Analysing music videos – applying goodwin's theory
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This music video tells a narrative story through two children representing Ed Sheeran and Taylor Swift exploring childhood and falling in love in school. At the end, the record label Big Machine is featured, promoting the label. The video is set in a school to include many background students that are blurred out, with the main focus on the two lead characters.
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Analysing music videos – applying goodwin's theory
This music video tells a romantic story through the use of two child actors representing Ed Sheeran and Taylor Swift exploring childhood and falling in love in school. While other students are blurred in the background, the focus is on the lead characters. At the end, the record label is displayed, providing publicity. The artists are only shown at the very end as older versions of the children, indicating they were once in love but have grown apart.
Analysing music videos – applying goodwin's theory
This music video tells a narrative story of two children, representing Ed Sheeran and Taylor Swift, experiencing childhood and falling in love in school. At the end, the two artists are shown as adults who are no longer in love, represented by the children having grown apart. The record label featured at the end benefits from the large viewership of the popular music video.
Analysing music videos – applying goodwin's theory copy
This music video tells a story through a narrative of two children representing Ed Sheeran and Taylor Swift falling in love in school. At the end, the two artists are shown as adults who are no longer in love, represented by the children having grown apart. The record label featured at the end benefits from the large viewership of the popular music video.
Analysing music videos – applying goodwin's theory
This music video tells a narrative story where two children symbolize the artists Ed Sheeran and Taylor Swift falling in love in school. It focuses primarily on these two characters while blurring out others in the background. At the end, the record label Big Machine is shown, providing publicity through the many video views. As a smaller label focusing on country music, they are less likely to take creative risks than larger labels.
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This document discusses different types of intertextuality that can exist between texts such as music videos. Intertextuality refers to the relationship between texts and how they influence each other to create new meanings. Some of the key types discussed include homage, which is using elements of another work to pay tribute to it; parody, which imitates another work in a humorous way; calque, which relates a work to another culture; hybridity, which blends elements from different cultures or eras; bricolage, which creates new media from diverse sources; translation, which changes a narrative to a new medium; and pastiche, which imitates another artist's style. Examples are given for some types like homage and
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The document discusses various forms of intertextuality in media including pastiche, parody, homage, calque, translation, hybridity, and bricolage. As an example of pastiche, the document analyzes Katy Perry's music video for "Unconditionally", which references Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons. Parody is described as ridiculing existing works, while homage pays respectful tribute. Examples include Justin Timberlake's homage to Michael Jackson and a parody of Meghan Trainor's "All About That Bass" video.
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Analysing music videos – applying goodwin's theory
This music video tells a romantic story through the use of two child actors representing Ed Sheeran and Taylor Swift exploring childhood and falling in love in school. While other students are blurred in the background, the focus is on the lead characters. At the end, the record label is displayed, providing publicity. The artists are only shown at the very end as older versions of the children, indicating they were once in love but have grown apart.
Analysing music videos – applying goodwin's theory
This music video tells a narrative story of two children, representing Ed Sheeran and Taylor Swift, experiencing childhood and falling in love in school. At the end, the two artists are shown as adults who are no longer in love, represented by the children having grown apart. The record label featured at the end benefits from the large viewership of the popular music video.
Analysing music videos – applying goodwin's theory copy
This music video tells a story through a narrative of two children representing Ed Sheeran and Taylor Swift falling in love in school. At the end, the two artists are shown as adults who are no longer in love, represented by the children having grown apart. The record label featured at the end benefits from the large viewership of the popular music video.
Analysing music videos – applying goodwin's theory
This music video tells a narrative story where two children symbolize the artists Ed Sheeran and Taylor Swift falling in love in school. It focuses primarily on these two characters while blurring out others in the background. At the end, the record label Big Machine is shown, providing publicity through the many video views. As a smaller label focusing on country music, they are less likely to take creative risks than larger labels.
Intertextuality
This document discusses different types of intertextuality that can exist between texts such as music videos. Intertextuality refers to the relationship between texts and how they influence each other to create new meanings. Some of the key types discussed include homage, which is using elements of another work to pay tribute to it; parody, which imitates another work in a humorous way; calque, which relates a work to another culture; hybridity, which blends elements from different cultures or eras; bricolage, which creates new media from diverse sources; translation, which changes a narrative to a new medium; and pastiche, which imitates another artist's style. Examples are given for some types like homage and
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The document discusses several codes and conventions that are commonly found in music videos. It notes that visuals in music videos often illustrate, amplify, or contradict the lyrics being sung. Music videos also frequently use visuals that amplify or illustrate the beat and music. Additionally, certain music genres have developed signature styles and iconography in their music videos. There is also often voyeurism and close-ups of the main artist in music videos. Many music videos contain intertextual references to other music videos, films, or television shows.
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The document discusses Andrew Goodwin's theory about relationships between music videos, lyrics, and visuals. It analyzes Iggy Azalea's "Fancy" music video. The video demonstrates characteristics of the hip hop genre through displays of wealth and power. It establishes relationships between the song's lyrics about Azalea's luxury lifestyle and the corresponding visuals. Shots in the video are cut to match the beat of the music. As the record label demands, there are many close-ups of Azalea to promote her as an artist. The video also references the film Clueless and exhibits voyeuristic treatment of women's bodies through camera angles and revealing outfits.
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1) "Sexy Chick" by David Guetta ft. Akon shows scantily clad women dancing to lyrics about attractive girls. It aims to appeal to a young male audience.
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This document provides an analysis of Aiden Grimshaw's 2015 music video for his song "Virtually Married" according to Andrew Goodwin's 7 key areas for analyzing music videos. It finds that the video demonstrates several characteristics of its indie dance genre, including its color scheme, editing style, and visual aesthetic. It also establishes relationships between the lyrics and visuals, as well as between the music and visuals, with the tone and pacing of the video reflecting the song. As a relatively new artist, the video aims to develop motifs for Grimshaw through many close-ups and medium shots of him to establish his style. Finally, the analysis finds no clear intertextual references to other works in the video,
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This document discusses different types of music videos, including performance, conceptual, and narrative videos. It provides examples and analysis of specific music videos to illustrate each type. A performance video features the artist singing and/or playing their song, such as One Direction's "That's What Makes You Beautiful" which shows the band singing in different beachside locations while wearing the same costumes. Conceptual videos are built around an idea rather than featuring a narrative story, such as REM's "Everybody Hurts" which depicts various people in cars on a highway dealing with problems. Narrative videos tell a story with a beginning, middle, and end that may or may not relate to the song's lyrics, like Sia's "Titanium
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Goodwin's music video theory states that each genre has characteristics that define it. Grimes' "Kill V. Maim" demonstrates synthpop genre characteristics like a narrative-based storyline, bright colors, and fast editing. The lyrics and visuals illustrate Grimes wreaking havoc as a genderbending vampire. There are many close-ups of Grimes, developing her motif of angelic figures. The video references films, TV, and other media through costumes, settings, and intertitles. Melanie Martinez's "Pity Party" also shows its alternative pop genre through a narrative, artistic style, and focus on the artist's appearance. The lyrics and visuals follow Cry Baby's insanity at her lonely
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Our music video will tell the story of a teenage boy dealing with a recent breakup through flashbacks. The main character will walk down a street lip syncing to the song while flashbacks of his previous relationship play out on a green screen behind him. As the chorus starts, his band members will join him. The flashbacks will get darker to represent the relationship deteriorating. We aim to represent stereotypical teenage relationships and engage audiences by portraying a relatable story of heartbreak.
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This document discusses different styles of music videos. It describes several genres of music that are commonly featured in music videos like pop, R&B, rock, and rap. It also analyzes specific types of music videos including animated videos, interpretative videos that explore the meaning of lyrics, narrative videos that tell a story, and parody videos that humorously modify existing songs. The document then provides a detailed analysis of the music video for Miley Cyrus's song "We Can't Stop" and Eminem's "Fast Lane" to illustrate conventions of pop/R&B and rap music video styles.
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Sven E Carlsson - Music Video Theorist
Sven E Carlsson developed a theory categorizing music videos into two main types: performance and conceptual. Performance videos focus on the artist, and may feature them as a commercial exhibitionist, televised bard, or electronic shaman. Conceptual videos tell a narrative story either through clips (silent movies synchronized to the song) or art clips with no narrative. Both types of videos often use binary opposites to drive the narrative forward, such as light vs dark. The document provides examples of videos that fit each category and discusses their characteristics.
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This document discusses music video conventions for different genres including rap, soul, and indie music. For rap conventions, it notes elements like casual clothing, tattoos, depictions of drugs/violence/females, direct camera contact, use of props, and showing emotions. For soul music, it outlines narratives, dull colors, slow pacing, lack of effects, and peaceful themes. Indie conventions include low budgets, close-up shots, simple editing, slow movement, narratives, and two main characters. Examples are provided for each genre.
Genres
Indie music genre has changed significantly over 30 years. Early 1980s indie videos used distorted colors and focused on raw band performances with uncoordinated clothing. Modern indie videos have larger budgets and incorporate both performances and abstract narratives with more fashionable clothing. While still including performances, they are more focused on the artists' image.
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The music video for HAIM's "Finally" features the three sisters performing in a forest setting with a hazy, vintage filter. It includes many close-ups of the lead singer and has no narrative, instead focusing solely on their performance. While there is no direct relationship between the lyrics, music, and natural visuals, the slow editing and shot transitions match the slow pace of the song. HAIM's music videos are known for their consistent hazy filter and vintage clothing styles.
Katy Perry's "Rise" depicts her overcoming challenges represented through lyrics and imagery, such as "circling vultures" and rising into the air. The upbeat pop song is reflected in the bright colors, lighting
Music video analysis
This document discusses conventions for different music video genres including rap, soul, and indie music. For rap videos, it notes conventions like casual clothing, tattoos, depictions of drugs/violence/females, direct camera contact, use of props, and showing clear emotions. It then analyzes the "Drop It Like It's Hot" video relating visuals to lyrics. For soul videos, conventions include narratives, dull colors, slow pacing, no special effects, and peaceful themes. The "She" video is analyzed in this context. Indie conventions include low budgets, close-up artist shots, simple editing, slow movement, narratives, and two characters, as seen in the "Still" video analysis relating visual
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This document discusses different types and styles of music videos. The main types are narrative-based, which tell a story related to the song's lyrics; performance-based, which primarily feature the artist performing; and concept-based, which are based on a specific theme or concept. Some common styles are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
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This music video tells a narrative story of two young children, representing Ed Sheeran and Taylor Swift, falling in love in school. It focuses primarily on the two main characters with other children blurred in the background. At the end, the record label Big Machine is presented, providing publicity for their brand by being featured in the widely viewed video. As a smaller country label, Big Machine aims to promote artists and content consistent with their traditional country image.
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This document analyzes the music video for "F*cked Up World" by the band The Pretty Reckless. It discusses how the band sticks to conventions of rock and metal genres in the video. Key elements analyzed include Taylor Momsen being the central focus, visual correlations between lyrics and images, and references to the song's lyrics through the mise-en-scene. The setting contains sexual and social commentary references.
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The music video for "Young Love" by The Mystery Jets has an abstract, indie style. It features the band members floating around a stage area, guided by men in white coats holding their instruments. The video introduces each band member separately and shows them lip syncing and acting out the lyrics. Bright colors and whimsical movements by the band emphasize the playful nature of the indie genre. A featured female artist is shown laying on an unusual grass bed with her name written around her.
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Analysing music videos – applying goodwin's theory
- 2. This music video is structured as a narrative video. There is a clear story behind it where two young children who symbolise Ed Sheeran and Taylor Swift are falling in love. They are experiencing school and are exploring childhood together. Genre: Romantic, pop
- 3. Whilst all the other kids re in the background, blurred out, the main focus is on the two kids who run out of class. “open up the door for you” “And lead me there tonight”, he shown to be taking the girl into the hall.
- 4. At the end of the video, the record label is presented. This is great publicity for the label due to the fact that it is advertised to the large number of views of the audience that watches this music video. This record label will hold a certain reputation that requires this song and video to fit into. As a result of the record label being a smaller company, they are less likely to take risks than a larger company. Big Machine Company is based in Nashville and mainly specialises in country artists and therefor explicit video would not fit into to their companies image.
- 5. This video is set in a school location and as a result of there being a large number of people featuring in the video, the editor has blurred out the other kinds who are less important in the video and placed the main focus on the two main characters who appear to have a childhood crush. Although “everything has changed” as when Ed Sheeran and Taylor Swift feature in the video at the end, they are no longer in love, their children have taken their place.
- 6. The artists are only shown towards the end of the video as they have been replaced with two young children who are meant to represent them. They are shown as once being in love which is shown by the eye contact mad between them, although they have grown apart.
- 7. This video is a performance. The artist features in it throughout and is the main character. Ariana Grande also changed her close when she changes location.
- 8. “Focus on me”, the artist is shown to be taking a picture of herself as if she is someone of high status, demanding attention. “I’m about to put them all away”, her hand movements are as if she is moving something away from her, a fleeing action. When “Focus on me” is repeated, a group of women are dancing but due to the fact that she is wearing less than the others, the attention is on her.
- 9. When the sound of the chime is heard, she winks at the camera.
- 10. Ariana Grande is wearing a provocative outfit and is also in a sexual position which can attract the interest of many as a result of its sexual nature.
- 11. In this image below, Ariana Grande is shown to be looking into the camera whilst dancing along with the music sexually. A a result of this it catches the audience attention.
- 12. Focuses on Ariana Grande’s hair style and clothing choice which is revealing and provocative. This attracts the male viewers.
- 13. Finally, this music video is in the form of a performance. The band are shown to be dancing and singing in many different locations and costumes. Genre: Pop
- 14. “I just need your body”, her hand movements that run along her body is a sexual message to the men that are working. “Can you make em clap”. “Take it to the ground”. The girls are slowly moving down towards the ground in a sexual way.
- 15. The choreography is well adapted to fit into the music. Every time the song reaches the chorus, the camera focuses on the whole group rather than just one where they are synchronized.
- 16. The name of the song and the artists are placed on the outer packaging of bricks at the start of the video for publicity.
- 17. The band are surrounded by male, muscular builders. The women in the band catch their attention as a result of their dancing and also clothing choices. All the singers are wearing short bottoms and also a cropped top which shows of their bodies and consequently catches the eyes of the men.
- 18. These women are on a building site where they are dressed in revealing work cloths surrounded by topless, sweaty men. Whilst dancing, they are shown to be dancing in a sexual manner to entertain the audience. The women are seen to be trying to get the men’s attention by dancing in this way. They are also using the object used for building as a dancing companion which is indicated on the tractor. By dancing like this they are acting as if they are sexual objects for the men.The way that they are looking at the camera (notion of looking) is shown to be in a sexual manner.
- 19. This song is a conceptual music video as it is based on the idea that Katy Perry is an alien in space. This idea is metaphorical as it is based on the love between this two people, and the way that he has influenced her, “You opened my eyes”.
- 20. “Different DNA”, the lyrics are shown with an image of a DNA structure. “You opened my eyes”, Katy Perry is shown to open her eyes in time with the lyrics. “A different dimension” - she is floating in space with a planet in the background.
- 21. Throughout the music video, the mise-en- scene links with the music. For example, the music is about how this man has made had an effect on her emotionally.
- 22. Katy Perry is wearing an alien costume throughout the music video although the style outfits change. She is shown to be conservative which is indicated through her lyrics and choice clothing. Kanye West on the other hand if floating in the air wearing normal, smart cloths.
- 23. Towards the end of the music video when Katy Perry revives Kanye West, they are looking deeply into each others eyes which indicates that there is love between them.