophisticated and more knowledgeable about the choices they make in their everyday lives.
  • 8.
  • 10. • Facebook – is the most common social network website where you can share information about yourself and communicate with other people.
  • 11. Twitter – it lets you see what is happening around the world, from breaking news and entertainment, sports and politics to big events and every day interests.
  • 12. Instagram is a mobile, desktop, and Internet- based photo-sharing application and service that allows users to share pictures and videos either publicly or privately.
  • 14. Trendspotting is attempting to see the future in the present (Rehn and Lindkvist, 2013). Being able to predict a trend is a valued skill for the global citizen. Trendspotting is sometimes called cool-hunting and trend analysis.
  • 15. • Trend analysis is the widespread practice of collecting information and attempting to spot a pattern, or trend, in the information.
  • 16. Trend spotting is the identification of new trends or attempting to see the future. Trend spotter is a person who notices and reports on new fashions, ideas, or activities that are becoming popular.
  • 17.
  • 18. A fad is something that quickly gains in popularity and may fade just as quickly, sometimes just not quick enough. Clothing, foods, exercises, hairstyles, language are all areas that are subject to fads.
  • 19. Fashion, language and behaviors all have an effect on the workplace regardless of how fleeting they may be. Fads are often heavily driven by social media today. In fact social media at one time was considered a fad, which has now evolved into a macro trend if not a megatrend.