Social Media for Associations - a 2008 update

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An update for the Houston chapter of the Society of Association Executives - what's new in the 2.0 world since March 2008?

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Social Media for Associations - a 2008 update

  1. Keeping the Social Media games going An update on Social Media for associations http://www.flickr.com/photos/eschipul/3072658285 Katie Laird klaird@schipul.com www.schipul.com // www.happykatie.com
  2. How do YOU get your members excited and engaged?
  3. What we’ll talk about... • Social Media tool review • Connecting with Influencers • The power of Facebook What’s new for associations since March 2008?
  4. http://www.flickr.com/photos/libraryman/414960752 But it’s still all about the people...
  5. Let’s talk Social Media tools
  6. Social Media Tools Let’s Get Blogging! • Set up a fast template Blog • Start simple - match branding graphics later • 5 posts before ‘launch’ www.typepad.com www.blogger.com www.wordpress.com
  7. Let’s get Blogging! Wordpress Template Sites http://topwpthemes.com/ http://www.nattywp.com/ http://www.wpthemespot.com/
  8. Let’s get Blogging! Tumblr - Art of the Uber-Simple http://dallasmarketing.tumblr.com/
  9. Houston Arts Alliance - targeting their audiences www.haablog.com // www.haahelps.com
  10. Association online marketing help :) http://associationmarketing.blogpost.com
  11. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen wherever you want http://odeo.com/
  12. Social Media Tools Twitter for association / event promotion http://twitter.com/annaliese_h
  13. Social Media Tools Online video - no popcorn required • Tell your members’ stories • Keep members in the loop • Share knowledge • Be genuine www.thebaa.us/YouTube.aspx
  14. Artists promote Orange Show awesomeness www.vimeo.com/49438
  15. Social Media Tools Growing Community through photography http://flickr.com/groups/oih/
  16. Social Media Tools Identify the Influencers - learn how to listen www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  17. Find Blogs to read and learn from www.technorati.com // www.blogsearch.google.com
  18. IceRocket - Prolific vs. Influential = 2 different things www.icerocket.com
  19. Blogpulse Conversation Tracker: www.blogpulse.com/conversation
  20. Addictive and essential Google Reader: www.google.com/reader
  21. Are you on Facebook yet? (you really, really need to be)
  22. Harness the power of Facebook Your Facebook profile at a glance • Flesh out your profile before you start friending • Personal and professional lives are blurred (good and bad) • You can be picky who you connect with - and should be! • Re-purpose your other Web content on Facebook
  23. Harness the power of Facebook Creating a group for your Association • Group pages grow camaraderie • Coordinate, promote and follow up on events • Encourage member contribution (reward them!) • Select a handful of officers for increased participation http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909
  24. Harness the power of Facebook Other Facebook goodies • Photos - comment, tag and albums • Videos - • Applications • ‘Web Identities’ http://apps.facebook.com/webidentities/
  25. Harness the power of Facebook Advertising on Facebook - 120 million users
  26. Social Media for Associations Review • Stay well-rounded and well-branded • Find the Influencers (location matters) • Get. On. Facebook. Seriously. Associations 2.0 - Going Social and Getting Smarter
  27. Thanks for participating! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext. 519 Email: klaird@schipul.com Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie Find my slides on Slideshare: www.slideshare.net/happykatie

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