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Rhinoplasty+US
- 1. Google Confidential andProprietary 1Google Confidential and Proprietary 1 Rhinoplasty United States Quarterly Update Last Quarter: Q2 2014 August 2014
- 2. Google Confidential andProprietary 2Google Confidential and Proprietary 2 Desktop queries declined by -8%, while Mobile queries grew by 29% and Tablet searches grew by 5% YoY in the same period Queries grew by 9% in Q2 2014 in the Rhinoplasty Category
- 3. Google Confidential andProprietary 3Google Confidential and Proprietary 3 Rhinoplasty: Q2 2014 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 Queries (Q2 2014 Y/Y: 8.59%) 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 Impressions (Q2 2014 Y/Y: -16.64%) Clicks (Q2 2014 Y/Y: 3.26%) Actual CPC (Q2 2014 Y/Y: 12.80%, Avg:$3.71)
- 4. Google Confidential andProprietary 4Google Confidential and Proprietary 4 Rhinoplasty: Q2 2014 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q2 2014 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 8.59% -16.64% 3.26% 23.87% 1.50% 12.80% $3.71 -5.78% 3.87 Desktop -7.57% -19.02% -9.32% 11.98% 1.23% 9.47% $4.12 -6.48% 4.70 Mobile 29.14% -19.29% 16.12% 43.88% 2.00% 33.38% $3.13 -4.11% 2.88 Tablet 5.36% 1.95% 18.52% 16.25% 1.50% 0.47% $4.05 -10.40% 4.02 0.00% 0.50% 1.00% 1.50% 2.00% 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 0 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 Ad Depth (Q2 2014 Y/Y: -5.78%, Avg:3.87) Ad CTR(vQ2 2014 Y/Y: 23.87%, Avg:1.50%)
- 5. Google Confidential andProprietary 5Google Confidential and Proprietary 5 Rhinoplasty: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 8.59% Impressions Y/Y -16.64% Clicks Y/Y 3.26% Ad CTR Y/Y 23.87% (1.50%) CPC Y/Y 12.80% ($3.71)
- 6. Google Confidential andProprietary 6Google Confidential and Proprietary 6 Rhinoplasty: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y -7.57% Impressions Y/Y -19.02% Clicks Y/Y -9.32% Ad CTR Y/Y 11.98% (1.23%) CPC Y/Y 9.47% ($4.12)
- 7. Google Confidential andProprietary 7Google Confidential and Proprietary 7 Rhinoplasty: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 29.14% Impressions Y/Y -19.29% Clicks Y/Y 16.12% Ad CTR Y/Y 43.88% (2.00%) CPC Y/Y 33.38% ($3.13)
- 8. Google Confidential andProprietary 8Google Confidential and Proprietary 8 Rhinoplasty: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 5.36% Impressions Y/Y 1.95% Clicks Y/Y 18.52% Ad CTR Y/Y 16.25% (1.50%) CPC Y/Y 0.47% ($4.05)
- 9. Google Confidential andProprietary 9Google Confidential and Proprietary 9 50% 42% 10% 10% 41% 48% Q2 2013 Q2 2014 Desktop Tablet Mobile Rhinoplasty: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Rhinoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 58% of all Searches are now on Mobile Devices Rhinoplasty: % of Queries by Device
- 10. Google Confidential andProprietary 10Google Confidential and Proprietary 10 Thank You!
- 11. Google Confidential andProprietary 11Google Confidential and Proprietary 11 Definitions • Devices: – Overall: Devices across Google Search(Desktop, Mobile, Tablet) – Mobile = Overall – (Computers + Tablet) – Tablet = Overall – (Mobile + Computers) – Mobile is Mobile High End devices with a full browser – Tablet is Tablet devices with a full browser • Metrics – Queries: Searches by users on Google Search – Impressions: AdWords ads shown against search queries on Google Search – Clicks: Clicks on AdWords ads – CPC: Cost per Click (Cost ÷ Clicks) – Ad CTR: Click-through Rate (Clicks ÷ Impressions)