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Beginner facebook jaffrey chamber of commerce nov 2015

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Presentation made on Nov. 19, 2015 to 8 attendees

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Beginner facebook jaffrey chamber of commerce nov 2015

  1. 1. HalvorsonNewMedia.com 1 Beginner Facebook https://www.youtube.com/watch?v=YV-3ZgLRnAc Presented by Christine Halvorson Halvorson New Media
  2. 2. HalvorsonNewMedia.com 2 What you’ll learn tonight A little bit of social media theory & stats Reasons You Must Use Facebook Building a Business Page Building a fan base Some Best practices
  3. 3. Disclaimer Whatever I say today will be outdated by the time you go out the door. (continuing ed is key in this business)
  4. 4. 5 In the old days… (in 2003)
  5. 5. HalvorsonNewMedia.com 6
  6. 6. 7 May 2, 2005
  7. 7. HalvorsonNewMedia.com 8
  8. 8. HalvorsonNewMedia.com 9
  9. 9. Quick survey: Facebook HalvorsonNewMedia.com 10
  10. 10. HalvorsonNewMedia.com 11
  11. 11. Watch: https://www.youtube.com/watch?v=YV- 3ZgLRnAc HalvorsonNewMedia.com 12
  12. 12. HalvorsonNewMedia.com 13
  13. 13. HalvorsonNewMedia.com 15 No, not cat videos
  14. 14. It’s not about technology… What IS it about?
  15. 15. HalvorsonNewMedia.com 17 In business, as in life, you can’t build relationships until people know you
  16. 16. Ruh-roh! Facebook E-mail Twitter YouTube Blogging LinkedIn Ruh-roh Direct mail Paid ads
  17. 17. The job of every piece of communication is to introduce your business to people who do not know it & to reinforce positive impressions among those who do.
  18. 18. HalvorsonNewMedia.com 22 Jan 2015 http://www.pewinternet.org/2012/09/15/senior-citizens-and-digital-technology/ 0 23 45 68 90 113 Age 18 to 29 Age 30 to 49 Age 50 to 64 Age 65+ Percent who use Facebook by Age Just recently passed the 50 percent mark
  19. 19. HalvorsonNewMedia.com 23
  20. 20. We like what our friends like 26 We like what our friends like
  21. 21. HalvorsonNewMedia.com 27 68% of people will buy a product because of a Facebook referral http://dld.bz/amrP 33
  22. 22. HalvorsonNewMedia.com 28 Your goal? Get people to LIKEyour Page. This is the equivalent of SUBSCRIBING to your newsletter, etc.
  23. 23. HalvorsonNewMedia.com 29 What is a “like” worth? $174 in returned business to your company
  24. 24. HalvorsonNewMedia.com 30 Starting your Facebook Business Page
  25. 25. HalvorsonNewMedia.com 31
  26. 26. HalvorsonNewMedia.com 33 Before you begin Have a strategy (handout which I will email to you)
  27. 27. HalvorsonNewMedia.com 35 On with the show!
  28. 28. People have PROFILES 36 PROFILE
  29. 29. HalvorsonNewMedia.com 37 This is YOUR newsfeed Everyone’s is different depending on their friends & the businesses they’ve “liked” To infinity…and beyond NEWSFEED
  30. 30. HalvorsonNewMedia.com 38 STATUS UPDATE POST
  31. 31. HalvorsonNewMedia.com 39 Facebook ads we’ll talk about next week
  32. 32. HalvorsonNewMedia.com 41 Your goal as a business OR org Business Business Friend
  33. 33. HalvorsonNewMedia.com 42 Personal Profiles are different than Business Pages PAGE
  34. 34. 43 We “like” a business & “friend” a person But to be a business, you must be a person first
  35. 35. HalvorsonNewMedia.com 44 Mixing Personal & Business Key Concern
  36. 36. HalvorsonNewMedia.com 45
  37. 37. Business PAGE Facebook help: http://www.facebook.com/help/?faq=104002523024878#How- can-I-create-a-Page?
  38. 38. HalvorsonNewMedia.com 47
  39. 39. HalvorsonNewMedia.com 48
  40. 40. HalvorsonNewMedia.com 49Most should choose this option Step 1: Choose Type of Business
  41. 41. HalvorsonNewMedia.com 50 Step 2: Choose a sub-catagory
  42. 42. HalvorsonNewMedia.com 51 3. Upload a business logo or a photo of you
  43. 43. HalvorsonNewMedia.com 52
  44. 44. HalvorsonNewMedia.com 53 4. Add a short description of your business or use your tagline 5. Add your website or other…
  45. 45. HalvorsonNewMedia.com 55 6. Fill in “About” 7. Name your page (a unique Facebook web address) You get 1 chance to change this
  46. 46. HalvorsonNewMedia.com 56 As creator of Page, you get a chance to invite your PERSONAL friends to come LIKE (follow, fan, subscribe to…) the Page…
  47. 47. HalvorsonNewMedia.com 57
  48. 48. HalvorsonNewMedia.com 58 Everyone has opportunity to invite friends to any Page
  49. 49. HalvorsonNewMedia.com 60 Using the Timeline design (layout) strategically TIMELINE
  50. 50. HalvorsonNewMedia.com 61 Profile Cover
  51. 51. HalvorsonNewMedia.com 62 Use the landscape wisely Cover photo is 70 percent of the “real estate” – the visible area – on that page
  52. 52. HalvorsonNewMedia.com 63
  53. 53. HalvorsonNewMedia.com 64
  54. 54. HalvorsonNewMedia.com 65
  55. 55. HalvorsonNewMedia.com 66
  56. 56. HalvorsonNewMedia.com 68 MMMore about photo and editing tricks in ADVANCED FACEBOOK Dec. 2
  57. 57. Job #1: Building a fan base [Number of “Likers”] HalvorsonNewMedia.com 60
  58. 58. 61 Tactics for gaining Fans Your goal: Get readers to “LIKE,” COMMENT ON, OR SHARE YOUR POSTS…>
  59. 59. This is called “Engagement” And Facebook s engagement ALGORITHM
  60. 60. How to ask your friends Visit your Business Page as Yourself (if you have Facebook friends)
  61. 61. HalvorsonNewMedia.com 65 But even more important….
  62. 62. Post good content regularly
  63. 63. LKarno.com 67 Fans require care & attention So, what is GOOD content?
  64. 64. Educate Entertain Engage Enrich +, with luck… Go viral Go viral….(shared, commented, liked) Good content should…
  65. 65. HalvorsonNewMedia.com 69 Take every opportunity to engage  Respond when others do  Answer their questions  Acknowledge their contribution  Strive for two-way communications
  66. 66. LKarno.com 70 Here’s the key to successful posts…
  67. 67. Don’t be boring LKarno.com 71
  68. 68. HalvorsonNewMedia.com 72
  69. 69. HalvorsonNewMedia.com 73
  70. 70. Types of posts… Text only Text with a link to something else Text with a photo Text with a link and a photo Text with a video
  71. 71. How to add photos?
  72. 72. Calls up photos from your hard drive
  73. 73. 79
  74. 74. VIDEOS WORK THE SAME WAY, but takes longer Two ways to do it… find them on your hard drive or load a LINK from your YouTube Channel.
  75. 75. Uploaded video? Shot video?
  76. 76. HalvorsonNewMedia.com 82 When to post? How often?
  77. 77. HalvorsonNewMedia.com 83 Rule of Thumb The less people want to be at work, the more likely they are to cruise social media sites and see your content
  78. 78. HalvorsonNewMedia.com 84 Post in late afternoon Avoid weekends (unless you’re a weekend-dependent business like a ski area)
  79. 79. 85 As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
  80. 80. 86 My advice Strive for once per day Minus weekends However…
  81. 81. 87 See how YOUR SPECIFIC AUDIENCE BEHAVES (a skill you can learn in Part II)
  82. 82. And now, 2 assignments…
  83. 83. Do everything in your power to get more than 30 LIKERS on your Page
  84. 84. Find my Page and LIKE IT!
  85. 85. Facebook HalvorsonNewMedia.com 10

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