Lana Del Rey is the main character portrayed on the album cover of Born to Die. She is styled to look like classic Hollywood actresses through her makeup, hair, and clothing, suggesting themes of innocence and truth. Many of the songs tell stories of love and heartbreak, as implied by symbols of passion like roses on the album art. The setting focuses on Lana against a plain blue sky and vintage car, drawing attention to her youth and purity. Technical aspects like washed-out lighting emulate Lana's vintage influences including Marilyn Monroe and old Hollywood. Lana makes direct eye contact with confidence, challenging stereotypes through her independence and strength as a woman.