The combination of the main product (music video) and ancillary texts (digipak, advert) effectively capture brand identity and communicate the indie genre to establish an audience. Consistent visual elements like the male protagonist's clown makeup, pink color scheme, and mise-en-scene create a recognizable style across all texts. The digipak uses a mysterious song title, professional record label logo, and simplicity to attract interest and inferences from viewers. The advert promotes the artist and tour dates through familiar themes, colors, and typography to gain attention on social media and establish the artist as real. Research showed indie pieces are often unique and simple to relate to, so the design focuses the protagonist as the clear subject
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. A2 MEDIA STUDIES: EVALUATION QUESTION
2- HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?
BEN KNIPE
2. HOW IMPORTANT IS BRAND IDENTITY AND HOW DID WE CAPTURE IT?
BRAND IDENTITY IS A VERY IMPORTANT FEATURE WHICH IS CREATED BY THE
PRODUCERS OF A PIECE OF CONTENT AND IS THEN CONSUMED BY THE CUSTOMER.
IT ACTS AS A UNIQUE SELLING POINT AND GAINS INTEREST FROM THE AUDIENCE. I
CREATED BRAND IDENTITY BY USING A LOT OF INTERTEXTUALITY THROUGH MY
MUSIC VIDEO AND ANCILLARY TEXTS. THIS BEGINS WITH THE FACE OF OUR MALE
PROTAGONIST. THE CLOWN MAKEUP SYMBOLISES HIM IN A SOCIETY WHERE HE DOES
NOT FEEL THAT HE FITS IN WITH HIS GIRLFRIEND. IT ALSO SHOWS THAT HE IS A SHY
CHARACTER WHO DOES NOT WANT TO BE JUDGED. THIS IS SHOWN ON THE FRONT
AND BACK OF THE DIGIPAK, AND ALSO ON THE ADVERT. THE TIGHTER FRAME ON
THE FRONT AND BACK COVER IN COMPARISON TO THE LOOSE FRAME FOR THE
ADVERT, SHOWS THE DEVELOPMENT OF THE NARRATIVE. WE KEPT TO THE COLOUR
SCHEME OF THE VIDEO(SCREENSHOT IN THE BOTTOM RIGHT), BECAUSE IT SHOWS A
SENSE OF ROMANCE AND TOGETHERNESS. THIS CAN STILL BE FELT IN THE DIGIPAK
DESPITE THE FACT HE IS STANDING ON HIS OWN. THE MISE-EN-SCENE IS VERY
THOROUGH AND CONSISTENT THROUGHOUT. THE REASON FOR THIS, IS SO THAT
THE AUDIENCE CAN RELATE TO THE FEELING AND MOOD OF THE PROTAGONIST,
AND THEY MAY EVEN SEE A SIDE OF EMPATHY TOWARDS HIM. THEY CAN IDENTIFY
WITH THE EMOTIONS THAT THE BRAND IS FEELING HIMSELF. THIS RANGES FROM
THE LIGHTING IN THE VIDEO, TO THE ATTIRE THAT THE CHARACTER’S ARE
WEARING. THE USE OF SIMILAR IMAGES IS ALSO VERY EFFECTIVE AS IT SHOWS THE
SAME MOOD IS EMPHASISED THROUGHOUT. THE PINK TYPOGRAPHY ON THE
DIGIPAK IS BOLD AND IS A COLOUR CONNOTATION OF ROMANCE AND LOVE. THIS IS
WHAT WE WANTED THE AUDIENCE TO FEEL AS A RESULT OF THE SHOTS THEY SEE IN
THE MUSIC VIDEO, AND THEIR INFERRED MEANINGS FROM THE ANCILLARY TEXTS.
FROM MY RESEARCH INTO THE INDIE GENRE, A SENSE OF UNIQUENESS IS OFTEN
CAPTURED BY THE PRODUCERS. WE DID THIS BY HAVING THE FONT AS THE EXACT
LOGO OF THE REAL ARTISTS. THIS INCREASES THE SENSE OF PROFESSIONALISM AND
CAN MAKE THE BRAND A LOT MORE IDENTIFIABLE TO THE AUDIENCE VIEWERS. THE
BLACK AND WHITE SHOTS IN THE MUSIC VIDEO SHOW A DARKER AND MELLOWER
TONE FOR THE AUDIENCE TO RELATE TO. WE CHOSE NOT TO USE THESE TYPES OF
COLOURS FOR THE DIGIPAK AND ADVERT AS THEY ARE LESS APPEALING, EYE
CATCHING AND CAN DAMAGE THE BRAND IDENTITY STYLE THAT WE WANTED TO
CAPTURE.
3. THE DIGIPAK IS ONE OF THE MAIN WAYS IN WHICH WE COULD ATTRACT ATTENTION FROM OUR AUDIENCE. IT IS THE STILL
IMAGE THAT SHOULD REPRESENT A LOT OF WHAT THE AUDIENCE WOULD SEE IN OUR MUSIC VIDEO. THE TITLE ‘I LIKE IT
WHEN YOU SLEEP FOR YOU ARE SO BEAUTIFUL YET SO UNAWARE OF IT’ IS ONE OF THE SONGS ACTUALLY FEATURED ON
THE ALBUM. IT IS UNIQUE AND HAS A SENSE OF MYSTERY AROUND IT, IN THAT THE AUDIENCE WANT TO KNOW MORE
ABOUT THE SONG AND ALBUM ITSELF INSTEAD OF JUST HAVING A TITLE FOR IT. IT RELATES TO THE USES AND
GRATIFICATIONS THEORY IN THAT THE AUDIENCE WANT A SENSE OF ESCAPISM AND WANT TO BE ABLE TO EXPLORE THE
HIDDEN MEANINGS BEHIND A CERTAIN PIECE OF TEXT. ‘DIRTY HIT RECORDS’ IS THE ACTUAL RECORD LABEL OF THE 1975.
WE CHOSE TO USE THIS AS IT SHOWS A SENSE OF PROFESSIONALISM AND ALSO BECAUSE THE ACTUAL LOGO FOR IT SUITS
AND COMPLIMENTS OUR GENRE NICELY. THE BLACK AND WHITE LOGO SITS NICELY ON TOP OF THE PINK AND MELLOW
PHOTOGRAPHIC COLOURS HOWEVER STANDS OUT ENOUGH FOR IT TO BE RECOGNISED AND NOT DISREGARDED. THE
LONG SHOT ON THE FRONT COVER SHOWS THAT THE ARTIST MAY LIKE A SENSE OF PERSONAL SPACE TO THINK AND BE ‘IN
HIS THOUGHTS’. THE LOOSE FRAME ON THE BACK SHOWS HE IS DISTANT AND MAY NOT WANT TO BE RECOGNISED. IT
ALSO SHOWS HE WANTS TO BE FAR AWAY DUE TO THE SITUATION HE IS IN. THE AUDIENCE WILL BE ABLE TO RELATE TO
THIS BY WATCHING THE MUSIC VIDEO. IT DRIVES OUR NARRATIVE FORWARD AND CAN BE RELATED TO STUART HALL’S
RECEPTION THEORY IN THAT A PREFERRED, NEGOTIATED, AND OPPOSITIONAL READING CAN BE ESTABLISHED. RICHARD
DYER AND ANDREW GOODWIN SUGGESTED THAT THE STAR PERSONA NEEDS TO BE REPRESENTED IN ORDER FOR THE PIECE
TO BE A SUCCESS. WE DID THIS BY MAKING HIM THE FOCAL POINT FOR BOTH THE FRONT AND BACK OF OUR DIGIPAK. THIS
PUTS THE SOLE AN PRIMARY FOCUS OF THE AUDIENCE ONTO HIM, AND MAKES SURE THAT THERE ARE NO DISTRACTIONS
TO DRIVE AWAY FROM THE DETAILS. THE SIMPLICITY OF THE DIGIPAK IS ANOTHER REASON ON WHY THE AUDIENCE
WOULD DEEM IT TO BE SUCCESSFUL. IT MAKES IT A LOT EASIER TO INFER PERSONAL MEANINGS FROM IT AND IT ALSO
GIVES OF A SENSE OF HOUSE STYLE AN PROFESSIONALISM. THE HOUSE STYLE IS CREATED BY HAVING THE SAME COLOUR
SCHEME THROUGHOUT FROM, PINK, ORANGE AND BLUE. THESE COLOURS ALL COMPLIMENT EACH OTHER ON THE COLOUR
WHEEL AND THEREFORE MAKES IT MORE AESTHETICALLY PLEASING.
How will the Digipak design attract and establish an audience, and sell your product?
4. THE ADVERT PROMOTES THE ARTIST NOT ONLY TO THE TARGET AUDIENCE, BUT TO THE
WIDER AUDIENCE, POTENTIALLY AROUND THE WORLD, TO GAIN INTEREST AND POPULARITY.
OUR ADVERT CAN FIRST ESTABLISH AN AUDIENCE DUE TO ITS RECOGNISABLE AND
SIMPLISTIC THEMES WHICH ARE SIMILAR TO THAT OF THE DIGIPAK AND MUSIC VIDEO. THE
ARTIST, THE CLOTHING, AND THE COLOUR SCHEME ARE ALL LINKED AND SIMILAR AND
THEREFORE PROMOTE A SENSE OF TOGETHERNESS AND ORGANISATION. THE GAIN OF
ATTENTION IS HEIGHTENED ACROSS SOCIAL MEDIA AS THE ADVERT INCLUDES TOUR DATES.
KNOWING PERSONALLY THAT AN ARTIST THAT YOU LIKE IS GOING TO BE LIVE IN YOUR CITY
IS GOING TO GAIN INTEREST ACROSS A WHOLE NETWORK OF SOCIAL MEDIA. THE
BACKGROUND BEHIND THE ARTIST SHOWS NOT ONE SENSE OF FAVOURITISM TOWARDS ANY
OF THE LOCATIONS LISTED FOR THE TOUR. THE COLOURS CONNOTE MELLOWNESS AND
TRANQUILLITY WITHIN THE PIECE; WHICH MAY BE LATER RELATED WHEN THE AUDIENCE
COME TO SEE THEM ON TOUR. THE RECORD LABEL BEING APPARENT AGAIN, SHOWS A SENSE
OF PROFESSIONALISM AND CAN ACT AS A UNIQUE SELLING POINT. THIS IS BECAUSE THE
AUDIENCE WILL ESTABLISH AND UNDERSTAND THAT THE ARTIST IS REAL AND GOOD AT THE
WORK THAT THEY CREATE. THE TYPOGRAPHY IS A BLACK WHICH SITS UPON THE
BLUE/WHITE SKY WHICH IS BOLD AND RECOGNISABLE TO THE AUDIENCE. THE PINK AND
UNIQUE LOGO FOR THE ARTIST’S NAME ‘THE 1975’ IS RECOGNISABLE ACROSS ALL THE
FORMS OF TEXT THAT WE CREATED FROM OUR WORK.
How will the Advert design attract and establish an audience, and sell your product?
5. THROUGH MY RESEARCH, I HAVE LEARNED THAT INDIE DIGIPAKS AND ADVERTS ARE OFTEN VERY UNIQUE AND SIMPLE SO THAT
THE AUDIENCE CAN INFER THEIR MEANINGS AND RELATE TO THEM A LOT EASIER. THE MELLOW AND SIMPLE COLOUR TONES AND
CONTRASTS CAN BE SEEN ACROSS ALL THREE F THE EXAMPLE DIGIPAKS ON THE RIGHT. THIS CREATES A SOFT, MELLOW AND
NON-HOSTILE TONE FOR THE VIEWER. THE ARTISTS NAME IS POSITIONED SIMILAR TO ‘THE LUMINEERS’ TITLE AT THE BOTTOM. IT
IS OUT OF THE WAY OF THE ACTUAL FOCAL POINT OF THE PICTURE, HOWEVER IT SITS NICELY AS A LEADING LINE WHEN THE
AUDIENCE MOVES THEIR EYE AROUND THE IMAGE. THE PROTAGONIST OF OUR MUSIC VIDEO IS THE MAIN FOCAL POINT OF THE
PIECE BECAUSE THAT IS THE STANCE THAT WE LEARNED FROM OUR INDUSTRY RESEARCH. IT MAKES THEM MORE FOCUSED AND
ACCEPTABLE BY THE WIDER MAJORITY OF THE AUDIENCE. THE WHITE ETHNICITY IS OFTEN A VERY STEREOTYPED AND ACCEPTED
CULTURE ACROSS THE INDIE GENRE AND THEREFORE OUR AUDIENCE WOULD BE LIKELY TO ACCEPT THE MEANINGS WE TRIED TO
CREATE. PARENTAL ADVISORY STICKERS ARE NOT OFTEN SEEN ACROSS OUR GENRE, HOWEVER IT DOES DETAIL HOW OUR PIECE
MAY USE MODERATELY STRESSFUL LANGUAGE TO DEPICT THE STRUGGLE THAT OUR PROTAGONIST IS GOING ON. IN THIS SENSE,
WE CHALLENGED THE FORMS AND CONVENTIONS OF THE INDIE GENRE TO DO OUR OWN STICKER AND LABELLING.
What elements of the digipak and music video communicate the genre to the audience?