Online Fundraising Strategies to 
Take Advantage of Your Donor 
Events 
#14NTCPattern 
Ed Schipul @eschipul 
Tendenci 
The...
LET’S TALK... 
1. Fundraising Strategies 
2. Analytics Trends 
3. Data Patterns 
4. Translating Data into 
Action for Resu...
2. FUNDRAISING
2. ANALYTICS TRENDS
REAL TIME DATA
SOCIAL VALUE TRACKING
Avs.B 
A/B Testing with Google Analytics Content Experiments
Social Media Tracking Tools 
Tip: Add + on the end of 
any bit.ly URL to see stats
Heat Map Tools with 
CrazyEgg.com
1. DATA PATTERNS
COLOR KEY
THE POWER OF PHOTOS
Trend: 
VISUAL 
VISUAL 
VISUAL
EVENT LEAD UP
Tablet Stats
MOBILE OPTIONS 
Separate Site/Pages vs. Responsive Design 
m.ymcahouston.org cmhouston.org
WHAT ABOUT MOBILE APPS? 
• Consider the 
Use Case 
• Remember: 
Apps are 
Device-Specific
Mobile Stats
Usage Stats
WHY? 
Photo Credit: flickr.com/photos/fdctsevilla/3968090665
Infographics 
google.com/trends
TOOLS FOR VISUAL CONTENT 
madewithover.com 
Resources for making infographics: 
http://bit.ly/infographictips 
http://bit....
QUESTIONS? 
ED SCHIPUL 
CEO 
@eschipul 
slideshare.net/tendenci 
blog.tendenci.com 
@tendenci
What did you think? 
! 
! 
! 
! 
! 
! 
Evaluate this session! 
Or, 
search 
by 
session 
title 
at 
www.nten.org/ntc/eval ...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events
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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

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Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!

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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

  1. 1. Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs
  2. 2. LET’S TALK... 1. Fundraising Strategies 2. Analytics Trends 3. Data Patterns 4. Translating Data into Action for Results Photo Credit: flickr.com/photos/duncanh1/9047426263/
  3. 3. 2. FUNDRAISING
  4. 4. 2. ANALYTICS TRENDS
  5. 5. REAL TIME DATA
  6. 6. SOCIAL VALUE TRACKING
  7. 7. Avs.B A/B Testing with Google Analytics Content Experiments
  8. 8. Social Media Tracking Tools Tip: Add + on the end of any bit.ly URL to see stats
  9. 9. Heat Map Tools with CrazyEgg.com
  10. 10. 1. DATA PATTERNS
  11. 11. COLOR KEY
  12. 12. THE POWER OF PHOTOS
  13. 13. Trend: VISUAL VISUAL VISUAL
  14. 14. EVENT LEAD UP
  15. 15. Tablet Stats
  16. 16. MOBILE OPTIONS Separate Site/Pages vs. Responsive Design m.ymcahouston.org cmhouston.org
  17. 17. WHAT ABOUT MOBILE APPS? • Consider the Use Case • Remember: Apps are Device-Specific
  18. 18. Mobile Stats
  19. 19. Usage Stats
  20. 20. WHY? Photo Credit: flickr.com/photos/fdctsevilla/3968090665
  21. 21. Infographics google.com/trends
  22. 22. TOOLS FOR VISUAL CONTENT madewithover.com Resources for making infographics: http://bit.ly/infographictips http://bit.ly/infographictips2
  23. 23. QUESTIONS? ED SCHIPUL CEO @eschipul slideshare.net/tendenci blog.tendenci.com @tendenci
  24. 24. What did you think? ! ! ! ! ! ! Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!

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