Successfully reported this slideshow.
Genre in the (post)  Modern World      Team Energy
How has Genre has developed      Genre was created by Plato and Aristotle, where they divided literature into three sectio...
Genre Hybridity  Genre hybridity is writing that blends elements from two  or more literary genres in an experimental form...
What is reality TV..Wiki- Reality television is a television programmingthat presents purportedly unscripted melodramatico...
Types of Reality TVInfotainment ShowDucosoapLifestyle ProgrammeSocial ExperimentReality Talent ShowReality Game Show
Difference between Reality TV and            WebcamsIt is hard to say if the popularity of webcams and thesudden increase ...
“Reality television” is not a form of new entertainment, it has existed since theadvent of the medium. Even game shows, do...
Webcams may be less controlled than "reality" television but the production value ofthe medium does not effect the psychol...
Editing techniquesEditors have the interesting task of turning 24-hour footage for instance, into 1 hour of highlights whe...
Poe’s law by Nathan Poe“ Without a winking smiley or other blatant display of humor, it is utterlyimpossible to parody a C...
What is the role of the Audience and             interaction  LOTS OF REALITY TV WORKS WITH INTERACTIVE ELEMENTS: THE AUDI...
Audience theoryRelated to a number of academic theories about how products are consumedby the audience and how active or i...
Audience theory    Is related to a number of academic theories about how products are consumed by the audience and how act...
x Factor                              XFACTOR: The audience can                              vote, therefore we become the...
Example of how an audience is            perceivedCASTAWAY (LION/BBC 2000) WOULD BE A GREATEXAMPLE OF THIS SITUATION, SIMU...
ConclusionAlthough mass media has progressed from where itstarted I believe there is still space for the massmedia world t...
Any Questions?
Upcoming SlideShare
Loading in …5
×

Team energy presentation

440 views

Published on

  • Be the first to comment

  • Be the first to like this

Team energy presentation

  1. 1. Genre in the (post) Modern World Team Energy
  2. 2. How has Genre has developed Genre was created by Plato and Aristotle, where they divided literature into three sections; prose, poetry and drama. However in a contemporary society there’s literary hundreds of genres and that is a good way to show the development of genre.hulk vs loki This clip is good example to show how genre has developed in superhero movies, where marvel has broke the conventions of a superhero movies and has now added an element of comedy to give a variety to their audience. The idea of the hulk being a comic character in any shape or form would have been considered very different to his traditional image. Genre has progressed a great deal throughout the years. It has moved from a stage where genre was very black and white, where a film or any text only contained one genre but genre has development so much that now there’s the existence of sub-genres and hybrids. Genre was created to allow us to identify different text based on certain conventions. specific genres comes with different conventions which we can associate this different text with, for example a zombie movie the audience would expect blood, death and with a tone of seriousness etc. maybe something like this: http://www.youtube.com/watch?v=dQ4xGaLzpvI With this development we are now able to see films and text with more than one genre and zombie movies don’t have to follow their conventions and we get films like this: http://www.youtube.com/watch?v=yfDUv3ZjH2k As you can see with Shaun of the dead, zombie movies can carry more than one genres.
  3. 3. Genre Hybridity Genre hybridity is writing that blends elements from two or more literary genres in an experimental format. This allows creative flexibility and also allows for an wider audience target. These have been thoroughly used in reality tv as the boundaries between factuality and fiction have been blurred. This has evolved over the years and has become more apparent in films nowadays. With the example of the movie Dark Shadows; here is a clip…https://www.youtube.com/watch?v=ePV8WGngJRQ This shows that genres are no longer distinctively categorized as this trailer is hybrid of horror and comedy .
  4. 4. What is reality TV..Wiki- Reality television is a television programmingthat presents purportedly unscripted melodramaticor "humorous" situations, documents actual eventsAnnette Hill- A catch all category that includes a widerange of television programs about real people.Programming that is unscripted and follows actual“real life” events as they unfold usually involvingmembers of the public or groups of celebrities
  5. 5. Types of Reality TVInfotainment ShowDucosoapLifestyle ProgrammeSocial ExperimentReality Talent ShowReality Game Show
  6. 6. Difference between Reality TV and WebcamsIt is hard to say if the popularity of webcams and thesudden increase in so-called "reality television"programs are related events. Both are forms ofentertainment which rely heavily on the voyeuristictendencies inherent in human nature, but there aregreat differences between "reality television" and awebcam.
  7. 7. “Reality television” is not a form of new entertainment, it has existed since theadvent of the medium. Even game shows, documentaries, and newscasts couldarguably fit into this poorly defined category. reality television, which is highlydependent on behind-the-scenes control of the content of the show. More tothe point, it is vital to the illusion of "reality" in these programs that theproduction stay behind-the-scenes. Most, if not all, modern "reality television"shows do not merely report on reality, they create a "reality" which they thenedit. There is nothing improvisational about reality television. The attraction toreality television lies not in its ability to reflect accurately the world we livein, but its ability to make celebrities out of everyday people.As with any trend online, communities arose to accommodate the followers ofthe new meme. And, much like blogs and webjournals, there is littledifferentiation between the producers and the audiences of webcam content.People who watch webcams as fans have access to the knowledge of how tocreate a webcam themselves, and often do.
  8. 8. Webcams may be less controlled than "reality" television but the production value ofthe medium does not effect the psychology. People have webcams to makethemselves feel important. The image displayed and viewed by the public need notbe graphic in form. Blogs and webjournals, too, give individuals a sense ofimportance because others are paying attention to what they write.This does not explain why people watch webcams. Watching a person on a webcamin order to imagine ones self on a webcam does not make sense. Forone, campeople rarely acquire a large public following, power, prestige, or riches.No famous actress has ever started her career as a well known camgirl. This is notthe case with the "stars" of reality television programs. Often the cast member has achance to not only win any prizes offered as part of the show, but to use hisappearance on the show to acquire further fame after the show has ended.http://uir.unisa.ac.za/bitstream/handle/10500/1597/02dissertation.pdf?sequence=2http://pandora.simons-rock.edu/~pprimate/writing/thesis/uploading.htmlhttp://www.surveillance-and-society.org/articles2(2)/webcams.pdf
  9. 9. Editing techniquesEditors have the interesting task of turning 24-hour footage for instance, into 1 hour of highlights where theycan create conflicts and resolutions as desired by producers.The manipulation of footage in such manner is purposed to compress hours of raw footage that is mostlyboring with nothing particularly interesting into the most interesting 1hour show. They can tell any storythey like from those hours by simply putting different pieces of footage from different times together.This of course, is done according to what the producers want to show/portray therefore to get the wantedreaction back form the audience.Robb Roetman is supervising editor for Reveille Studios, which produces Shear Genius “Reality shows can shoot anywhere from 40 hours of footage to 200 hours depending on the show. After Ifigure out which location, scene or event to search through, I can have anywhere from one to six hours offootage to go through to find that elusive golden moment. When I watch footage I try to look for a momentthat makes me react or entertains me — makes me laugh, cry, sit on the edge of my seat, or teaches mesomething. When I find that moment I build a scene around it.”Sometimes an interview describes something that you don’t have footage to support. “If that’s the case I endup creating a moment that supports the interview,” Roetman says. “Head turns are great for this.”The biggest rule for Roetman is that the end product has to move the viewer and the story forward. “Itcannot be simply a montage or a series of shots depicting people going through a process like driving frompoint A to B.”
  10. 10. Poe’s law by Nathan Poe“ Without a winking smiley or other blatant display of humor, it is utterlyimpossible to parody a Creationist in such a way that someone wont mistake itfor the genuine article.”The idea of Poe’s law is that real events and parodies are so extremenow, that one can be mistaken for the other.This makes it hard for the audience distinguish one from the other thereforeaccepting reality TV as “real” when is it most likely not. In my opinion, this does not give the audience the much control they claimto give them since they are basing their judgment on what is carefullyselected and manipulated and isn’t necessarily true (i.e. big brother)BBC 4 Charlie Brookerhttp://www.youtube.com/watch?v=BBwepkVurCI
  11. 11. What is the role of the Audience and interaction LOTS OF REALITY TV WORKS WITH INTERACTIVE ELEMENTS: THE AUDIENCE IS PERCEIVED TO BE IN CONTROL. CAN YOU CRITIQUE THIS?
  12. 12. Audience theoryRelated to a number of academic theories about how products are consumedby the audience and how active or interactive the consumption is. Consumers/Audiences Passive consumers: the audience accept what the text contains. Active consumers: the audience is able to read and interpret media texts for themselves. Passive consumers: the audience accept what the text contains. Active consumers: the audience is able to read and interpret media texts for themselves
  13. 13. Audience theory Is related to a number of academic theories about how products are consumed by the audience and how active or interactive the consumption is. Consumers/Audiences Passive consumers: the audience accept what the text contains. Active consumers: the audience is able to read and interpret media texts for themselves. HYPODERMIC NEEDLE MODELThe theory is based on the idea that the audience are passive consumers. This mean that theyconsume media products without question, accepting the dominant ideology. The producer encodes a product with an intended message and that message is then directlyreceived and fully accepted by the consumer.
  14. 14. x Factor XFACTOR: The audience can vote, therefore we become the text producers. We believe that we are in control of who wins.Image- XFACTOr: Beth Hardy, 30th September 2012 19:00. Mirror (Online) Availableat:http://www.mirror.co.uk/tv/tv-news/the-final-12-x-factor-acts-1352296. Accessed:November 7th, Wednesday 2012
  15. 15. Example of how an audience is perceivedCASTAWAY (LION/BBC 2000) WOULD BE A GREATEXAMPLE OF THIS SITUATION, SIMULATED FOR THEAUDIENCES’ ENTERTAINMENT. IT SAW STRUGGLESBETWEENONE CONTESTANT, RON, AND THEOTHERS…HE SUCCESSFULLY CLAIMED THAT THEY HADHIM-HE THREW A CHAIR AT THE WALL AND ON TV THISWAS CONSTRUCTED AS THROWING IT AT A PERSON.WICKHAM P. (2007) UNDERSTANDING TELEVISION TEXT(PAPERBACK), LONDON, THE BRITISH FILM INSTITUTE
  16. 16. ConclusionAlthough mass media has progressed from where itstarted I believe there is still space for the massmedia world to evolve. Technology is being createdevery day and it is just a matter of time before thenew generation of media is created, technology weuse now becomes a thing of the past and productioncompanies find a new way to entertain us with newprograms.
  17. 17. Any Questions?

×