12. •
• The group then grows into a
community, and eventually swells into
national and international societies.
• pertains to people who follow a certain
trend which is started by an individual or a
group of people.
13. • One example of this is denim jeans that
became a casual wear by all genders on a
regular basis. Jeans are especially
perfect for crafting swoon-worthy
ensembles mostly due to the fact that
they work well with just about anything
especially when it comes to different
looks
• People often copy the trendsetters and so a
new fashion trend develops.
14. • For example, the simple act of taking a
selfie has now become a cultural trend.
• refers to a trend that is formed from
repetitive actions of people.
15. • The selfie phenomenon enabled people to
construct themselves visually and present
it to the public by putting it on social media.
• Others view the taking of selfies with
disdain as a symbol of narcissism and
superficiality, while others consider it as an
act of self-exploration and a gauge for
acceptance.
16. • A trend may experience some ups and
downs in popularity, may fade away,
and may recur.
• one of the crucial elements of a trend which
means that a trend has to have a long-time
frame, sometime running for decades.
17. • A good example of this element of
trend is the telephone It is a
communication instrument that
revolutionized modern living and
created various social impacts.
18. • All trends have beginnings and
someone or somebody definitely
started it. The question here is, how did
it start?
• refers to the starting point of a trend which
can be an idea technology, an event or a
person.
19. • If you will try to think about it, it was
Alexander Graham Bell who first
invented and engineered the very first
telephone back in 1876.
• What do you think prompted him to
such an endeavor?
20. • refers to the considerable impact or
influence of a trend. Social networking has
become an encompassing trend that tends
to influence behaviors of online users.
21. • With the popularity of smartphones,
users began subscribing to various
social networking portals which
enable them to post activity statuses
and photos, and even connect with
celebrities.
22. • Currently, these social media
platforms and their messaging and
video conferencing features are
finding their relevance today
especially for the students and
teachers.
23. • For example, due to the pandemic,
teachers, students and parents use
these features for the virtual teaching
and learning process. However, this
trend can also create a rather
negative consequence among its
followers.
24. • One example is depicted on the
illustration below. Quality time among
family members to share one
another’s presence is being diverted
to other less relevant concerns
brought about by the social media.
25. • They can literally be described as
“near yet so far” which means that
they may be physically near each
other, in fact, sharing food on the
same table, yet their attention is far
from the family moment.
26.
27. • Rehn and Lindkvist (2013) mentioned
a so-called hierarchy of trends, which
explains why trends seem to have
varying reach, effects, and influences
on people. This hierarchy is a
representation of the scale of the
development of a trend.
28. • These are “little things that happen all
around us all the time, the tiny shifts that
occur in everything from clothes we wear
and the snacks we eat to the way we work,
play, and love.” These trends happen right
now and are outright observable.
29. • Smartphone Apps/Games which are
dependent on the capabilities of a
smartphone (these apps/games oftentimes
lose their popularity overtime).
30. • These are “aggregated microtrends or
more sweeping changes that are
affecting society.” They provide major
changes that are perceptible in the
societal level for a longer period
31. • Varying Smartphone brands (iPhones vs.
android phones) Battle for popularity of
these smartphones
32. • These are macrotrends that have grown
up and moved out. They are big, bold and
affect the lives of great swathes of the
human race.”
33. • They can last for decades and are “so
pervasive as to be generally known.”
They have become the prevailing
condition that has become too normal.
34. • Smartphones which are dependent on the
internet. Smartphones are widely used by
almost all people in the world.
35. • These are “trends that are so general
that they affect most areas of human
life─ or, at least, more than one aspect of
life or more than one industry.” They are
usually identified to define an era
36. • Internet or the World Wide Web which may
be considered as the soul of almost all
technology.
37. • Besides the above example, trends can also
refer to movements, ideologies, concepts,
beliefs, and more. The important thing in
studying trends is to observe them closely
for subtle and sudden shifts that ultimately
affect people, cultures, and societies in
general. In the next module, you will be
provided with a more -depth in study of the
characteristics/ hierarchy of trends.
