The document provides background information on the British R&B band Ndubz. It discusses their rough upbringing in Camden, London and how they gained popularity through self-released singles and albums. Ndubz has since signed with Polydor Records, released three albums, and had eight top 40 hits. Their promotion strategies include merchandise, tours, and a website that engages fans.

1. http:// www.youtube.com/watch?v =S0QFLZCH3FI

2. Song name dominates screen , not like typically small writing in corner Band members introduced separately which is untypical as they always known by the band name not their invidivuls Cross cut scenes is typical

3. Signing in all the shots he is in. Song and action in sync Cross cutting through the lyrics is not typical as usually one scene is lip syned whilst the other is of the singers “in role” Female point of view/reply not typical as most songs show one point of view Female and male point of view put against each other

4. Relatable situation , cheating or being cheated on and getting caught is typical as most music videos want to produce music which their target audience can relate to. Showing aftermath of story Not singing to the lyrcis , but acting out the lyrics through mime is typical

5. Scene splits in time with the beat is typical In tv , ndubz also singin

6. Trademark sign towards end of song, like signing out is only typical by bands or artists that have a signature . Long shot to emphasise the location they are shotting in.

7. Genre BRITISH-RNB Combines elements of hip-hop and soul

8. Backgorund info All brought up in camden Tulisa and dappy are cousins , have greek heirtage. Went to school together Had a rough upbringing Their first song “badman riddim “ became popular on pirate radio stations Then their album everyday of my life , received airtime on channel u They self released singles “better not waste my time” and “I swear” got them mainstream notice Feva las vegas , was self released and that got them into uk chart at no# 57 They then won a MOBO award for best new comer and got signed by polydor records Three albums released. Uncle b, against all odds and love live life Have 8 top 40 hits.

9. PROMOTION Their website Billboards Tours clothing Phone cases Personalised gift prints Badges Posters mugs

10. WEBSITE PIC OF THE BAND PROMOTING THEIR SPONSER VIDEO OF BAND PLAYING IN BACKGROUND MAIN ALBUM SONG AVAIABLE TO LISTEN TO FREE SOCIAL NETWORKS HYPERLINKED SITE NAVIGATIONS INSTANT UPDATES FOR FANS AVAILBILTY OF THEIR ALBUM

11. EVENTS PAGE WHERE FANS ARE UPADTED OF UPCOMING GIGS AND TOURS AND CAN BUY TICKETS

12. THEY ALSO HAVE THEIR OWN SHOW , WHICH GIVES AUDICNE AN INSIGHT ON THEIR LIFE. THIS HELPS TO ENGAGE THEM FURTHER AS THEY ACT NATRUAL AND IMMATURE AND YOUNG. WHICH IS SIMIALR TO THEIR TARGET AUDICNE THEREFORE MAKING THEM MORE RELATABLE

13. They are well known in England. Especially to their target audience , teenagers. Their songs always have a male and female point of view. Which helps attract both genders. They have come from an ordinary life and worked hard to get to where they were. Living proof of “from rags to riches” scenario Young people aspire to be like them. Have won 4 mobo awards for best act, best newcomer , best album , best song

14. They have released their bibliography Against All Odds - From Street Life to Chart Life