Introduction Transmedia Storytelling & photojournalism | Visa pour l'image, Perpignan | September 2011 by Gerald Holubowicz - o2creation.org

1. transmedia
photojournalism
&
www.o2creation.org - @o2creation

2. “
The event is not what
happens.
The event is that which
can be narrated.
Allen Feldman - Formations of Violence

3. BUT...

4. Photographic narration
is sequential. It brings
us a series of events,
which are supposed to
be connected.
Photography fails to
create an obvious bond
between each of this
events and the big
picture.
We often lose track of
Nick Ut/Assoicated Press the overall context.

5. When you read a
story, you need
to know the
context to learn
more about it.
David Guttenfelder/Associated Press

6. What can transmedia
storytelling add to
your story

7. Context
(universe)

8. Experience
(interaction)

9. Leads to
Cognitive Process
(story+context)x experience= Learning

10. “
For the things we have
to learn before we can
do them, we learn by
doing them.
Aristotle

11. Why using Transmedia
storytelling?
Multiple entry points leads to enriched experience &
better exposure.
Collaborative work creates new bonds between different
kind of public (creators and interactors).
Possibility to tell deeper and richer stories.
Creates new revenue streams for creators
(aka photojournalists).

12. ?
Transmedia
Storytelling
in the U.S

13. 1991
Marsha Kinder
The author of Labyrinth mentions the “commercial
transmedia superstructures” in her book “Playing with
Power in Movies, Television, and Video Games” and
explains the power of Transmedia storytelling in the
advertising business.
src: Transmedia Memoir - Geoffrey Long

14. 1999
Andy &
Larry Wachowski
Release the first episode of “The Matrix”,
a fictionnal film franchise based on
Transmedia Storytelling. (March)

15. 1999
Daniel Myrick
Eduardo Sanchez
Release of “The Blair Witch Project” based upon a
Transmedia narration involving a web plateform &
comics (october).

16. 2003Henry Jenkins
MIT media studies professor publishes in the MIT Technology
Review an article titled “Transmedia Storytelling” in which he
refers to the term Transmedia and defines it as “a process
where integral elements of a fiction get dispersed
systematically across multiple delivery channels”.

17. 2006
Henry Jenkins
Goes further in his study in his book “Convergence
Culture” where he definitively coins the term
“Transmedia” which, to him, “immerses an audience in
a story’s universe through a number of dispersed entry
points, providing a comprehensive and coordinated
experience of a complex story.”

18. 2010
jeff gomez
CEO de Starlight Runner Entertainment, successfully
promotes the TRANSMEDIA PRODUCER credit which
has been officially endorsed in April by the PGA
(Producer Guild of America).

19. Transmedia definition
A Transmedia Narrative project or franchise must consist of
Three (or more) narrative storylines existing within the
same fictional universe.
On any of the following platforms: Film, Television,
Short Film, Broadband, Publishing, Comics, Animation,
Mobile, Special Venues, DVD/Blu-ray/CD-ROM,
Narrative Commercial and Marketing rollouts, and other
technologies that may or may not currently exist.
These narrative extensions are NOT the same as
repurposing material from one platform to be cut or
repurposed to different platforms.
src: Code of Credits - New Media - Producers Guild of America http://bit.ly/crULzO

20. definition Transmedia
A Transmedia Narrative project or franchise must consist of
A strong story, opened, taking place in a rich universe.
The use of one medium over the others as a spine for
the whole experience.
An honest and long term relashionship built with the
audience around a reciprocical engagment.

21. Today Tomorow
Crossmedia / Transmedia
storytelling

22. Once upon a time...
bla bla

23. Crossmedia
bla bla movie
bla bla web
bla bla
bla bla book
bla bla comics
bla bla game

24. Crossmedia
bla bla movie
bla bla web
One story repurposed for
bla bla
bla bla book
multiple platforms.
bla bla comics
bla bla game

25. transmedia storytelling
bla bla comics
bla bla
creator bla bla web bla bla movie bla bla book
bla bla game
UGC
audience

26. transmedia
bla bla comics
One universe, multiple
bla bla
stories dispersed across
creator bla bla web bla bla movie bla bla book
multiple platforms
bla bla game
UGC
audience

27. crossmedia
movie franchise
game
book
Whole is LESS than the sum of its parts. Dissatisfaying conclusion
to consuming all media.
transmedia
src: Jeff Gomez Starlight Runners
movie book transmedia
game
The whole is MORE satisfaying than the sum of the parts!
Euphoria of collecting the pieces.

28. examples
examples

29. La Zone
Guillaume Herbaut &
Bruno Masi

30. La Zone
Guillaume Herbaut &
Bruno Masi
French photographer Guillaume
Herbaut and journalist Bruno Masi
created an interactive documentary
- produced by Agat Films & Cie -
about the aftermath of Chernobyl
disaster in the close area of Prypiat,
Ukraine.
Long before the official release, a blog
was launched to let the authors talk
about the project.

31. La Zone
Guillaume Herbaut &
Bruno Masi
A multimedia exhibition was presented
to the public at “la Gaîté Lyrique” in
Paris.

32. La Zone
Guillaume Herbaut &
Bruno Masi
Later on, a photo book has been
published by “La Gaîté Lyrique” and les
éditions Naïve.

33. marcus bleasdale VII
SEVEN Photographer, Marcus Bleasdale worked on the civil war raging in
Democratic Republic of the Congo.
His work, which has been exhibited, extended as a multimedia piece
and a translated into comic strips in the BJP, is the closest example of
Transmedia storytelling

34. marcus bleasdale VII
“
Comic Strips by Paul O’Connell for
the British Photography Journal
O’Connell thought carefully about
how best to approach the work,
opting to ‘remix’ Bleasdale’s images
into completely new scenes rather
than simply redraw them.
Katie Louise Dixon

35. marcus bleasdale VII
An exhibit has been programmed in Zurich, Switzeland.
A book has been published using the photographs he did for “The
Human Rights Watch” .

36. marcus bleasdale VII
The NY based studio MEDIASTORM,
produced a multimedia piece in which
the story is extensively completed by
interviews and videos recorded by
Bleasdale in RDC.
The whole gives a deeper sense of the
context of Bleasdale’s work.

37. inside disaster TVO
“Inside Disaster” follows the efforts of the Red Cross in Haïti to rebuild
the country and help people. An ARG, an educational website and a
documentary scheduled to be aired in 2011 on TVO (Canada) are part of
this Transmedia experiment.

38. inside disaster TVO
immersion, comprehension, interaction
The ARG part (Alternate Reality Game) brings the
audience in the middle of a destroyed Haiti and let
him the choice to play the role either of a journalist,
or a humanitarian or of an inhabitant.
> You can walk around the city
> Interact with the environment
> Make your own choices leading to alternate
endings

39. inside disaster TVO
education, information, extension
The website provides more informations about the role played by humanitarians,
journlalists and the living conditions of Haitian people. It also gives an insight of the
documentary, how the crew managed to film in haiti and what were the issues meet by
them.

40. inside disaster TVO
information, narration
The documentary is scheduled for broadcast
at the beginning of 2011, and will follows three
characters
> A Journalist
> A Humanitarian
> and an Haitian
To report the reconstruction efforts in Haiti made by
international NGOs and specially the Red Cross.
insidedisaster.com

41. collapsus vpro -submarine
Collapsus.com is a Transmedia experience inspired from a Dutch
documentary about the energy crisis that the Occident should face in
the coming decades.

42. collapsus vpro -submarine
explanation, information
Dutch TV station VPRO addressed the problem of
energy crisis through a traditional documentary.
But problem:
> The audience of the documentary is small.
> The target audience is around 55 years and +
> There’s a single broadcast channel, which means
one chance to watch the documentary.

43. collapsus vpro -submarine
comprehension, extension,
A Youtube channel
was created to
support & complete > to give better and
the documentary. deeper explainations
about the subject.
It Allows:
> to reach a younger
audience.
> to add entry points
to the story.

44. collapsus vpro -submarine
immersion, interaction
Produced by Tommy Pallotta, Collapsus.com is the
result of a close collaboration between VPRO & Submarine Channel.
The website is an hybrid between video, ARG and news.
Three different parts:
> the Left part is dedicated to the documentary.
> the Middle part is the Anim part.
> the Right part is left to the fakes “TV news”
(but based on real datas)

45. collapsus vpro -submarine
collapsus.com

46. transmedia activism
use transmedia storytelling to raise awareness on social & public
interest projects.
Example: "Coalition on homelessness of san francisco"

47. transmedia activism
use transmedia storytelling to raise awareness on social & public
interest projects.
Example: "Coalition on
homelessness of
san francisco"
Usage is similar to “Inside Disaster”
a platform dedicated to fiction
is used to hook the audience and return
it to the factual platform.

48. transmedia activism
use transmedia storytelling to raise awareness on social & public
interest projects.
Example: "Coalition on
homelessness of
san francisco"
The organization of the narrative uses a
layer system where each
matches a certain type of content or a
piece of the story and where interactivity
and monetization can be integrated.

49. transmedia activism
use transmedia storytelling to raise awareness on social & public
interest projects.
Example: "Coalition on
homelessness of
san francisco"
Narration is extended in the real world
using augmented reality
which allows more interactivity.

50. www.o2creation.org
@o2creation