Q3- Week 1 & 2

4. Directions: The following are random words associated with fads
and trends. Rank by putting 1 as your most liked and 10 as your
least liked in the blanks.
___1. cologne ___11. Brick game
___2. sports ___12. powerbank
___3. malling ___13. smartphone
___4. cinemas ___14. rubberband
___5. haircut ___15. facebook
___6. fashion
___7. denim jeans
___8. online chatting
___9. Monopod
___10. Instagram

11. Here are some examples of trend:
• gadgets
• teleserye
• social networking sites
• social advocacies
• drone technology
• denim jeans
• business process outsourcing
• online ticketing
• cashless transactions

13. A fad is a product that has little, if any, utility but is
characterized by a quick rise in sales and popularity followed by a
quick decline in sales and popularity. This quick up and down in
sales is because fad products usually do not satisfy a strong
consumer need. Nevertheless, fads seldom completely die out
with some diehard followers remaining loyal.
A fad is an intense but short-lived fashion. It is a widely–
shared enthusiasm for something, especially one that is short-
lived. It is a temporary fashion, a craze, interest, or activity that
people follow enthusiastically, but lasts for a short period of time.

14. Here are some classic examples of fad:
• hula hoop
• yo-yo
• virtual pets
• Frisbee
• Pokémon Go
• Hello Kitty
• Loomband
• Candy Crush App
• iPod
• kalyeserye
• pet rock
• Friendster
• troll doll
• bucket challenge
• mannequin challenge
• “Gangnam Style” song
• Tamagochi pets
• hoverboards
• fidget spinner

17. The table below summarizes the distinction between a fad and a trend
according to Arzadon et.al. (2018).
CATEGORIES Fad Trend
Notions of Change • the new things that
we currently do fade
when the perception
of novelty is gone
• the way we do things
Behavior • intense • sustained behavior
that turns into
lifestyle, mindset, and
values

18. CATEGORIES Fad Trend
Effects • Coolness
• Me-too mentality
• Starts with technology
• meets needs, solves
problems and issues
Time and Nature of
Growth
• appears suddenly
• enormously popular
• suddenly disappears
• unexplainable growth
• does not disappear
• gets stronger over time
• sticks around
Scope and Limitations • stays within one
company
• single brand/limited
brands
• can across over many
companies
• encompasses entire
areas of technologies

19. Difference of Trend and Fad:
Trends are: Fads are:
Long life span Short life span
A style for longer years Emerge and go quickly
Rising slow in popularity Rising quickly in popularity

20. How to Spot a Trend
Someone or something starts or causes a trend. A person
who starts a trend is called trendsetter. The individual’s act or the
event has attracted attention, earned acceptance, and created
strong interest and influence on people whose number keeps
increasing as days go by.
According to futurists (a futurist is one who studies and
predicts the future, especially based on current trends.) Rehn and
Lindkvist (2013), trendspotting refers to the study of trends and
the way they develop and affect society. According to them,
this should be differentiated from cool- hunting which is a hunt
for those things that will become popular before they are popular.

21. Trend analysis is based on trendspotting but it extends this
into developing future scenarios and so they say that to follow a
trend, one must not only be conscious of what is currently
happening but be wise enough to predict the future. (Urgel,
2017)
Arzadon et.al. (2018) mentioned that trends and fads are
sometimes used interchangeably, and they are both important for
organizations and people to keep abreast with the changing
environment. However, it is also important to distinguish the
difference between trends and fads to deepen our understanding
of survival and adaptability.

22. The process of identifying a trend:
 Trend analysis- is the widespread practice of collecting
information and attempting to spot a pattern, or trend, or
information.
a. Trends are composed of wide variety of information from
an existing fields of complex ideas.
b. Trends use overwhelming recognition and pattern
identification to create presages in knowing the future.
c. Trends evolution are being evaluated and observed by the
use of timeframes.

23. The process of identifying a trend:
 Trend spotting- is the identification of new trends or
attempting to see the future.
 Trend spotter- is a person who notices and reports on new
fashions, ideas, or activities that are becoming popular.

29. Number of participants
pertains to people who follow a certain trend which
is started by an individual or a group of people. The group
then grows into a community, and eventually swells into
national and international societies. For example, the
prevailing fashion of a period, follows what celebrities are
wearing or what fashion designers offer. People often
copy the trendsetters and so a new fashion trend
develops.

30. In the recent century, styles of clothing are usually
distinguished by decades. One example of this is denim
jeans that became a casual wear by all genders on a
regular basis. Jeans are especially perfect for crafting
swoon-worthy ensembles mostly due to the fact that they
work well with just about anything especially when it
comes to different looks (Griswold and Maguire 2020).

31. Pattern of behavior
refers to a trend that is formed from repetitive
actions of people. For example, the simple act of taking a
selfie has now become a cultural trend. It is almost
impossible not to see someone taking a selfie in any place
- be it in a tourist spot, in a restaurant, in a hotel lobby,
beside a movie poster in a cinema, in a concert hall, and
at an event, among others.

32. Before smartphones and portable digital cameras,
pictures or portraits were taken by another person. The
selfie phenomenon enabled people to construct
themselves visually and present it to the public by putting
it on social media. Others view the taking of selfies with
disdain as a symbol of narcissism and superficiality, while
others consider it as an act of self-exploration and a
gauge for acceptance.

34. Long period of time
is one of the crucial elements of a trend which
means that a trend has to have a long-time frame,
sometime running for decades. A trend may experience
some ups and downs in popularity, may fade away, and
may recur. A good example of this element of trend is the
telephone. It is a communication instrument that
revolutionized modern living and created various social
impacts.

35. It was soon overtaken by the popularity of mobile
phones in the late 1990s that have text messaging
feature. Then newer technologies allowed smartphones
to include many applications and internet connectivity.
Although telephones are still present in homes and
offices, smartphones clearly have gotten ahead in
functionality and usage.

37. Cause
refers to the starting point of a trend which can be
an idea, a technology, an event or a person. All trends
have beginnings and someone or somebody definitely
started it. The question here is, how did it start? Now, this
becomes quite obvious as all material elements of a
culture started with one’s ideas, therefore, it is also
conclusive that one starting point of a trend was an idea.

38. Someone or somebody thought about it in the first
place. Let us go back to the evolution of telephone
mentioned above. If you will try to think about it, it was
Alexander Graham Bell who first invented and engineered
the very first telephone back in 1876
(https://www.britannica.com). What do you think
prompted him to such an endeavor? Well, if you guessed
that it began with an idea of bridging the gap of a long –
distance relations though live voice communication then
you must be right.

39. So, besides the snail mails which were already
prevalent those times, people had another option – the
telephone. Fast forward a bit, back in the late 1990’s,
these messages through mails or letters evolved and
entered the digital world through beepers while
telephones also evolved into cellular mobile phones. At
present, all those separate features plus some more were
combined into the devices we presently called
“smartphones.”

40. Believe it or not, all of these were one’s ideas which
eventually turned into a reality.

41. Consequence
refers to the considerable impact or influence of a
trend. Social networking has become an encompassing
trend that tends to influence behaviors of online users.
With the popularity of smartphones, users began
subscribing to various social networking portals which
enable them to post activity statuses and photos, and
even connect with celebrities.

42. Currently, these social media platforms and their
messaging and video conferencing features are finding
their relevance today especially for the students and
teachers. For example, due to the pandemic, teachers,
students and parents use these features for the virtual
teaching and learning process. However, this trend can
also create a rather negative consequence among its
followers.

43. One example is depicted on the illustration below.
Quality time among family members to share one
another’s presence is being diverted to other less
relevant concerns brought about by the social media.
They can literally be described as “near yet so far”
which means that they may be physically near each other,
in fact, sharing food on the same table, yet their
attention is far from the family moment.

58. Acceptability
One of the factors making a particular trend to last
longer is through its “acceptability” that is, it meets the
needs and taste of the people concerned. Hence, it will
survive for a longer period of time influencing even more
people as time goes by.

59. Cultural Basis
Culture is one of the main factors making a trend to
last longer and reach its full potential.
Transitory to Increase or Decrease
It is quite a normal characteristic of trend to
increase or decrease depending on the needs of the
people involved.

60. Driver/ Enabler/ Blocker
Trends may enable people to have their own
business by being more aware of the needs and demands
of the community.

62. Patterns refer to data from a series of repeating
price movements in a recognizable form. Traders can
identify patterns from the price history of that asset or
the other assets that have a similar character. The
identification process sometimes also involves the
assessment of sale volume and the price.

63. Patterns and trends are the techniques, commonly
used by an analyst to know the current supply and
demand of specific assets traded on the market. A trend
is the common direction of an asset’s price in a certain
period of time. Meanwhile, a pattern is data from a set of
an asset’s price movement that goes on a recognizable
form.

65. Linear Trend
A linear pattern is a continuous decrease or
increase in numbers over time. On a graph, this data
appears as a straight line angled diagonally up or down
(the angle may be steep or shallow). So, the trend either
can be upward or downward.

67. Examples of upward trend:
• World population increase over a period of time
• Increase of production of goods in emerging economies
over the years
Examples of downward trend:
• Sales of consumer goods during recession
• Commodity prices go down during deflation

68. Exponential Trend
This technique produces nonlinear curved lines
where the data rises or falls, not at a steady rate, but at a
higher rate. Instead of a straight line pointing diagonally
up, the graph will show a curved line where the last point
in later years is higher than the first year, if the trend is
upward.

70. Damped Trend
In this analysis, the line is curved line to show data
values rising or falling initially, and then showing a point
where the trend (increase or decrease) stops rising or
falling.

72. Seasonality
One can identify a seasonality pattern when
fluctuations repeat over fixed periods of time and are
therefore predictable and where those patterns do not
extend beyond a one-year period. Seasonality may be
caused by factors like weather, vacation, and holidays. It
usually consists of periodic, repetitive, and generally
regular and predictable patterns. Seasonality can repeat
on a weekly, monthly or quarterly basis.

74. Irregular/Random Patterns
This type of analysis reveals fluctuations in a time
series. These fluctuations are short in duration, erratic in
nature and follow no regularity in the occurrence pattern.
In prediction, the objective is to “model” all the
components to some trend patterns to the point that the
only component that remains unexplained is the random
component.

76. Stationary
A stationary time series is one with statistical
properties such as mean, where variances are all constant
over time. A stationary series varies around a constant
mean level, neither decreasing nor increasing
systematically over time, with constant variance.

78. Cyclical Patterns
Cyclical patterns occur when fluctuations do not
repeat over fixed periods of time and are therefore
unpredictable and extend beyond a year.