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Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Conference

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Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Conference

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Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Conference

  1. MICRO BLOGSHow to Tell a Story on a DimeEd Schipul | www.schipul.com | @eschipul
  2. THE DISPROPORTIONATEPOWER OF SHORT COPY
  3. 2 70% USE MOST ONLYSOCIAL MEDIA USE TWO
  4. 90%+ PositivePASSIVE: 8 - 15 brandsINTERACTIVE: 4 - 8 brands
  5. flickr.com/photos/camerama/2360679499SIX HOURS PER WEEK socialmediaexaminer.com/study-shows- time-pays-with-social-media-marketing
  6. LET’S TALK...• Evolution• Strategy• Opportunity
  7. ANTHROPOLOGY of CellPhones
  8. More than TWITTER
  9. flickr.com/photos/ogimogi/2223450729MICROBLOGGING IS A TACTIC NOT A STRATEGY
  10. Hannagan & Associates Photos thanks to: www.time.com
  11. Flash: JuliusFleischman justdropped dead on apolo field here. Don’tforget Miami Beachdateline.@SteveHannagan#miamiBeach1936
  12. “The Hannagan Method”19382012 www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
  13. CREATE A HOMEBASETie it all in to the Mother Ship
  14. TELL YOUR STORY 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  15. Gaping Void >> CREATE SOCIAL OBJECTS You’re either creating them or you’re not. And if you’re not, you will fail. gapingvoid.com/so
  16. TIMING VS. QUALITYRealtime = Win
  17. OPPORTUNITY
  18. FIND YOUR AUDIENCE http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
  19. • 56 million WordPress sites in the world• Women more likely to blog thebloggess.com/2012/10/skanky-ween
  20. • 140 Million Users• 5x more likely to share News
  21. • 20 Billion posts• 50 Million blogs• Content Curation vs. Creation IBM on Tumblr
  22. • Visual• 17% of all social media driven ecommerce• Demographic: College Educated Women
  23. • Lifestyle• Focus Group• Crowd Source• Contests• Inspire
  24. • 12% of web users• 18 - 29 years old• College Educated
  25. THE POWEROF PHOTOS
  26. NICHENETWORKS• Passionate Community• Be the Authority• Street Cred
  27. TAKEAWAYS• Evolving• Visual• Strategic
  28. Ed SchipulEmail: eschipul@schipul.comBlog: www.eschipul.comFlickr: www.flickr.com/eschipulTwitter: www.twitter.com/eschipulSlideshare: www.slideshare.net/eschipul
  29. TAKEAWAYS• Meet your audience where they are• Tell your story• Keep it visual• Think lifestyle

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