Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
WORK IN THE COMMUNICATION AGEUsing Social Media for NetworkingBy Douglas E. Rice, Small Business Storyteller
WHAT IS SOCIAL MEDIA? ―Any object or tool, that connects people in dialogue or interaction — in person, in print, or online. In common usage, social media has come to mean a specific category of practices, technology, tools, and online sites that involve social relationships, participation, and user-generated content.‖ – Liz Strauss TRADITIONAL SOCIALSource: 30 Social Media Definitions. http://heidicohen.com/social-media-definition/
5 BUSINESS FUNCTIONS OF SOCIAL MEDIA Marketing Customer Service Sales Public Relations Networking
WHY YOU SHOULD USE SOCIAL MEDIASOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking-you-out-how-do-recruiters-use-social-media-infographic/
WHY YOU SHOULD USE SOCIAL MEDIA (CONT.)SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking-you-out-how-do-recruiters-use-social-media-infographic/
HOW I’VE USED SOCIAL MEDIA TO NETWORK Social media platforms are a powerful means of meeting people in your industry and building professional relationships. MARGIE CLAYMAN, Marketing Professional *Met through bloggingROBERT TERSON,Sales Professional*Met through Twitter BECKY GAYLORD, PR Professional *Met through blogging
HOW TO BUILD A NETWORK THROUGHSOCIAL MEDIA IN 8 SIMPLE STEPS1. Start a blog2. Comment on other blogs3. Use Triberr to join a blogging community4. Participate on Twitter5. Build your LinkedIn6. Bring connections to Facebook7. Video chat with Google Plus or Skype8. Attend meet-ups
BLOGGING: WHAT AND WHY? ―Blogs are independent, web-based journals *John Jantsch’s containing opinions “Hidden Benefits of Blogging” about anything and 1. Blogging makes me a better thinker everything.‖ – David 2. Blogging makes me a better listener Meerman Scott in The 3. Blogging makes me a better writer New Rules of Marketing 4. Blogging makes me a better and PR salesperson “A blog is really quite 5. Blogging makes me a better speaker simple. It’s nothing 6. Blogging keeps me focused on learning more than a personal 7. Blogging allows me to test out ideas website with content 8. Blogging makes me a better networker displayed in reverse 9. Blogging allows me to create bigger chronological order.‖ – ideas Robert Scoble in Naked Conversations*SOURCE: Jantsch, John. The Referral Engine.
BLOGGING: HOW TO BLOG My recommendation: Use Wordpress.com Components of Blogging Blog URL Blog Title Blog Post Title Body (headers, images, paragraphs) Categories and Tags Comments Front End Back End
COMMENTING: WEIGHING IN ON THE ISSUES Google Reader Comment Systems Comment Etiquette
TRIBERR: JOINING A BLOGGING COMMUNITY The Importance of Sharing Content How Triberr Has Made It Easy
TWITTER: WHERE CONVERSATIONS RULE Profile Newsfeed Search Replying Lists ChatsSOURCE: How to Tweet. http://www.douglaserice.com/how-to-tweet/
LINKEDIN: YOUR DIGITAL RESUME Profile Header Summary Work Skills Education Updates Endorsements Recommendations Groups Etiquette
VIDEO CHATS: THE NEXT BEST THING TO IRL Skype Calls Google Plus Hangouts Etiquette Pictured Left-to-Right •Bryan Vickery •Dawn Rasmussen •Douglas Rice •Jure Klepic •Ken Mueller •Margie Clayman •Sean McGinnis
8 SIMPLE RULES FORDATING YOUR DIGITAL CONNECTIONS1. Clearly identify yourself.2. Respect your boundaries.3. Be polite.4. Don’t try to sell anything.5. Always read before you respond.6. Give proper attribution.7. Constantly express your gratitude.8. Make all of your contributions valuable.
THANK YOU!!! QUESTIONS??? Douglas E. Rice, Small Business Storyteller (330) 406-6108 firstname.lastname@example.org Website/Blog: http://www.douglaserice.com Twitter: http://www.twitter.com/douglaserice @douglaserice LinkedIn: http://www.linkedin.com/in/douglaserice Facebook: http://www.facebook.com/coffeejustbrewit Google+: https://plus.google.com/101089761958593907818/posts Skype: douglaserice