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PRSA Georgia Personal Brand Era talk by Ed Schipul

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PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

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PRSA Georgia Personal Brand Era talk by Ed Schipul

  1. 1. www.flickr.com/photos/saturnism/517439237 Welcome to the Personal Brand Era Making connections and impact through individual brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. Information Overload source: “Living Systems”
  3. 3. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)
  4. 4. Meet Hannagan Photos thanks to: www.time.com
  5. 5. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
  6. 6. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327
  7. 7. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
  8. 8. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753
  9. 9. More than just a person Hi, I’m happykatie
  10. 10. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  11. 11. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  12. 12. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  13. 13. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  14. 14. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era
  15. 15. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  16. 16. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/
  17. 17. Businesses can help Personal Brands
  18. 18. Recruit internally for Personal Brands www.schipul.com/personalbrands
  19. 19. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833
  20. 20. Create Social Objects tip of the hat to @gapingvoid on twitter! www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753
  21. 21. Maximize connections, create beautiful archives to share www.facebook.com
  22. 22. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com
  23. 23. Twitter keeps everyone in the know Ben Gillin www.twetches.com
  24. 24. Strategy Above All www.flickr.com/photos/pilax/38289753
  25. 25. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation
  26. 26. 1. Research www.flickr.com/photos/lord-jim/3575271834
  27. 27. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  28. 28. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  29. 29. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685
  30. 30. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries
  31. 31. 3. Implementation www.flickr.com/photos/lord-jim/3574474673
  32. 32. This isn’t new...
  33. 33. Nope, not new at all... www.flickr.com/photos/16462767@N00/3230283861
  34. 34. 4. Evaluation www.flickr.com/photos/lord-jim/3574452593
  35. 35. The Brand Development Cycle
  36. 36. Analytics tools exist www.google.com/analytics + www.scoutlabs.com
  37. 37. But YOU analyze what really matters to you
  38. 38. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353
  39. 39. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul
  40. 40. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

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