Advertising has gone mobile, and these mobile channels are relatively inexpensive and can bring big returns. This presentation reviews the latest online marketing tools that consumers will increasingly access on the go. The session offers insights into the specific marketing applications of Foursquare, Gowalla, Yelp and TripAdvisor.
You will learn:
• How to effectively target consumers via their mobile phones.
• The specific uses of different marketing applications.
• How to tie all of your marketing efforts together for greater impact.