SlideShare a Scribd company logo
1 of 30
Download to read offline
Storytelling through Social Media
      The Modern Narrative Defined
                                             www.flickr.com/photos/margolove/3523556733


       Ed Schipul
       eschipul@schipul.com
       www.schipul.com // www.eschipul.com
Thursday, October 15, 2009
How would this Story be different?




                             http://www.youtube.com/watch?v=sMel13nY0PE




Thursday, October 15, 2009
Anthropology of Cell Phones




                             http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/

Thursday, October 15, 2009
Let’s talk about...

       • How to tell a Story


       • Developing Characters / Personas


       • Motivating your characters




                                            www.flickr.com/photos/7885343@N04/3389501692/




Growing your Brand through online Story


Thursday, October 15, 2009
Classic Storytelling
                    The Power of the Narrative




                                Once upon a time...
                                       http://flickr.com/photos/e_phots/2646616379/
Thursday, October 15, 2009
Modern Storytelling
             Narrating through Technology




       ...we still tell each other our stories...
Thursday, October 15, 2009
4 Elements of Storytelling
                                1. Message               4. Plot


                                  So my point is...




                                 2. Conflict           3. Characters




Thursday, October 15, 2009
What’s old is new: The 4 Elements of a Modern Story

       1. The Message


                                                         • Strategic premise


                                                         • What is your real statement?


                                                         • Stick to 1 or 2 messages


                                                         • Different audiences mean
                                                           different messages




Thursday, October 15, 2009
1. The Message

       What are your Vision, Mission and Values?

         You can’t write about what you don’t know

       • Vision: Big picture


       • Mission: The nuts and bolts


       • Values: The behaviors that get you there




Thursday, October 15, 2009
1. The Message

       Promoting your message in all that you do



       • Message #1: Just Do It


           • Nike+ Run Faster Blog


       • Message #2: We innovate, we help
                                                        http://nikeplus.nike.com


           • Nike R&D Storytelling videos




                                       www.twiike.com




Thursday, October 15, 2009
What’s old is new: The 4 Elements of a Modern Story

       2. The Conflict


                                                                     • Not always negative


                                                                     • What problem forces you to act?


                                                                     • How do you restore harmony?


                                                                     • Internal or external conflict?



                http://flickr.com/photos/slipstreamblue/2617035636/




Thursday, October 15, 2009
Whole Foods fights bio-engineering and trade practices
http://blog.wholefoodsmarket.com


Thursday, October 15, 2009
Starbucks lets patrons discover and solve conflict
www.mystarbucksidea.com


Thursday, October 15, 2009
What’s old is new: The 4 Elements of a Modern Story

       3. The Characters



                                                       • Who are the main players?


                                                       • Multi-purpose Characters


                                                       • Your readers are Characters too
                                                          ** PERSONA Development **




Thursday, October 15, 2009
3. The Characters

       Mac vs. PC




                             http://www.youtube.com/watch?v=1EbCyibkNB0




Thursday, October 15, 2009
3. The Characters

       The Apple story’s Characters
                             (everlasting love)




                                                  (out-of-the-box geeks)
            Benefactor           Goal              Beneficiary



                                                  (in-the-box products)



                Support          Hero               Adversary

Thursday, October 15, 2009
Persona Development

       How / when will you speak to your Personas?




Thursday, October 15, 2009
What kind of Character are you?

       The Brave Hero
                                                    The Everyday Hero
                                                                    The Wise Hero
                                The Caregiver


       The Creator
                                                The Lover
                                                             The Adventurer
                                The Joker

The Ruler
                                                   The Magician
                             The Innocent                           The Rebel

Thursday, October 15, 2009
Persona Development

       Weave your audience into your Story

                                 www.polleverywhere.com
                                                          www.intensedebate.com




                www.chipin.com




                                   www.polldaddy.com


Thursday, October 15, 2009
Persona Development

       Master the art of Listening and Responding
                                                 www.blogpulse.com
                                                                     www.google.com/alerts




                                                                                             www.viralheat.com

                             www.icerocket.com

Thursday, October 15, 2009
What’s your Motivation?
                   The driving forces behind your
                             Characters




Thursday, October 15, 2009
A rubber raft in the middle of the ocean




                             http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/



Thursday, October 15, 2009
Read more: http://www.schipul.com/en/art/?562

       Speak to your audience’s motivations

       1.    Material

       2.    Social

       3.    Ideological




                http://www.flickr.com/photos/thegreentrilby/93788893/
          http://www.flickr.com/photos/barackobamadotcom/2214065098/
                            http://www.cathedralgrove.se


Thursday, October 15, 2009
What’s old is new: The 4 Elements of a Modern Story

       4. The Plot
                                                                                The difference between:


                                                                               ‘The King died and then the
                                                                                       Queen died’


                                                                                          and


                                                                             ‘The King died by the sword and
                                                                                 the Queen died of grief’
                             http://flickr.com/photos/alimander/2832880196/




Thursday, October 15, 2009
4. The Plot

       Plot your Plot

                                                  Deal with it

                      Interact / Connect / Play                  Almost there...


    Establish



                                                                      Onward and upward



Thursday, October 15, 2009
4. The Plot

       For your plot, grab a video camera




                                                       www.theflip.com


                             www.apple.com/ipodnano/




Thursday, October 15, 2009
Tweeting your Story

       Twitter Storytelling tips and tricks

       1. Tell other people’s stories


       2. Link like it’s going out of style: www.tinyurl.com
       3. Ask questions, answer questions


       4. Share brain candy


       5. Say thank you


Thursday, October 15, 2009
Tweeting your Story

       Follow your Story’s Buzz
                                   http://search.twitter.com




                                             www.tweetbeep.com




                                                                 www.crowdeye.com




                                  www.twitscoop.com
Thursday, October 15, 2009
Let’s review...

       • Tell your Story with modern tools


       • Know yourself, know your audience


       • Keep the Story eternal with Twitter




                                               http://flickr.com/photos/sandrino/248016804/




Tell your Story, be a Hero


Thursday, October 15, 2009
Thanks for participating today!

       Ed Schipul


       CEO, Schipul - The Web Marketing Company
       www.schipul.com // www.tendenci.com
       (281) 497.6567


       Blog: www.eschipul.com
       Flickr: www.flickr.com/photos/eschipul
       Twitter: www.twitter.com/eschipul


       Find my slides on Slideshare: www.slideshare.net/eschipul




Thursday, October 15, 2009

More Related Content

Viewers also liked

Why librarians must use social media
Why librarians must use social mediaWhy librarians must use social media
Why librarians must use social mediaPhil Bradley
 
Butterfly London's A to Z of the Web
Butterfly London's A to Z of the WebButterfly London's A to Z of the Web
Butterfly London's A to Z of the WebButterfly London
 
Brand Storytelling: Theres More to the Story
Brand Storytelling: Theres More to the StoryBrand Storytelling: Theres More to the Story
Brand Storytelling: Theres More to the StoryLamark Media
 
Butterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London
 
Knowledge Management as a Competitive Advantage for SMEs in the Global Markets
Knowledge Management as a Competitive Advantage for SMEs in the Global MarketsKnowledge Management as a Competitive Advantage for SMEs in the Global Markets
Knowledge Management as a Competitive Advantage for SMEs in the Global MarketsRJ. Liow
 
A Guide to Brand Storytelling
A Guide to Brand StorytellingA Guide to Brand Storytelling
A Guide to Brand StorytellingButterfly London
 
Effective School Improvement1
Effective School Improvement1Effective School Improvement1
Effective School Improvement1Amin Senin
 
Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Headstream
 
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...RJ. Liow
 
Build Your O2O Funnel
Build Your O2O FunnelBuild Your O2O Funnel
Build Your O2O FunnelSweetIQ
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Headstream
 
O2O Commerce Corporate Profile
O2O Commerce Corporate ProfileO2O Commerce Corporate Profile
O2O Commerce Corporate ProfileRJ. Liow
 
Building your brand and brand story
Building your brand and brand storyBuilding your brand and brand story
Building your brand and brand storyMarie Still
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]Headstream
 
O2O Marketing Idea
O2O Marketing IdeaO2O Marketing Idea
O2O Marketing Ideaf Marketing
 

Viewers also liked (17)

Why librarians must use social media
Why librarians must use social mediaWhy librarians must use social media
Why librarians must use social media
 
Butterfly London's A to Z of the Web
Butterfly London's A to Z of the WebButterfly London's A to Z of the Web
Butterfly London's A to Z of the Web
 
Brand Storytelling: Theres More to the Story
Brand Storytelling: Theres More to the StoryBrand Storytelling: Theres More to the Story
Brand Storytelling: Theres More to the Story
 
Butterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beauty
 
Knowledge Management as a Competitive Advantage for SMEs in the Global Markets
Knowledge Management as a Competitive Advantage for SMEs in the Global MarketsKnowledge Management as a Competitive Advantage for SMEs in the Global Markets
Knowledge Management as a Competitive Advantage for SMEs in the Global Markets
 
A Guide to Brand Storytelling
A Guide to Brand StorytellingA Guide to Brand Storytelling
A Guide to Brand Storytelling
 
Effective School Improvement1
Effective School Improvement1Effective School Improvement1
Effective School Improvement1
 
Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]
 
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...
 
Build Your O2O Funnel
Build Your O2O FunnelBuild Your O2O Funnel
Build Your O2O Funnel
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
O2O Commerce Corporate Profile
O2O Commerce Corporate ProfileO2O Commerce Corporate Profile
O2O Commerce Corporate Profile
 
Building your brand and brand story
Building your brand and brand storyBuilding your brand and brand story
Building your brand and brand story
 
Articulating A Compelling Brand Story
Articulating A Compelling Brand StoryArticulating A Compelling Brand Story
Articulating A Compelling Brand Story
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]
 
O2O Marketing Idea
O2O Marketing IdeaO2O Marketing Idea
O2O Marketing Idea
 

Similar to Storytelling through Social Media: The Modern Narrative Defined

Social Media and Your (online) Neighborhood
Social Media and Your (online) NeighborhoodSocial Media and Your (online) Neighborhood
Social Media and Your (online) NeighborhoodKatie Laird
 
Twitter and Alternative reality games
Twitter and Alternative reality gamesTwitter and Alternative reality games
Twitter and Alternative reality gamesJure Cuhalev
 
Jerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital SalesJerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital SalesKelsey Ruger
 
Everything I know about Open Source I learned from Indie Hip Hop
Everything I know about Open Source I learned from Indie Hip HopEverything I know about Open Source I learned from Indie Hip Hop
Everything I know about Open Source I learned from Indie Hip Hopatmosorg
 
Personal branding, social media and pretty pictures
Personal branding, social media and pretty picturesPersonal branding, social media and pretty pictures
Personal branding, social media and pretty picturesJure Cuhalev
 
Using Social Media in Professional Development
Using Social Media in Professional DevelopmentUsing Social Media in Professional Development
Using Social Media in Professional DevelopmentStratepedia Presentations
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for BusinessKatie Laird
 
BDW: How To Pitch Your Ideas
BDW: How To Pitch Your IdeasBDW: How To Pitch Your Ideas
BDW: How To Pitch Your IdeasDavid Cohen
 
Waves of Innovation: Signposts to a new web of information
Waves of Innovation: Signposts to a new web of  informationWaves of Innovation: Signposts to a new web of  information
Waves of Innovation: Signposts to a new web of informationRichard Wallis
 
Horn Creek Leadership Retreat
Horn Creek Leadership RetreatHorn Creek Leadership Retreat
Horn Creek Leadership RetreatGomindSHIFT
 
Introduce a TED project explanation
Introduce a TED project explanationIntroduce a TED project explanation
Introduce a TED project explanationellensclass
 
Getting Off the Island
Getting Off the IslandGetting Off the Island
Getting Off the IslandESUG
 

Similar to Storytelling through Social Media: The Modern Narrative Defined (15)

The Personal Brand Era Cometh
The Personal Brand Era ComethThe Personal Brand Era Cometh
The Personal Brand Era Cometh
 
Social Media and Your (online) Neighborhood
Social Media and Your (online) NeighborhoodSocial Media and Your (online) Neighborhood
Social Media and Your (online) Neighborhood
 
Twitter and Alternative reality games
Twitter and Alternative reality gamesTwitter and Alternative reality games
Twitter and Alternative reality games
 
Jerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital SalesJerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital Sales
 
Everything I know about Open Source I learned from Indie Hip Hop
Everything I know about Open Source I learned from Indie Hip HopEverything I know about Open Source I learned from Indie Hip Hop
Everything I know about Open Source I learned from Indie Hip Hop
 
Personal branding, social media and pretty pictures
Personal branding, social media and pretty picturesPersonal branding, social media and pretty pictures
Personal branding, social media and pretty pictures
 
Using Social Media in Professional Development
Using Social Media in Professional DevelopmentUsing Social Media in Professional Development
Using Social Media in Professional Development
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
 
Ten Trends
Ten TrendsTen Trends
Ten Trends
 
BDW: How To Pitch Your Ideas
BDW: How To Pitch Your IdeasBDW: How To Pitch Your Ideas
BDW: How To Pitch Your Ideas
 
Create More Value Than You Capture
Create More Value Than You CaptureCreate More Value Than You Capture
Create More Value Than You Capture
 
Waves of Innovation: Signposts to a new web of information
Waves of Innovation: Signposts to a new web of  informationWaves of Innovation: Signposts to a new web of  information
Waves of Innovation: Signposts to a new web of information
 
Horn Creek Leadership Retreat
Horn Creek Leadership RetreatHorn Creek Leadership Retreat
Horn Creek Leadership Retreat
 
Introduce a TED project explanation
Introduce a TED project explanationIntroduce a TED project explanation
Introduce a TED project explanation
 
Getting Off the Island
Getting Off the IslandGetting Off the Island
Getting Off the Island
 

More from Ed Schipul

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulEd Schipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online MarketingEd Schipul
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Ed Schipul
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012Ed Schipul
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012Ed Schipul
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsEd Schipul
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Ed Schipul
 
PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010Ed Schipul
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010Ed Schipul
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulEd Schipul
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesEd Schipul
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulEd Schipul
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingEd Schipul
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Ed Schipul
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaEd Schipul
 
Unitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthUnitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthEd Schipul
 

More from Ed Schipul (20)

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V Presentation
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal Brands
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010
 
PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed Schipul
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and Opportunities
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed Schipul
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside Out
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile Marketing
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social Media
 
Unitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthUnitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for Youth
 

Recently uploaded

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312LR1709MUSIC
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDEkajalroy875762
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.SNSW group8
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEkajalroy875762
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfDYFA Electrical
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdfciolook1
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEkajalroy875762
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...ssuserf63bd7
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDEkajalroy875762
 
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTSkajalroy875762
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSkajalroy875762
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacovaimostorept
 
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptxBoundify
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingYourLegal Accounting
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...bleessingsbender
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEkajalroy875762
 

Recently uploaded (20)

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
 
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
 

Storytelling through Social Media: The Modern Narrative Defined

  • 1. Storytelling through Social Media The Modern Narrative Defined www.flickr.com/photos/margolove/3523556733 Ed Schipul eschipul@schipul.com www.schipul.com // www.eschipul.com Thursday, October 15, 2009
  • 2. How would this Story be different? http://www.youtube.com/watch?v=sMel13nY0PE Thursday, October 15, 2009
  • 3. Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/ Thursday, October 15, 2009
  • 4. Let’s talk about... • How to tell a Story • Developing Characters / Personas • Motivating your characters www.flickr.com/photos/7885343@N04/3389501692/ Growing your Brand through online Story Thursday, October 15, 2009
  • 5. Classic Storytelling The Power of the Narrative Once upon a time... http://flickr.com/photos/e_phots/2646616379/ Thursday, October 15, 2009
  • 6. Modern Storytelling Narrating through Technology ...we still tell each other our stories... Thursday, October 15, 2009
  • 7. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Thursday, October 15, 2009
  • 8. What’s old is new: The 4 Elements of a Modern Story 1. The Message • Strategic premise • What is your real statement? • Stick to 1 or 2 messages • Different audiences mean different messages Thursday, October 15, 2009
  • 9. 1. The Message What are your Vision, Mission and Values? You can’t write about what you don’t know • Vision: Big picture • Mission: The nuts and bolts • Values: The behaviors that get you there Thursday, October 15, 2009
  • 10. 1. The Message Promoting your message in all that you do • Message #1: Just Do It • Nike+ Run Faster Blog • Message #2: We innovate, we help http://nikeplus.nike.com • Nike R&D Storytelling videos www.twiike.com Thursday, October 15, 2009
  • 11. What’s old is new: The 4 Elements of a Modern Story 2. The Conflict • Not always negative • What problem forces you to act? • How do you restore harmony? • Internal or external conflict? http://flickr.com/photos/slipstreamblue/2617035636/ Thursday, October 15, 2009
  • 12. Whole Foods fights bio-engineering and trade practices http://blog.wholefoodsmarket.com Thursday, October 15, 2009
  • 13. Starbucks lets patrons discover and solve conflict www.mystarbucksidea.com Thursday, October 15, 2009
  • 14. What’s old is new: The 4 Elements of a Modern Story 3. The Characters • Who are the main players? • Multi-purpose Characters • Your readers are Characters too ** PERSONA Development ** Thursday, October 15, 2009
  • 15. 3. The Characters Mac vs. PC http://www.youtube.com/watch?v=1EbCyibkNB0 Thursday, October 15, 2009
  • 16. 3. The Characters The Apple story’s Characters (everlasting love) (out-of-the-box geeks) Benefactor Goal Beneficiary (in-the-box products) Support Hero Adversary Thursday, October 15, 2009
  • 17. Persona Development How / when will you speak to your Personas? Thursday, October 15, 2009
  • 18. What kind of Character are you? The Brave Hero The Everyday Hero The Wise Hero The Caregiver The Creator The Lover The Adventurer The Joker The Ruler The Magician The Innocent The Rebel Thursday, October 15, 2009
  • 19. Persona Development Weave your audience into your Story www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Thursday, October 15, 2009
  • 20. Persona Development Master the art of Listening and Responding www.blogpulse.com www.google.com/alerts www.viralheat.com www.icerocket.com Thursday, October 15, 2009
  • 21. What’s your Motivation? The driving forces behind your Characters Thursday, October 15, 2009
  • 22. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/ Thursday, October 15, 2009
  • 23. Read more: http://www.schipul.com/en/art/?562 Speak to your audience’s motivations 1. Material 2. Social 3. Ideological http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se Thursday, October 15, 2009
  • 24. What’s old is new: The 4 Elements of a Modern Story 4. The Plot The difference between: ‘The King died and then the Queen died’ and ‘The King died by the sword and the Queen died of grief’ http://flickr.com/photos/alimander/2832880196/ Thursday, October 15, 2009
  • 25. 4. The Plot Plot your Plot Deal with it Interact / Connect / Play Almost there... Establish Onward and upward Thursday, October 15, 2009
  • 26. 4. The Plot For your plot, grab a video camera www.theflip.com www.apple.com/ipodnano/ Thursday, October 15, 2009
  • 27. Tweeting your Story Twitter Storytelling tips and tricks 1. Tell other people’s stories 2. Link like it’s going out of style: www.tinyurl.com 3. Ask questions, answer questions 4. Share brain candy 5. Say thank you Thursday, October 15, 2009
  • 28. Tweeting your Story Follow your Story’s Buzz http://search.twitter.com www.tweetbeep.com www.crowdeye.com www.twitscoop.com Thursday, October 15, 2009
  • 29. Let’s review... • Tell your Story with modern tools • Know yourself, know your audience • Keep the Story eternal with Twitter http://flickr.com/photos/sandrino/248016804/ Tell your Story, be a Hero Thursday, October 15, 2009
  • 30. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul Thursday, October 15, 2009