This document provides information about the proposed American crime drama web series "tráfico". It will tell the story of human trafficking within the United States through the lives of those impacted. It will be produced in both English and Spanish with English subtitles. The 45-minute episodes will be distributed online with the goal of raising awareness about human trafficking while entertaining audiences. Festivals and online platforms like Crackle and YouTube will be targeted for distribution.

1. 1

2. h"p://trafico2014.firs3ramefilms.net
2014,
UNITED
STATES,
AMERICAN
CRIME
DRAMA,
EPISODES
LENGTH
45
MINS.
HD
1.85:1
IN
SPANISH,
W/ENGLISH
SUBTITLES
&
Jersey
Fresh
Film
Production
A
Distribution
Plan
By
Siddharth
Moturi
Laurrice
Monnae
Joseph
A.
Eulo
ProducDon
Team:
Creator/Director/ExecuNve
Producer:
Joseph
Eulo
Producer(s):
Aisha
Casey,
Michael
Fels
Director
of
Photography:
Jon
Mendez
SFx/HMU:
Dylan
Stahl,
Rebecca
Sorokac
Writer(s):
Joseph
Eulo,
Elsa
Bermudez,
Nicholas
Iorio,
Micael
Fels,
Brian-­‐-­‐-­‐Paul
Mendoza,
Aisha
Casey
2

3. 3

4. 4
Tagline
Every
body
has
a
price
Logline
tráfico
is
an
American
crime
drama
about
the
dark
invisible
side
of
human
trafficking
within
the
United
States.
Set
in
a
world
where
no
one
is
who
they
seem
and
every
body
has
a
price.

5. 5
Synopsis
tráfico
is
an
character
driven
dramaNc
narraNve
about
the
dark
and
invisible
side
of
human
trafficking
within
the
United
States
of
America.
The
story
is
set
in
a
small
central
Jersey
town,
just
twenty-­‐-­‐-­‐miles
from
New
York
City,
in
the
heart
of
one
of
the
busiest
transportaNon
corridors
in
the
world.
tráfico
is
told
through
the
lives
of
the
women
and
children
who
are
bought,
sold,
and
forced
to
serve
in
the
sex
trade,
the
pimps,
johns,
and
criminals
responsible,
and
those
dedicated
to
the
trades
end
game.
The
characters’
lives
interweave,
their
worlds
collide,
and
ulNmately
crash
into
each
other
exposing
the
darker
side
of
human
nature.

6. What
makes
tráfico
different
from
other
movies
and
series?
tráfico
is
an
American
acNon
crime
drama.
It
stands
out
from
other
web
series
because
unlike
other
series
on
the
Internet
this
deals
with
a
serious
social
issue:
human
trafficking.
▪ It
is
a
social
realist
film,
because
of
how
it
deals
with
a
real
life
situaNon,
which
obviously
needs
to
be
addressed.
▪ This
series
is
inspired
from
real
life
events
and
newspaper
arNcles.
This
gives
the
series
more
credibility
compared
to
other
shows.
▪ It
subscribes
to
an
indie
filmmaking
model
but
adds
a
griby
realism
that
creates
new
and
original
content
for
audiences.
▪ The
realist,
documentary-­‐-­‐-­‐like
style,
which
might
normally
dominate
social
conscience
films
that
try
to
elicit
sympathy
and
acNvity
from
the
audience,
is
well
balanced
by
moments
of
more
innovaNve
and
stylized
cinematography.
6

7. Target
Audiences
1st
Tier
Target
Audience
• Men
and
Women
18-­‐-­‐-­‐54
years
old.
• Fans
of
American
crime
dramas
like
AMC’s
TV
series
Breaking
Bad,
and
HBO’s
The
• Fans
of
Films
like
Christopher
Nolan’s
American
neo-­‐-­‐-­‐noir
mystery-­‐-­‐-­‐psychological
thriller
(2000),
and
Guy
Ritchie’s
BriNsh
dark
comedy-­‐-­‐-­‐crime
film
Snatch
(2000).
Wire.
film
Memento
2nd
Tier
Target
Audience
• OccupaDon:
Human
Rights
AcNvist,
College
Students,
Social
Workers,
Public
Policy
Makers
• Interest:
Human
Trafficking,
Crimes
against
humanity,
Social
Issues
7

8. 3rd
Tier
Target
Audience
• LocaDon:
U.S.
CiNes
with
high
rates
of
human
trafficking
cases.
8

9. Production/Distribution
Timeline
9

10. Festivals
&
Markets
1st
Tier
Films
FesDvals
• The
Webby
Awards
• New
York
Television
FesNval
• Streamy
Awards
2nd
Tier
Film
FesDvals
• Human
Rights
Watch
Film
FesNval
• Syracuse
University
Human
Rights
Film
FesNval
3rd
Tier
Film
FesDvals
• The
New
Media
Film
FesNval
• The
Independent
Television
and
Film
FesNval
• The
Independent
Filmmaker
Project
(IFP)
10

11. DISTRUBUTORS
1st
Tier
Distributors
• Warner
Bros
Digital
Distributor:
• RelaNvity
Media
• Yahoo!
2nd
Tier
Distributors
• CRACKLE
TV
(Sony):
• CINEDIGM:
3rd
Tier
Distributors
• BLIP
TV
• VIMEO
• YOUTUBE
11

12. Crackle
made
a
push
for
more
legiNmacy
when
it
signed
a
deal
with
NBC
12

13. Marketing
▪ Behind
the
Scenes
of
the
Making
of
tráfico
with
interviews
with
cast
and
crew.
▪ 10,
15,
and
30-­‐-­‐-­‐second
character
vignebes
to
share
via
social
media.
▪ Parallel
story
lines,
that
inform
the
overall
story,
via
other
social
media
plagorms:
Twiber,
instagram,
vine,
YouTube,
etc.
▪ 1
to
2
minute
character
monologues
distributed
exclusively
through
the
mobile
app.
▪ Animated
Gif
of
character
moments
in
future
episodes
as
teasers.
▪ Character
Photos.
13

14. 14

15. Outreach
▪ Series
of
Live
performances
called
“The
tráfico
monologues.”
The
purpose
is
to
create
awareness
about
human
trafficking
within
the
United
States
and
promote
the
tráfico
the
series.
▪ 6
to
12
PSA
videos
that
demonstrated
the
signs
and
symptoms
of
a
vicNm
of
human
trafficking.
▪ An
Mobile
iOS
and
Android
App
that
will
engage
the
user
in
a
discussion
about
the
topics,
characters,
and
themes
within
an
episode.
!
!
Human
Trafficking
Awareness
Workshops/Training
for
the
A
book/graphic
novel
that
teaches
young
kids
about
human
trafficking.
Public.
15

16. Engagement
Mobile
ApplicaNons
to
distribute
episodes,
provide
exclusive
content.,
and
allow
open
dialog
about
episode
characters,
themes,
and
topics.
16

17. Audience
Development
1) Build
a
social
website
(hbp://trafico.firsgramefilms.net
)
2) Organic
search
markeDng:
Tap
into
the
power
of
keywords
by
incorporaNng
them
into
your
social
media,
video
markeNng
and
publicity
strategies.
SEO
is
a
process.
3) Social
Media
MarkeDng:
doing
“something”
small
every
day
is
far
beber
than
doing
a
lot
of
something
one
day
and
then
nothing
the
next.
4) Publicity
and
PromoDons:
CreaNng
“buzz”
is
important
for
building
awareness
and
anNcipaNon
for
your
work.
Buzz
can
be
defined
as
anything,
which
makes
people
talk
about
your
project.
5) Community
Development:
A
following
is
an
audience
that
interacts
with
you.
A
community
is
audience
that
interacts
with
each
other.
6) AdverDsing:
The
rise
of
social
networks
has
opened-­‐-­‐-­‐up
a
number
of
low-­‐-­‐-­‐cost
adverNsing
opNons.
17

18. 18

19. Social
Media
tráfico
website.
Parallax,
Mobile
Ready
&
Responsive
hbp://trafico.firsgramefilms.net
Facebook
–
Over
1,900
Likes
and
growing
daily
hbp://www.facebook.com/trafico.webseries
19

20. IMDb
–
tráfico
has
a
MOVIEmeter
rank
of
37,843
hbp://www.imdb.com/Ntle/b3532276/
20

21. IndieGoGo
https://www.indiegogo.com/projects/745418/
21

22. Press
tráfico
was
selected
as
project
of
the
day
on
Indiewire,
and
nomintated
of
Project
of
the
week.
22