How to Pitch Cross Platform (The Project Factory)

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How to pitch cross platform projects and what materials you need. Presented by Kirsty Hunter, UK MD of The Project Factory at the Documentary Campus in Sheffield in June 2011.

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How to Pitch Cross Platform (The Project Factory)

  1. 1. How to PitchCross Platform
  2. 2. How to PitchMulti Platform
  3. 3. How to Pitch Multimedia
  4. 4. How to Pitch Transmedia
  5. 5. How to PitchNot just the TV
  6. 6. Introduction Kirsty Hunter •  Managing Director (UK): The Project Factory •  Formerly Head of Interactive at Lion Television •  Emmy, RTS, History Maker, Learning on Screen, IVCA Award winner; BAFTA, BIMA nominated •  Past Factual Credits include: Britain from Above (BBC), History Detectives (PBS), Horrible Histories (CBBC), The Hajj (C4), Guns, Germs & Steel (Nat Geo) •  Mentor at Documentary Campus, AIDC, Banff NextMedia, AFI s Digital Content Lab •  Teach Multiplatform Production at Indie Training Fund
  7. 7. TV Movie
  8. 8. Book TV Movie DVD Merchandise
  9. 9. Game App Website Book TV Movie DVD Merchandise YouTube Twitter feed Facebook Group Channel
  10. 10. Virtual World Podcasts Map Game App Website Book TV Movie DVD Merchandise YouTube Twitter feed Facebook Group Channel SMS MMS
  11. 11. Virtual World Podcasts Map Poetry Game App Website Play Lecture Book TV Movie DVD Merchandise YouTube Twitter feed Facebook Group Radio Channel SMS MMS Campaign Music Tour Partwork Exhibition Magazine Event Phone line Competition Video Infographic Interactive Billboard
  12. 12. How to Write a Treatment•  Do Your Research•  The BIG Idea•  NABC •  Need •  Audience •  Benefit •  Competition•  Keep it Short, you can always answer questions in person•  Be able to explain in 1 sentence•  Integrate into main treatment•  Keep audience at centre of experience
  13. 13. How to Develop Materials•  Figure out what you need•  Pictures tell 1,000 words•  Play to your strengths•  Materials could be: •  Moodboard •  Wireframes •  Mockups •  Site Map •  StoryBoards •  User Journey •  Platform Map •  Social Network presence •  Taster Video •  Prototype/Proof of Concept
  14. 14. How to Moodboard•  Collect pictures, sites, fonts, ideas that relate to your project•  Work with designer to clarify ideas•  Select a range to appear on your mood board•  Assemble in PhotoShop or as a presentation in Powerpoint or Keynote
  15. 15. How to Wireframe•  Create on paper first•  Use Powerpoint or Keynote to create•  Easy to use libraries such as Keynotopia, Keynote Kungfu•  Or work with designer, user experience expert who will create for you
  16. 16. List 1 List 2Item 1 Item 1 CaptchaItem 2 Item 2Item 3 Item 3 Username:Item 4 Item 4 Password: *************Item 5 Item 5 Strong Select a color Hex:
  17. 17. Menu Item Menu Item Menu Item Menu Item Menu Item Sub-Menu Item Sub-Menu Item Sub-Menu Item Sub-Menu Item Sub-Menu Item Sub-Menu Item Sub-Menu Item Sub-Menu ItemMenu Item Sub-Menu ItemMenu Item Sub-Menu ItemMenu Item Sub-Menu Item Sub-Menu ItemMenu Item Sub-Menu Item Sub-Menu ItemMenu Item Sub-Menu Item Sub-Menu Item
  18. 18. Done 1 2 3 4 6 Error ? Questions Label Label Label Label ! Warning Large button label Action 1 Action 2 Large button message1 1 Annotation text goes here" Critical annotation text goes here" and can also flow into a second line and can also flow into a second line tooltip
  19. 19. Square Banner 250x250 120x240 Sky Wide Sky 120x600 160x600 ButtonSquare Button 120x90 120x60Button125x125 Half Banner 234x60 Banner 468x60 LeaderBoard 728x90
  20. 20. How to Mock up•  Create on paper first ie. decide on elements needed on page•  Use Photoshop or if more basic Keynote or Powerpoint Text•  Work with designer or can crowdsource design through crowdSpring, 99Designs etc•  Explains concept more powerfully than words
  21. 21. How to Site Map•  Decide on the pages in your website/app•  Start on paper•  Decide on main navigation•  Arrange into site sections•  Account for all pages including Search results etc
  22. 22. How to User Journey•  Think about how your audience will experience your content•  Chart a typical user s journey through the content•  Show different entry points•  Be ready to talk about your exit strategy•  Can be charted or done with images such as photos
  23. 23. How to Platform Map•  Similar to User Journey but this maps your platforms•  Brand is always at centre•  Platforms as satellites around brand•  Can show how they correlate
  24. 24. How to Social Networks•  Establish a presence for your series•  If have large following tailor multiplatform so they can get involved•  Highlight number of followers in pitch
  25. 25. How to Taster Video•  Snappy•  Tells a story•  Covers all platforms•  Posted on Vimeo, YouTube etc•  Use multiplatform assets like mockups, user journey etc
  26. 26. How to Prototype•  Rarely necessary at pitch stage, more likely after some paid development•  Usually allows you to create cutdown app, demonstrate some code works•  Work with specialists such as developers or app builders•  If it is an app can load onto 3rd party s mobile using application such as TestFlight
  27. 27. How to Pitch in Public•  Tell a story•  Focus on the what and why and not too much on the how•  Dazzle with taster tape, mocks etc•  Avoid demo unless you have tech to project it•  Be purposefully broad, you never know who is listening•  If appropriate involve the audience•  Leave them wanting more!•  PRACTICE!
  28. 28. How to Pitch 1 on 1•  Research their interests and objectives first•  Ascertain how much time you have•  Bring all the tech you need•  Sell in a BIG idea and then reinforce proposition with supporting evidence and assurances you can deliver•  Show off visual assets such as trailer, mocks, user journey•  Demo something ie. similar App, website, technology•  Be flexible and responsive
  29. 29. Questions Answers Kirsty Hunter Managing Director (UK) , The Project Factory Email: kirsty@theprojectfactory.com Web: www.theprojectfactory.com Twitter: Kirsty_Hunter

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