The document provides details on the proposed concept, plot, characters, and style for a music video for the song "Kamikaze" by MØ. The main idea is that the artist was restricted by strict parents and is now rebelling through deviant acts of freedom. The narrative video will show her arguing with parents and leaving home, then engaging in rebellious behaviors like vandalism, partying, and drug use, which ultimately lead to her accidental overdose death in a field, representing both freedom and a "death trap."

1. MØ -
KAMIKAZE

2. THE IDEA BEHIND THIS MUSIC VIDEO IS FREEDOM. THE
LYRICS CONVEY A MESSAGE THAT THE ARTIST IS NOW
FREE AND IS THEREFORE REBELLING, “IF WE WANNA
FLY FREE”. OUR MAIN IDEA IS THAT THE ARTIST WAS
TIED DOWN AND UNABLE TO GO OUT AS A RESULT OF
HER STRICT PARENTS. THE TITLE ‘KAMIKAZE’
INDICATES THAT SHE IS A SELF DESTRUCTING BOMB
WHICH IS EXPLOITING AS A RESULT OF HER PARENTS
KEEPING HER LOCKED IN. “I NEED TO GET IN TOO
DEEP”, SHE DOESN'T JUST WANT TO BE FREE, SHE
WANTS TO PUT HER LIFE ON THE LINE WHICH COULD
LEAD TO DEATH IN ORDER TO PROVE A POINT TO HER
PARENTS. WE WILL SHOW HER REBELLING THROUGH A
VARIETY OF DEVIANT ACTS.
CONCEPT

3. THE STYLE OF OUR MUSIC VIDEO WILL TAKE
THE FORM OF A NARRATIVE VIDEO. WE HAVE
CHOSEN THIS IN ORDER TO PORTRAY THE
STORY IN ORDER TO REPRESENT THE SONG
CORRECTLY. THE LYRICS OF THIS SONG HAVE
A PARTICULAR STORY THAT IS OPEN TO
INTERPRETATION AS IT ONLY PORTALS A
SENSE OF FREEDOM, THERE IS NO BACK
STORY INCLUDED. THIS HAS BEEN LEFT TO US
TO CREATE.

4. BEFORE THE MUSIC STARTS, THERE WILL
BE A SHORT INTRODUCTION THAT BRIEFLY
OUTLINES THE STORY BEHIND THE SONG.
OUR MAIN IDEA WAS TO SHOW THE
ARTIST ARGUING WITH HER PARENTS
WHICH RESULTS IN HER LEAVING THE
HOUSE PROMPTLY. THIS IDEA WILL
INDICATE THAT HER PARENTS RESTRICT
WHICH WILL LEAD TO HER CONDUCTING A
VARIETY OF DEVIANT ACTIONS THAT WILL
BE SHOWN DURING THE REST OF THE
SONG. ALONG WITH THIS, SHE WILL ALSO
BE SEEN TO ESCAPE FROM THE HOUSE,
SLAMMING THE DOORS AND THROWING
HER KEYS AWAY (DIEGETIC SOUND)
WHICH IS A TYPICAL TEENAGE ACT AND IS
ALSO A SIGN THAT SHE IS REBELLING.
THERE WILL ALSO BE A CASE UP OF THE
GIRL TO SHOW WHO THE MAIN
CHARACTER IS.
THE PLOT - BEGINNING

5. THE PLOT - MIDDLE
THE MIDDLE OF THE MUSIC VIDEO
IS WHEN THE MOOD OF THE MUSIC
VIDEO ALTERS. IT BECOMES
UPBEAT AS DOES THE CHARACTERS
ACTIONS WHICH WERE TRIGGERED
BY THE ARGUMENT WITH HER/HIS
PARENTS. SOME OF THE ACTS THAT
ARE INCLUDED ARE: THROWING
POWDERED PAINT AROUND, IN A
CLUB TAKING SHOTS AND
SMOKING, RUNNING IN AN EMPTY
FIELD. ALL OF THESE ACTIONS
INDICATE THAT THE CHARACTER IS
REBELLING FROM THE
OPPRESSION THAT THE PARENTS
CAUSED WHICH HAS CREATED THE
PERSONA TO “NEVER GET
ENOUGH” OF THE “BUZZ” THAT
THESE DEVIANT ACTS CONSTRUCT.

6. THE PLOT - END
THE WAY THAT WE HAVE DECIDED TO END THIS
MUSIC VIDEO IS WITH A TRAGEDY AS A RESULT
OF ALL THESE DANGEROUS ACTS THAT THE
CHARACTER IS CONDUCTING. THE SONG IS
CALLED ‘KAMIKAZE’, WHICH IS THE TERM USED
FOR THE MILITARY AVIATORS OF JAPAN WHO
CONDUCTED SUICIDE ATTACKS. THIS
INDICATES THAT SHE/HE IS A SELF DISTRACTION
BOMB AS THE ARTIST PORTRAYS THE
CHARACTER AS NOT JUST SEEKING
GRATIFICATION, BUT GOES TO EXTREME IN
ORDER TO FEEL FULFILLED, “WE GOT ONE 'TIL
WE DIE, 'TIL WE DIE”. FROM THIS, WE HAVE
COME UP WITH THE IDEA THAT THESE ACTIONS
WILL CAUSE HIM/HER TO END THEIR LIVES
DURING THEIR MOMENT OF ‘FREEDOM’ WHICH
CREATES IRONY. THEREFORE THE SECTION AT
THE END OF THE VIDEO WILL SHOW THE MAIN
CHARACTER, PASSED OUT IN AN EMPTY FIELD
THAT ONCE MARKED HER FREEDOM BUT NOW
IS CLEAR THAT IT WAS A DEATH TRAP. THE
REASON IS DUE TO AN OVERDOSE ON ILLEGAL
DRUGS AND THE FRIENDS WILL TRY TO WAKE
HER/HIM UP IN THE MORNING, BUT THERE IS
NO RESPONSE. THIS WILL SHOW HOW THE
‘FREEDOM’ FROM THE OPPRESSION OF THE
PARENTS HAS ONLY LEAD TO MORE TROUBLE
AND AN ACCIDENTAL SUICIDE.

7. T
H
E
C
H
A
R
A
C
T
E
R
THE CHARACTERISTICS THAT OUR ARTIST WILL REFLECT IS THAT
SHE IS ISOLATED AND ANGRY WITH THE PARENTS AND HAS
CONSEQUENTLY LEAD TO RESORT TO A REBELLIOUS WAY OF
THINKING AND ACTING. THIS ISOLATION WILL BE PRESENTED IN
AN EMPTY ROOM WITH THE PERSON STANDING IN IT TRYING TO
ESCAPE AS THEY ARE TRAPPED WITHIN THEMSELVES. THIS WILL
SHOW ALIENATION AND THAT THEY ARE ALONE. WE WILL ALSO
CAPTURE THE ANGER BY USING A VARIETY OF EXTREME CLOSE-UP
SHOTS IN ORDER TO CAPTURE THE EXPRESSION PRESENTED ON
THE FACE.

8. L
O
C
A
T
I
O
N
THERE ARE A VARIETY OF
LOCATIONS THAT WE HAVE
THOUGHT ABOUT USING FOR THIS
MUSIC MUSIC VIDEO. FIRSTLY, TO
START THE VIDEO, IT WILL BE
LOCATED IN A HOUSE WITH HER
PARENTS ARGUING. THE HOUSE
WILL SHOW THAT SHE THE REASON
FOR HER ACTIONS ARE DERIVED
FROM THE OPPRESSION FELT IN
THERE AND SO THE LIGHTING IN
THE HOUSE WILL BE DARK AND
GLOOMY. ALONG WITH THIS,
DURING THE DEVIANT ACTS, THEY
WILL BE SHOT IN PLACES THAT
INDICATE THE FREEDOM THAT SHE/
HE HAS GAINED AS A RESULT OF
LEAVING THE HOUSE. THIS
INCLUDES DRIVING A CAR ON AN
EMPTY ROAD WITH HIS/HER HEAD
STICKING OUT OF THE WINDOW,
RUNNING FREELY IN AN EMPTY
FIELD, ON FUNFAIR RIDES, DIVING
INTO POOLS/PONDS, AT A CLUB
ETC. THESE LOCATIONS WILL
PORTRAY THE CHARACTERISTICS
AND BEHAVIOUR OF THE ARTIST.

10. THEME/COLOUR
AS THIS SONG IS AN UPBEAT SONG, WE WOULD LIKE TO
INCORPORATE SOME COLOUR INTO IT. THE COLOURS USE WILL
CONNOTE THE MANY EMOTIONS THAT THE ARTIST IS FEELING.
FOR EXAMPLE, SHADES OF RED WILL BE USED TO SHOW DANGER
AND BLACK FOR ANGER. THERE ARE MANY COLOURS THAT WE
WOULD NOT USE SUCH AS WHITE WHICH SYMBOLISES PURITY
AND BLUE, A CALM AND SOPHISTICATED COLOUR. ALONG WITH
THIS, THE USE OF MANY DIFFERENT COLOURS WILL SHOW THAT
THE ARTIST IS TROUBLED, NOT KNOWING WHAT SHE SHOULD
FEEL AND THEREFORE THIS RESULTS IN THE REBELLIOUS ACTS.
OUR CHOICE IN COLOUR MUST REPRESENT THE IRONIC ENDING
OF THE VIDEO.

11. PACE
DUE TO THE FACT THAT THIS SONG IS UPBEAT, THE PACE SHOULD BE
QUICK IN ORDER TO CATCH UP WITH IT. THE STORY LINE IS TENSE AND
THIS WILL BE SHOWN IN THE QUICK CHANGE OF SCENERY IN ORDER TO
KEEP UP WITH THE ACTIONS CONDUCTED AND WILL ALSO MATCH ITS
MUSIC GENRE, POP.
LIGHTING
WE WILL USE BRIGHT LIGHTING AT THE MOMENTS WHEN THE ARTIST IS AT
HER/HIS PEAK DURING THE CHORUS. AT THE START, WHEN THERE IS AN
ARGUMENT, THE LIGHTING WILL BE DARK AS THE MOOD IS LOW. SOME OF
OUR SHOTS WILL BE SHOT OUTDOORS IN THE DAYTIME TO ENSURE
BRIGHT LIGHTING. HOWEVER, THERE ARE SOME SCENES THAT WILL BE
INSIDE IN PLACES SUCH AS A BEDROOM. TO ENSURE THAT THERE IS A
HIGH LEVEL OF LIGHTING, I WILL NOT ONLY HAVE THE LIGHTS ON BUT WE
WILL ALSO USE A REFLECTOR OR A LAMP.

12. TARGET AUDIENCE
THE GROUP OF PEOPLE THAT WE HAVE CHOSEN TO TARGET OUR MUSIC
VIDEO IS 16-25 YEAR OLDS. THIS IS DUE TO THE FACT THAT THE STORY
OF THE SONG IS RELATABLE TO MANY TEENAGERS. ALONG WITH THIS,
IT IS A PRECIOUS TIME WHERE YOUNG PEOPLE ARE TRYING TO FIND
OUT WHO THEY ARE AND THEY TEND TO GO TO EXTREMES TO EXPLORE
THEIR PERSONAL IDENTITY. IT IS A GENDER NEUTRAL MUSIC VIDEO AS
IT IS UNDER THE MUSIC GENRE OF POP AND IS OPEN TO ALL. ALONG
WITH THIS, IN THE LYRICS, THERE IS NO OVERT SWEARING THEREFORE
IT DOES NOT MARGINALISE AGE GROUPS AND IS OPEN TO MANY
PEOPLE. THIS MUSIC VIDEO FALLS UNDER THE CATEGORY OF POP AS IT
RELATES TO MANY PEOPLE AS CONVENTIONS SUCH AS LOVE WHICH IS
THE MOST POPULAR THEME IN POP SONGS AS IT IS UNIVERSAL AND NO
MATTER WHAT ECONOMIC STATUS YOU HAVE, EVERYONE EXPERIENCES
LOVE. THROUGHOUT HISTORY, THE KING OF POP, MICHAEL JACKSON
SOLD OVER 750 MILLION AS HIS MUSIC TARGETED EVERYONE, NOT
JUST ONE GROUP OF PEOPLE.

13. COSTUMES
WE HAVE A VAGUE IDEA OF WHAT
THE COSTUMES WILL LOOK LIKE,
HOWEVER THIS IS NOT A DEFINITE
IDEA AS THERE ARE MANY
FACTORS THAT MAY INFLUENCE
THIS SUCH AS THE WEATHER ON
THE DAY OF SHOOTING. THE
CLOTHS THAT OUR CHARACTER
WILL WEAR WILL BE MESSY THAT
GIVES OUT HER ATTITUDE OF NOT
CARING. COSTUMES ARE USED TO
PORTRAY THE CHARACTER AND A
WAY OF EXPRESSING THEIR
EMOTIONS, SO IF THE CHARACTER
IS FEELING FREE AND REBELLIOUS,
HER CLOTHING WILL GIVE OF A
GRUNGY AND RUGGED.
ALTHOUGH, POP MUSIC VIDEOS
ARE MORE SUGGESTIVE RATHER
THAN EXPLICIT TO ENSURE THAT
THEY DO NOT OFFEND ANYONE
AND DO NOT MUCH THE LIMIT.