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RESEARCH
DISNEY CASE STUDY
DREAMWORKS
THE SPECIALISE IN ANIMATION
’THE CROODS’ WAS THEIR MOST RECENT ANIMATION MOVIE.
THE TARGET AUDIENCE FOR DREAMWORKS’ MOVIES WOULD YOUNG CHILDREN BETWEEN THE AGES OF 5-15. HOWEVER THE MAJORITY OF THEIR AUDIENCE WOULD BE FAMILIES WITH SMALLER CHILDREN.
PIXAR
PIXAR SPECIALISES IN ANIMATION MOVIES
‘MONSTER’S UNIVERSITY’ WAS THERE MOST RECENT ANIMATION MOVIE
THE TARGET AUDIENCE WILL ALSO BE FAMILIES WITH CHILDREN AGES 5-15. HOWEVER, I BELIEVE THAT PIXAR HAS RELEASED A RANGE OF MORE POPULAR MOVIES, THEREFORE A WIDER RANGE WOULD GO TO SEE THEIR MOVIES. FOR
EXAMPLE, MAYBE SOME OF THE OLDER GENERATION WOULD BE WILLING TO GO AND SEE THEIR MOVIES.
21ST CENTURY FOX
THEY SPECIALISE IN MAKING COMEDIES. ALTHOUGH THEY HAVE MADE CHILDREN ANIMATION MOVIES.
THEIR MOST RECENT FILM WAS AN ANIMATION CALLED ‘EPIC’.
THIS MOVIE IN PARTICULAR TARGETS YOUNGER CHILDREN. HOWEVER MOST OF THEIR MOVIES HAVE BEEN COMEDIES WHICH ARE AIMED AT 15-30 AS THEY HAVE A MORE MATURE HUMOUR THAN A CHILDREN’S ANIMATION WOULD
HAVE, BUT HOWEVER STILL NOT QUITE AS MATURE AS SOME MOVIES CAN BE.
WHAT ELSE IS DISNEY INVOLVED IN?
DISNEY CRUISE LINE
DISNEY MUSIC GROUP
DISNEY PUBLISHING WORLDWIDE
DISNEY PROPERTY HOLDING COMPANIES
DISNEY MOBILE
MARVEL ENTERTAINMENT

HOW DOES DISNEY PROFIT FROM PRODUCING DIFFERENT TYPES OF MEDIA?
BY PRODUCING DIFFERENT TYPES OF MEDIA DISNEY WILL BE ABLE TO ACHIEVE A HIGHER AMOUNT OF REVENUE FROM THEIR WORKS. THIS IS BECAUSE, BY APPEALING TO A LARGER AUDIENCE THEY WILL GAIN MORE MONEY THAN,
FOR EXAMPLE: IF THEY WERE TO ONLY MAKE ANIMATION MOVIES FOR FAMILIES WITH CHILDREN AGES 5-15 THEY WOULD NOT APPEAL TO THE OLDER GENERATION OR THE YOUNG PROFESSIONALS. THEREFORE ESSENTIALLY MAKING
LESS MONEY.
RECENT FILMS BY DISNEY
‘OZ THE GREAT AND POWERFUL’ IS A ‘LIVE-ACTION’ FILM. IT WAS QUITE SUCCESSFUL AS IT COST $215 MILLION BUT MADE $493,311,825 WORLDWIDE.
‘WINGS OF LIFE’ IS A ‘TRUE-LIFE’ FILM. THIS FILM WAS NOT VERY SUCCESSFUL AS THE BUDGET OR THE MONEY MADE FROM THIS FILM HAS NOT BEEN PUBLISHED.
‘MONSTERS UNIVERSITY’ IS AN ANIMATION FILM. THIS WAS A VERY SUCCESSFUL FILM AS THEY SPENT ONLY $200 MILLION AND MADE $730,855,314.
‘THE LONE RANGER’ IS A ‘LIVE-ACTION’ FILM. IT WASN’T AS SUCCESSFUL AS THE OTHER DISNEY FILMS AS THEY SPENT $250 MILLION TO MAKE IT AND MADE ONLY $244,708,027. THEREFORE MAKING A 6 MILLION LOSS.
‘PLANES’ IS AN ANIMATION FILM. THIS FILM WAS FAIRLY SUCCESSFUL, YET STILL NOT AS SUCCESSFUL AS ‘OZ THE GREAT AND POWERFUL’ OR ‘MONSTERS UNIVERSITY’ AS DISNEY SPENT $50 MILLION ON PRODUCTION AND MADE
$139,321,389.
HOW DOES DISNEY RELATE TO MY MUSIC MAGAZINE?
‘DISNEY’ IS A BUSINESS THAT HAS BEEN AROUND FOR MANY YEARS. YOU OFTEN SEEN SOME BUSINESSES COME TO A DECLINE AND YOU NEVER HEAR FROM THEM AGAIN. HOWEVER, DISNEY IS NOT ONE OF THEM. THIS BUSINESS IS
SUCCESSFUL BECAUSE THEY HAVE KEPT THEMSELVES ‘ON THEIR TOES’ AND GATHERED NEW WAYS TO GET ALL RANGES OF AUDIENCES TO WATCH THEIR TV PROGRAMMES AND WATCH THEIR MOVIES. FOR EXAMPLE, THEY HAVE
DIFFERENT INSTITUTIONS THAT MAKE DIFFERENT TYPES OF MOVIES. THIS ALLOWS DISNEY TO APPEAL TO A MUCH LARGER AUDIENCE AND THEREFORE MAKE MORE MONEY.
I WILL TRY TO MAKE MY MAGAZINE SIMILAR TO THIS, TO SHOW HOW SUCCESSFUL THE MAGAZINE IS, THEREFORE WHY MY MUSIC ARTIST IS ON THE FRONT COVER. THIS WILL SHOW THAT MY MUSIC ARTIST IS VERY POPULAR AND
ANYONE WHO READS THE MAGAZINE WILL BE DRAWN TO THEM .
LADY GAGA
HOW AND WHEN DID LADY GAGA BEGIN HER CAREER?
WHEN
Lady Gaga’s career officially began in 2005 when she was first signed to a record label, however she was dropped from this label only months later
and was then re-discovered by Interscope Records two years later in 2007.
HOW
When Gaga was four years old she taught herself to play piano by ear. This was effectively when her love for music grew. She was accepted into
Julliard but attended a private catholic school. After this, Gaga began to perform in Nightclubs and take jobs as an entertainer (helping her gain
experience).
WHO CREATES HER OUTFITS AND TOUR CONCEPTS?
‘Haus of Gaga’ creates Lady Gaga’s outfits and John warren manages her tour concepts.
Lady Gaga funds her own outfits, she cares about the way her work is done and therefore she wants it to be done herself.
HOW IS THIS FUNDED?
Lady Gaga funds all of her own outfits. She does this by holding events and activities, such as, nude art and has a site called littlemonsters.com
where she advertises her events.
HER FANS?
Her fans are called her ‘Little monsters’ and she is known as the ‘Mother monster’.
‘Haus of Gaga’ creates Lady Gaga’s outfits and John warren manages her tour concepts.

Lady Gaga funds her ow n out fit s , She cares about t he w ay her w ork is done s o s he w ant s it to be done hers elf.
DOUBLE PAGE SPREAD RESEARCH
‘Alex Gaskarth’ is the lead singer of All Time
Low and will be recognised by all of their fans.
The key images is a long shot. In this shot you can This is emphasised when his name is mentioned
The name of the band is
see the whole band as they sit together – this
in a smaller font from the
after the quote, showing that people will know
indicates the relationship they all have and
rest of the type. This
who he is. By stating his name rather than ‘lead
represents them as a whole group/unit together. singer’ shows that he is recognised on a more
indicates that the band is
Almost as if they were one being instead of four. personal level.
well known and therefore
their name does not
The set of pictures
need to be in big, bold
are not the typical
letters as people will be
images of them in
able to recognise them
the studio working
by face.
hard. Instead it is
The font is in yellow.
of the band
Yellow has
‘hanging out’ with
connotations of
each other and
happiness, therefore this
‘bonding’. This
is used to represent the
allows the readers
personalities of the
to get a glimpse
band. This idea is
into the life that
reinforced when we
they live daily and
look at the key image
how close they
as it showcases the
really are. This
band as happy and
would appeal to
energetic.
their female
audience in
Quote from the article –
particular as they
allows the reader to
will be able to
understand what the article
make assumptions
will be about.
about their
personalities and
This quote in particular highlight the bands
feel as if they
personality and give the reader the advantage The caption also reinforces the idea that the
really know them.
to feel as if they know the band on a personal
band have a good sense of humour and that
level. For example; this represents their humour they like to have a joke. This suggests that they Furthermore, as this is a band of four boys it
and also how comfortable they are with each
also highlights that they are much like the
have done this on purpose to make the
other, as well as making it seem like they are fun reporter they are talking to feel comfortable
stereotypical idea of what a young adult
people to be around.
(male) would be like.
and that they are natural with them.
Her facial
expression
represents
her as serious
and
dominant.
She looks as
if she is
confident in
being who
she is.

Her hair has been straightened and
her make-up is done which shows
that she cares about her
appearance and wants to make an
effort.

This piece of text directly links her with the show she has
just won and allows the audience to related and
recognise with her. Also, because she is still being
connected with the TV show it tells us that she has not
found her original identity yet.
The layout of the
magazine is very
simple unlike other
music magazine
interviews.
This could be
because the
producers are trying
to show that she is
new to all of this
and does not need
to glamourise
everything. It could
also represent her
young age and her
lack of experience
in the ‘flashy’ side
to her new career.

Her outfit is
sexually
provocative as
you can see
parts of her
body that you
normally should
have covered
up. This also
shows her
confidence
and will attract
the male
audience as
well as the
Her dress represents the ‘glitz and
The colour of her name and parts of the text are pink. Pink
female.
glam’ of the world she entered. This has connotations of sweet, girly and innocent. This could
could represent that she has just
foreshadow her personality or her innocence to the world
arrived into this world and is lavishing she’s just arrived in. Giving her a ‘good girls’ image.
herself in all of the privileges.
‘I almost died and I
still went back to
using’. This quote is
taken directly from
the article to catch
the readers eye and
entice them to read
the whole thing.
This quote is there to
highlight the ‘badboy’ image that
Eminem has and also
portrays him as tough
and unbeatable.
The key image
shows Eminem with
blood all over him.
This links with the
quote next to him
when it says ‘I
almost died’. This
emphasises the
idea that he is
unbeatable and
almost gives the
idea that he is
‘unhuman’.

The key image also shows his tattoo’s which emphasises that he is tough
and rebellious. Also, his face is positioned down and he is facing away
from the camera. This could be associated with guilt, pain or remorse.
This allows the audience to feel sorry for him as this position contradicts
the rest of the details in the photo.

The image also shows him holding a knife in a position where it
looks like he is cutting his hand as his fist is closed around the
knife tightly. Once again, this is done to highlight and
emphasise the image hat Eminem is trying to create. Which is
that he is un-stoppable, un-beatable and un-human.

The colour that
stands out is
red. Red
connotes
danger, love,
death and in
this case,
blood. This is
done to
emphasise the
quote and the
blood on his
shirt and hands.
The last ‘E’ in his
name is
backwards. This
could signify his
individuality and
how he wants to
be seen. Also, ‘E’
can also be
associated with
drugs which is
what this article is
about.

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  • 3. DREAMWORKS THE SPECIALISE IN ANIMATION ’THE CROODS’ WAS THEIR MOST RECENT ANIMATION MOVIE. THE TARGET AUDIENCE FOR DREAMWORKS’ MOVIES WOULD YOUNG CHILDREN BETWEEN THE AGES OF 5-15. HOWEVER THE MAJORITY OF THEIR AUDIENCE WOULD BE FAMILIES WITH SMALLER CHILDREN. PIXAR PIXAR SPECIALISES IN ANIMATION MOVIES ‘MONSTER’S UNIVERSITY’ WAS THERE MOST RECENT ANIMATION MOVIE THE TARGET AUDIENCE WILL ALSO BE FAMILIES WITH CHILDREN AGES 5-15. HOWEVER, I BELIEVE THAT PIXAR HAS RELEASED A RANGE OF MORE POPULAR MOVIES, THEREFORE A WIDER RANGE WOULD GO TO SEE THEIR MOVIES. FOR EXAMPLE, MAYBE SOME OF THE OLDER GENERATION WOULD BE WILLING TO GO AND SEE THEIR MOVIES. 21ST CENTURY FOX THEY SPECIALISE IN MAKING COMEDIES. ALTHOUGH THEY HAVE MADE CHILDREN ANIMATION MOVIES. THEIR MOST RECENT FILM WAS AN ANIMATION CALLED ‘EPIC’. THIS MOVIE IN PARTICULAR TARGETS YOUNGER CHILDREN. HOWEVER MOST OF THEIR MOVIES HAVE BEEN COMEDIES WHICH ARE AIMED AT 15-30 AS THEY HAVE A MORE MATURE HUMOUR THAN A CHILDREN’S ANIMATION WOULD HAVE, BUT HOWEVER STILL NOT QUITE AS MATURE AS SOME MOVIES CAN BE. WHAT ELSE IS DISNEY INVOLVED IN? DISNEY CRUISE LINE DISNEY MUSIC GROUP DISNEY PUBLISHING WORLDWIDE DISNEY PROPERTY HOLDING COMPANIES DISNEY MOBILE MARVEL ENTERTAINMENT HOW DOES DISNEY PROFIT FROM PRODUCING DIFFERENT TYPES OF MEDIA? BY PRODUCING DIFFERENT TYPES OF MEDIA DISNEY WILL BE ABLE TO ACHIEVE A HIGHER AMOUNT OF REVENUE FROM THEIR WORKS. THIS IS BECAUSE, BY APPEALING TO A LARGER AUDIENCE THEY WILL GAIN MORE MONEY THAN, FOR EXAMPLE: IF THEY WERE TO ONLY MAKE ANIMATION MOVIES FOR FAMILIES WITH CHILDREN AGES 5-15 THEY WOULD NOT APPEAL TO THE OLDER GENERATION OR THE YOUNG PROFESSIONALS. THEREFORE ESSENTIALLY MAKING LESS MONEY. RECENT FILMS BY DISNEY ‘OZ THE GREAT AND POWERFUL’ IS A ‘LIVE-ACTION’ FILM. IT WAS QUITE SUCCESSFUL AS IT COST $215 MILLION BUT MADE $493,311,825 WORLDWIDE. ‘WINGS OF LIFE’ IS A ‘TRUE-LIFE’ FILM. THIS FILM WAS NOT VERY SUCCESSFUL AS THE BUDGET OR THE MONEY MADE FROM THIS FILM HAS NOT BEEN PUBLISHED. ‘MONSTERS UNIVERSITY’ IS AN ANIMATION FILM. THIS WAS A VERY SUCCESSFUL FILM AS THEY SPENT ONLY $200 MILLION AND MADE $730,855,314. ‘THE LONE RANGER’ IS A ‘LIVE-ACTION’ FILM. IT WASN’T AS SUCCESSFUL AS THE OTHER DISNEY FILMS AS THEY SPENT $250 MILLION TO MAKE IT AND MADE ONLY $244,708,027. THEREFORE MAKING A 6 MILLION LOSS. ‘PLANES’ IS AN ANIMATION FILM. THIS FILM WAS FAIRLY SUCCESSFUL, YET STILL NOT AS SUCCESSFUL AS ‘OZ THE GREAT AND POWERFUL’ OR ‘MONSTERS UNIVERSITY’ AS DISNEY SPENT $50 MILLION ON PRODUCTION AND MADE $139,321,389. HOW DOES DISNEY RELATE TO MY MUSIC MAGAZINE? ‘DISNEY’ IS A BUSINESS THAT HAS BEEN AROUND FOR MANY YEARS. YOU OFTEN SEEN SOME BUSINESSES COME TO A DECLINE AND YOU NEVER HEAR FROM THEM AGAIN. HOWEVER, DISNEY IS NOT ONE OF THEM. THIS BUSINESS IS SUCCESSFUL BECAUSE THEY HAVE KEPT THEMSELVES ‘ON THEIR TOES’ AND GATHERED NEW WAYS TO GET ALL RANGES OF AUDIENCES TO WATCH THEIR TV PROGRAMMES AND WATCH THEIR MOVIES. FOR EXAMPLE, THEY HAVE DIFFERENT INSTITUTIONS THAT MAKE DIFFERENT TYPES OF MOVIES. THIS ALLOWS DISNEY TO APPEAL TO A MUCH LARGER AUDIENCE AND THEREFORE MAKE MORE MONEY. I WILL TRY TO MAKE MY MAGAZINE SIMILAR TO THIS, TO SHOW HOW SUCCESSFUL THE MAGAZINE IS, THEREFORE WHY MY MUSIC ARTIST IS ON THE FRONT COVER. THIS WILL SHOW THAT MY MUSIC ARTIST IS VERY POPULAR AND ANYONE WHO READS THE MAGAZINE WILL BE DRAWN TO THEM .
  • 4. LADY GAGA HOW AND WHEN DID LADY GAGA BEGIN HER CAREER? WHEN Lady Gaga’s career officially began in 2005 when she was first signed to a record label, however she was dropped from this label only months later and was then re-discovered by Interscope Records two years later in 2007. HOW When Gaga was four years old she taught herself to play piano by ear. This was effectively when her love for music grew. She was accepted into Julliard but attended a private catholic school. After this, Gaga began to perform in Nightclubs and take jobs as an entertainer (helping her gain experience). WHO CREATES HER OUTFITS AND TOUR CONCEPTS? ‘Haus of Gaga’ creates Lady Gaga’s outfits and John warren manages her tour concepts. Lady Gaga funds her own outfits, she cares about the way her work is done and therefore she wants it to be done herself. HOW IS THIS FUNDED? Lady Gaga funds all of her own outfits. She does this by holding events and activities, such as, nude art and has a site called littlemonsters.com where she advertises her events. HER FANS? Her fans are called her ‘Little monsters’ and she is known as the ‘Mother monster’. ‘Haus of Gaga’ creates Lady Gaga’s outfits and John warren manages her tour concepts. Lady Gaga funds her ow n out fit s , She cares about t he w ay her w ork is done s o s he w ant s it to be done hers elf.
  • 6. ‘Alex Gaskarth’ is the lead singer of All Time Low and will be recognised by all of their fans. The key images is a long shot. In this shot you can This is emphasised when his name is mentioned The name of the band is see the whole band as they sit together – this in a smaller font from the after the quote, showing that people will know indicates the relationship they all have and rest of the type. This who he is. By stating his name rather than ‘lead represents them as a whole group/unit together. singer’ shows that he is recognised on a more indicates that the band is Almost as if they were one being instead of four. personal level. well known and therefore their name does not The set of pictures need to be in big, bold are not the typical letters as people will be images of them in able to recognise them the studio working by face. hard. Instead it is The font is in yellow. of the band Yellow has ‘hanging out’ with connotations of each other and happiness, therefore this ‘bonding’. This is used to represent the allows the readers personalities of the to get a glimpse band. This idea is into the life that reinforced when we they live daily and look at the key image how close they as it showcases the really are. This band as happy and would appeal to energetic. their female audience in Quote from the article – particular as they allows the reader to will be able to understand what the article make assumptions will be about. about their personalities and This quote in particular highlight the bands feel as if they personality and give the reader the advantage The caption also reinforces the idea that the really know them. to feel as if they know the band on a personal band have a good sense of humour and that level. For example; this represents their humour they like to have a joke. This suggests that they Furthermore, as this is a band of four boys it and also how comfortable they are with each also highlights that they are much like the have done this on purpose to make the other, as well as making it seem like they are fun reporter they are talking to feel comfortable stereotypical idea of what a young adult people to be around. (male) would be like. and that they are natural with them.
  • 7. Her facial expression represents her as serious and dominant. She looks as if she is confident in being who she is. Her hair has been straightened and her make-up is done which shows that she cares about her appearance and wants to make an effort. This piece of text directly links her with the show she has just won and allows the audience to related and recognise with her. Also, because she is still being connected with the TV show it tells us that she has not found her original identity yet. The layout of the magazine is very simple unlike other music magazine interviews. This could be because the producers are trying to show that she is new to all of this and does not need to glamourise everything. It could also represent her young age and her lack of experience in the ‘flashy’ side to her new career. Her outfit is sexually provocative as you can see parts of her body that you normally should have covered up. This also shows her confidence and will attract the male audience as well as the Her dress represents the ‘glitz and The colour of her name and parts of the text are pink. Pink female. glam’ of the world she entered. This has connotations of sweet, girly and innocent. This could could represent that she has just foreshadow her personality or her innocence to the world arrived into this world and is lavishing she’s just arrived in. Giving her a ‘good girls’ image. herself in all of the privileges.
  • 8. ‘I almost died and I still went back to using’. This quote is taken directly from the article to catch the readers eye and entice them to read the whole thing. This quote is there to highlight the ‘badboy’ image that Eminem has and also portrays him as tough and unbeatable. The key image shows Eminem with blood all over him. This links with the quote next to him when it says ‘I almost died’. This emphasises the idea that he is unbeatable and almost gives the idea that he is ‘unhuman’. The key image also shows his tattoo’s which emphasises that he is tough and rebellious. Also, his face is positioned down and he is facing away from the camera. This could be associated with guilt, pain or remorse. This allows the audience to feel sorry for him as this position contradicts the rest of the details in the photo. The image also shows him holding a knife in a position where it looks like he is cutting his hand as his fist is closed around the knife tightly. Once again, this is done to highlight and emphasise the image hat Eminem is trying to create. Which is that he is un-stoppable, un-beatable and un-human. The colour that stands out is red. Red connotes danger, love, death and in this case, blood. This is done to emphasise the quote and the blood on his shirt and hands. The last ‘E’ in his name is backwards. This could signify his individuality and how he wants to be seen. Also, ‘E’ can also be associated with drugs which is what this article is about.