The document discusses trends versus fads. It defines trends as patterns of behavior demonstrated by many people over a long period of time that have a major impact on society, while fads are intense but short-lived interests that are popular for only a short time. Examples of trends include gadgets, teleserye, and business process outsourcing, while examples of fads include hula hoops, Pokemon GO, and Gangnam Style. Trends tend to evolve behaviors and mindsets, while fads focus more on novelty and popularity that quickly fade. The document also discusses trendsetters, trendspotting, trend analysis, and different levels of trends from micro to mega.

2. 1. What can you say about the video
presented?
2. What are the things that were
highlighted in the video?
3. What exact word you can associate
with the overall content of the video?

3. LESSON 1
TRENDS VS.
FADS

4. WHAT IS TRENDS?
Something that covers almost all of human
activities such as not limited to politics, beliefs,
economics, lifestyle, social life and the like whether the
individuals or groups of people are aware of it or not.
Pattern of behavior demonstrated by a big number of
people within a particular period.

5. WHAT IS TRENDS?
Is a behavior or new way of doing things and it has a big
impact on our society. It is a sequential pattern of change
in a condition, output, or process or an average or general
tendency of a series of data points to move in a certain
direction overtime, represented by a line or curve on a
graph.

6. Something, such
as an interest or
fashion, that is
very popular for
a short time.
An intense but
short-lived
fashion

7. Examples of trends
01 gadgets
02
03
teleserye
04
Business
process
outsourcing

8. Examples of fads
01 Hula hoop
02
03Pokemon GO
04 Kalyeserye
Gangnam style

9. Categories Fads Trends
Notion of
change
The new things we
currently do fade when
the perception of
novelty is gone
The way we do things
Behavior Intense
Sustained behavior that turns
into lifestyle, mindset and
values.
Effects
Coolness me-too
mentality starts with
technology
Meets needs, solves
problems and issues
Time and
nature of
growth
Appears suddenly
enormously popular
suddenly disappears
unexplainable growth
Appears suddenly
enormously popular does not
disappear gets stronger over
time sticks around

10. Trendsetter
- Someone or something starts or
causes a trend.
- A person who starts a trend

11. Trendspotting
- The study of trends and
the way they develop and
affect society

12. Trend Analysis
- Based on trendspotting but
it extends this into
developing future
scenarios.

13. Elements
of a trend
Number of
participants
Pattern of
behavior
Cause
Long period
of time
Consequence

14. Characteristics
of a trend

15. Microtrends
Happen right now and are outright
observable.

16. Macrotrends
Provide major changes that are
perceptible in the societal level for
a longer period.

17. Megatrends
Can last for decades and are “so
pervasive as to be generally
known”.

18. gigatrends
Trends that are so general that
they affect most areas of human
life