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Posterous For La2 M 20 Jan 2010 Deb Nystrom


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If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email.

Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.

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Posterous For La2 M 20 Jan 2010 Deb Nystrom

  1. 1. * Posterous * A Cool, New Tool for Developing Your Personal Brand Deb Nystrom, Reveln Consulting for LA2M January 20, 2010
  2. 2. Who are we? Long time LA2M-ers University of Michigan Streaming Audience #la2m twitter
  3. 3. Start-Up Blogging start 2008 - UM & Wordpress Talent Management article Business interpersonal tools, trends, Entrepreneur - FitFire (fitness motivation)
  4. 4. Tumblr & Posterous Mini-blogging Supports all types of rich media Bookmarklet Longer entries ok too Auto-post to Twitter, Flickr, LinkedIn….
  5. 5. Step One QuickTime™ and a decompressor are needed to see this picture.
  6. 6. Done!
  7. 7. Posterous Example
  8. 8. Email Autopost Autopost
  9. 9. A Posterous Advantage The future. 19% have smartphones today, 49% intend to purchase a smart phone in next 2 years -- Tweet by mehraban
  10. 10. Try It
  11. 11. Posterous Workshop - February Group blog
  12. 12. Personal branding A well-built brand will be your life raft. -- Judith Sills, Ph.D.
  13. 13. Personal Brand: Two Key Questions Is your brand is what you want it to be? Have you created it by design? -- Joe Calloway speaker & author of Becoming a Category of One
  14. 14. Three Fundamentals 1. The blog is fundamental. …If you don’t have a blog, you don’t have an opinion, and why should anyone pay attention to you? -- Dr. Nick Morgan, latest book, Trust Me, Four Steps to Authenticity and Charisma
  15. 15. Fundamental II 2. Own Your Own Website Brand Builds credibility Share Connection, conversion & retention
  16. 16. Fundamental III 3. Use Social Media to Your Advantage Relationship Building Integrate social media & website Consider mini-blogs useful as micro-sites
  17. 17. Facebook + Posterous “Facebook has become a personal, product and corporate branding hub. “ -- QuickTime™ and a decompressor are needed to see this picture. Reference:
  18. 18. Sample from Ken’s posterous Data derived from Google Ad Planner via
  19. 19. Multiples & Micros
  20. 20. Some Other Numbers
  21. 21. Numbers - Professional QuickTime™ and a decompressor are needed to see this picture. Twitter as a Leadership Tool Jul 11 45
  22. 22. Numbers - Personal QuickTime™ and a decompressor are needed to see this picture. September garden Sep 01 QuickTime™ and a decompressor are needed to see this picture.
  23. 23. Numbers Posterous points to Reveln F2F: Visited main web site? Avg. time on site, % new visits
  24. 24. Just Because You Can, Should You? Social Media pyramid (Brian Solis) Develop a blogging strategy, goals Deliver on your Personal Brand
  25. 25. Tumblr & Posterous Theme customization Ease of Email post smartphone blogging Web based posting Social media Integration Tumblr community Autopost - anything, Dashboard anywhere Fantastic iPhone app Group Blog
  26. 26. Folks to Watch
  27. 27. FearNot Fit => personality & client interests Experiment => research Allow => for a few mistakes Relate => niche community Notice => what others are doing Obvious => Not! Signal, value Time => Pace yourself
  28. 28. Tombstone - Brand Wisdom Be what you is… Because if you is, what you ain’t then you ain’t what you is. Courtesy of Flickr Creative Commons: by e³°°
  29. 29. Branding resources from Personal Branding 101: How to Discover and Create Your Brand Top 10 Reputation Tracking Tools Worth Paying for Top 10 Free Tools for Monitoring Your Brand’s Reputation 10 Ways Personal Branding Can Save You From Getting Fired HOW TO: Build the Ultimate Social Media Resume
  30. 30. Posterous Blogs to Watch Local, Detroit area, Ken Local, Ann Arbor area, Lori Concise, compelling, artistic, cool - Clementine About to pop culture - Anthony arts and aesthetics - Chris