The document defines trends and different types of trends. A trend is a continuous development towards something new that influences people's behavior. There are three main types of trends discussed: megatrends, which are long-term global patterns influencing behavior; macrotrends, which are widespread phenomena lasting 5-10 years; and microtrends, which are short-lived interests lasting 3-5 years. The key difference between trends and fads is that trends have longer lifespans and more potential to be long-term influencers, while fads are brief crazes with little lasting impact. It is important for organizations to understand the difference so they do not waste resources chasing every short-term fad but also do not miss important

1. TRENDS,NET
WORKS AND
CRITICAL
THINKING
LESSON 1: Definition of aTrend

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What is a trend?
Trend is a continuous
development towards something new or
different. It simply reflects on what
seems to be going around at any given
time .
The way of doing new things of an
individual, group or societal approach
the followed by many people is called as
trend. It has ability to influence or even
direct people to adapt, accept and
follow what is new.
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1. APPEAL – a degree of attraction that a
trend causes/attractive on people.
2. RESULT – pertains to the impact of trend.
Ability to produce a sustainable
movement or change. Publicity.
3. SCOPE – extend of influence of a trend
4. SUPPORT – structure that enables a
trend to be sustainable.
5. SUSTAINABILITY – length of time that a
trend can continue to exist.
6. VALUE – utility or usefulness that can be
derived from a trend

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Types of TRENDS
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1. MEGATREND- are the driving
forces that define the world today
and that of tomorrow. Megatrends
are characterized by far-reaching,
global patterns related to behavior,
mobility and environment.
Examples: health, population growth,
urbanization and digitalization.

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2. MACROTREND
A macrotrend is a pervasive and persistent
shift in the direction of some phenomenon on
a global level. Examples of current macro
trends include urbanization, automation and
changing demographics. At the low end of the
scale are fads: widespread but briefly prevalent
phenomena, typically lasting a few years or less.
Examples: InformationTechnology, Cloud
Computing, Social Media, Internet ofThings.

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3. MICROTREND
A micro-trend is one that quickly rises in
popularity and falls even faster. The
fashion cycle of a micro-trend is usually 3-5
years, while macro-trends typically last 5-10
years. The faster the fashion cycle, the
greater amount of waste is produced.
Examples: Chat bots, Fashion

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v something that people are highly
interested in for a relatively short period
of time.
v an intense and widely shared
enthusiasm for something, especially
without basis in the object’s qualities; a
craze
v Trivial
v Flash in the pan; short live; temporary

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- Trends have a much longer lifespan than
fads.
- The primary difference between a trend and
a fad is that trends have the potential to be
long-term influencers on the market.
- A pattern of gradual change in a condition,
output, or process, or an average or general
tendency of a series of data points to move
in a certain direction over time, represented
by a line or curve on a graph.
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What is the difference between
TRENDS AND FADS?

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» Both Trend and Fads can play an
important role in an organization’s
success but they must be treated
differently. If not ,leaders risk
burning out adapting to every fad,
and critical trends required for an
organization’s survival may be
missed.
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Why is it important to know the
difference between TRENDS and
FADS?

11. 1. Selfie Movement
2. News Breaks on Social Media First
3. A newfound love for GIFs (Graphic Interchange
Format)
4. Hashtags (#)
5. Memes, Memes, and More Memes
6. Regular PeopleTurned Internet Famous
7. Cloud Streaming of Entertainment Media
8. Oversharing on Social Media
9. Crypto-Currencies: More Modern Way to Create and
ExchangeValue
10. Wifi-Enabled Home Gadgets and Appliances

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» Innovation – Be sure to bring something new to the table
when designing, even if you are trying to imitate.
» Brand Consistency – There should be consistency in
all of your designs so customers remember what sets
you apart and defines your brand
» Outerwear-ability – Consider designing some new
outerwear fashion pieces, or at least some everyday
pieces that are flattering when outwear is added
ensemble.
» Versatility – Create versatile pieces to make your
audience happy and challenge your fashion design
abilities. Versatility usually calls for one thing:
Simplicity
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Characteristics of Trending
Fashion Designs

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» Trend spotting- is attempting to see the future in the
present (Rehn and Lindkvist,2013). Being able to
predict a trend is a valued skill for the global citizen.
» Trend Spotting- is the identification of new trends or
attempting to see the future.
» Trend Analysis- is the widespread practice of
collecting information and attempting
» to spot a pattern, or trend, in the information.
» Trend Spotter- is a person who notices and reports
on new fashions, ideas, or activities that are
becoming popular.
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VOCABULARY

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Tell whether the pictures below are Trends or Fad