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AAF Amarillo - Growing Your Agency From The Inside Out

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The Personal Brand Era: Growing Your Agency From the Inside Out

With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.

But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?

http://www.aafamarillo.org/the-personal-brand-era1

Published in: Technology, Business
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AAF Amarillo - Growing Your Agency From The Inside Out

  1. 1. The Personal Brand Era: Growing your agency from the inside out Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. http://www.youtube.com/watch?v=R2bLNkCqpuY The power of Story, the power of PEOPLE www.flickr.com/photos/dominicspics/148674451
  3. 3. www.flickr.com/photos/lukasch More than just a product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00
  4. 4. More than just a person Hi, I’m happykatie
  5. 5. Welcome to the Personal Brand Era
  6. 6. Things we will learn about today • The Personal Brand Era • Tools and Strategy • Accidental vs. Official Find this presentation: www.slideshare.net/eschipul
  7. 7. Welcome to the Personal Brand Era
  8. 8. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Agency
  9. 9. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands are good for business
  10. 10. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  11. 11. Elements of The Personal Brand Era 1. Story* 2. Creation 3. Curation* 4. Distribution 5. Monitoring* 6. Terms of Service Read more: http://bit.ly/pb-era
  12. 12. Story Your brand story told over time In different places brought together
  13. 13. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  14. 14. Curation put your best self forward be selective with sites + brands time plays a role in selection stay in control
  15. 15. Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention”
  16. 16. The Brand Development Cycle
  17. 17. www.flickr.com/photos/limonada/543042006 Looking in: Tools and Strategy
  18. 18. Businesses can help Personal Brands
  19. 19. ((( make it work ))) infrastructure
  20. 20. Recruit internally for Personal Brands www.schipul.com/personalbrands
  21. 21. Find Personal Brands to connect your brands with www.sam-e.com/talk
  22. 22. Twitter keeps everyone in the know Ben Gillin www.twetches.com
  23. 23. Twitter keeps everyone in the know www.twitter.com/sweetleafapril www.twitter.com/paulaberg
  24. 24. www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005
  25. 25. A Thousand words... internal and external audience is great! www.flickr.com/photos/ljc_pics
  26. 26. ((( who says what? ))) listen listen listen
  27. 27. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  28. 28. www.google.com/alerts www.technorati.com http://alerts.yahoo.com
  29. 29. Looking out: Accidental vs. Official
  30. 30. Who are your rock stars? Intel ‘Rock Star’ commercial with USB guy
  31. 31. Find like-minded passion and talent (Rebekka!) www.flickr.com/photos/rebba
  32. 32. Creative ways to engage brands
  33. 33. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  34. 34. Let’s raise our glasses... • Create the infrastructure • Build Personal Brands • Grow and profit http://blogs.amctv.com/mad-men/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  35. 35. Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul www.flickr.com/photos/jonlewisphotography/3706069312

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