1. This is the cover of Britney Spears limited album: My Prerogative. The title and name of the artists is
presented in the form of a stamp which could show that she is authoritative. However the colour of the
font is white which stands out from the dark colours that are present on the cover. The image of Britney
Spears catches the eyes of the audience as she is wearing minimal black cloths. The colour black
contrasts with the silver, plain background.
As a result of this being a
limited edition album, there
is a texture on the album
making it look as if it is
special and different from
all the others. The picture
on this album not only
shows that has a risky
image and also to
encourages girls to be
happy and confident with
their bodies. This attracts
her established fan base.
This album is a step up
from the rest of her albums
which are shown inside the
album and are shown to
portray her as an innocent
women. This CD cover
indicates that she has
matures through her
costume choice and the
expression shown but also
is shown in her music.
2. Once the album is opened and the CD’s are removed, we are presented with two images of Britney Spears
and also a digipak. The two images indicate that she is a brand and is not a part of a group and therefore
she is the only one presented on the album cover, its all about her. On the left hand side there is a
compartment where the digipak is held . Even though most of it is covered by the pocket, we are still able
to see the head of Britney Spears which catches our attention.
In the middle of the CD album case, there is an extreme close-up shot os her on the telephone looking out
past the camera. This indicates that she is rebellious as she is not looking into the camera. It also shows
that she is used to photos being taken of her as she looks confident in it. This applies to the hot on the left,
however along with this, her expression is shown by her posture. In this long shot, she is rubbing her hand
on her body but in this image she is looking away from the camera with a microphone in her hand.
3. Before the album is opened fully, there is a collage of her old albums. By having his the artist can show
to her audience her journey that has lead her to where she is today. In chronicle order it is apparent that
she has changed as an artist and has matured. The first image of her album looks like a young
teenager who is glowing with innocence but as time goes on her costumes evolve as does her attitude
and the way she conducts herself. This leads us to this album which in comparison is a leap from her
first. By including these pictures, it is obvious that Britney Spears wants her fans to evolve and grow
along side her.
4. On the back of the CD, there is a list of songs that feature on the album. Along with this, there is also
separate list for the limited addition song which only feature on this album. The list runs along the left
side of the album which makes it easy to read and helps the fans locate the song they want to play,
quickly.
There is also the link to
the artists website and
for the record label
company. The logos of
all the companies that
helped her to release
the album which is a
marketing technique for
them. Along with all of
this, the barcode if
presented on the back
to aid the shop for them
to know what stock has
been sold. The silver
background of the
album is continuous
throughout the album
even when its opened
so it looks the same by
having the sam layout,
font colour and style.
5. Once the album is opened, there is a compartment for the digipak. The front of the digipak is a
replica of the cover of the CD album. Inside the digipak, a journalist is writing about Britney Spears
journey and how she has reached this album. It includes her previous albums such as …BABY ONE
MORE TIME. It also includes how she became a famous singer. By including all of this information, it
is a way for her fans to connect with there idol and it also allows them t build up a relationship with
her. They are able to understand how Britney Spears became the singer we now know her as and
allows them to join her journey as she continues to evolve.
The background is a
light purple colour
which contrasts with
the white font. Britney
Spears also features
on this page posing
differently in all four
images. Although it is
hard to see,
throughout the page
she is removing her
shirt expressively and
dramatically. The
long-shots are place
chronologically on the
double page spread.
6. On the next page, we are presented with a mid-shot of Britney Spears. In this picture, she is
wearing a cropped top with jeans and is holding onto he belt in a sexual way which attracts
attention. Along side this there is a list of songs with small paragraphs beneath it. These
paragraphs consist of the information regarding the production and recording process. For
example, The name of the background singer, the editors and the name of the producers. This
continues throughout the digipak with all of her songs that feature on the album, however the
images differ. In the middle of the digipak, there is a collage of Britney Spears merchandise
such as a T-shirt from concert, album covers, CD, badges and many more. By including this,
they are synergising to not only sell CD’s but also concerts and Britney related items.
7. Finally, on the last double page, there is a section that is dedicated to Britney Spears
thanking her fans. This also has her signature which indicates that it is written by her. For
many, this is the most appealing section of the digipack as it is a personal message to her
fans. By including this, she is not only building a rapport but it allows her followers to feel
close to her and along with this, and opportunity to thank all the people that have been behind
her whilst she has evolved. Below this there are credits to those people who worked behind
the scenes in order to made the album look professional and also to ensure that she adopts
her unique style and look such as make-up artists and art directors which shows she is
thankful to them and also a caring and selfless artist.
The right hand side is a collection of current photos of the singer wearing different cloths and
location. There is also a collage of photos in the same format as this on the first page. By
including this, the fans are able to idolise her and the different use of shots and styles
supports this.
