Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis

10th Annual International Film Students Meeting,[object Object],EncuentroInternacionalEstudiantes de Cine,[object Object],59th San Sebastian Film Festival 2011 ,[object Object],Tabakalera International Contemporary Culture Centre ,[object Object],Twitter @eiecine #eiecine11 with @TransmediaReady,[object Object]

10th annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine,[object Object],San Sebastian Film Festival 2011 ,[object Object],Find us on Twitter @eiecine #eiecine11,[object Object],a Masterclass transformed into a brainstorm + workshop in 3 phases,[object Object],1.Transmedia introduction + Q&A ,[object Object],2. The 7 Transmedia Families (#7TF tool),[object Object], why-how-what ,[object Object], 2-3pm Lunch break - Groups set up ,[object Object],3. 3-5pm Think & Do Tank,[object Object], 'San Sebastian European Capital of Culture 2016',[object Object],4. Annexes,[object Object],www.slideshare.net/KHwork ,[object Object],@TransmediaReady,[object Object]

transmedia storytelling is not linear content or social media (only) ...,[object Object],Video from Starlight Runner Entertainment,[object Object]

7th ART form... ,[object Object],Ars, artis (latin) ,[object Object],A technical knowledge, ability to create a form, a human activity that is arranging several forms together addressing the human senses, emotion and intellect.,[object Object],This concept of 'Artis' varies upon geographic and historical elements,[object Object],For ethnologist Marcel MAUSS the object of ART is defined according to the its recognition by a group.,[object Object],Practises, creation, content, can be classified differently according to the creators, the cultures and institutions.,[object Object],Salvatore DALI "Le Bâteau" The Boat 1934-1935,[object Object]

Beyond the 4th Wall and the 3 Units,[object Object],[object Object]

The 4th wallthroughwhichwesee the action in the world of the play(Denis Diderot 18th centuryTheatricalRealism) ,[object Object],[object Object]

17th centuryclassicaltheater UNITS make the story and action more credible:

TIME UNIT (24 hoursrule for classiclaplays)

ACTION UNIT (main action/secondary intrigues)

Whatis a performative element in the 21th century?

Break again... (transcend the story, beyond the story, hacking the story)@TransmediaReady,[object Object]

-> New territories of exploration//creation,[object Object],-> New,[object Object],-> is,[object Object],-> not,[object Object],-> New,[object Object],Georges Mélièsearly narrative film ,[object Object],A Trip to the Moon 1902,[object Object],@TransmediaReady,[object Object]

From Multi to Trans,[object Object],where do you Cross(media)? ,[object Object],@TransmediaReady,[object Object]

If transmedia is the art of telling stories across multiple platforms,[object Object],... on any kind of medium//media,[object Object],... any kind of 'MEDIA-FORM'?,[object Object],... more channels of communication,[object Object],cf. 'The Medium is the Message' ,[object Object],Marshall McLuhan 1911-1980 Communication theorist,[object Object],@TransmediaReady,[object Object]

Disciplines Convergence // Culture

Traditions -> forms and content

Need for story-feeling (story-filling)

Pluridisciplinarity // Expertises

Audience and professionals needs-> New,[object Object],-> is,[object Object],-> not,[object Object],-> New,[object Object],@TransmediaReady,[object Object]

Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis

PLAY-GROUND TAGS,[object Object],#transmedia ready (adjective),[object Object],Clue#1: Concept,[object Object],Clue#2: Transient Groups,[object Object],Clue#3: Maieutics ,[object Object],Rhizomic ,[object Object],Pluridisciplinarity ,[object Object],Global world & cooperation,[object Object],#Futuremedia #21century,[object Object],@KHenthuZiasm,[object Object]

BACK-GROUND TAGS,[object Object],'Cinema-film-making-production',[object Object],Film-PR-press-programming-festivals,[object Object],Film-Tvsales&marketing-pitching-networks,[object Object],Politics-crossmedia-elearning-institutions,[object Object],Individual digital revolution ,[object Object],Arts-Culture-Society (curator:D),[object Object],@KHenthuZiasm,[object Object]

10ème semaine de la langue française et de la francophonie ,[object Object],2005 // French Ministry of Communication and Culture ,[object Object]

transmedianext.com,[object Object]

a - void of understanding,[object Object]

18 Décembre 2010 – Transmedia Storm,[object Object],Mai 2011 TransmediaCamp Marseille,[object Object],@KHenthuZiasm,[object Object]

POLL: Are you more Transmedia STORYTELLING or Transmedia EXPERIENCE?,[object Object]

Media audiences, more social, more networking, more game, more portals...,[object Object]

Robert Pratten @zenfilmswww.transmediastoryteller.com,[object Object]

@StephenDinehart @narrware ,[object Object]

NO definitedefinition,[object Object], ,[object Object],Jeff Gomez,[object Object],'The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms',[object Object], Multi-Dimensional Storytelling,[object Object],...Breakthrough strategy for studios, television networks, ad agencies, video game publishers are using to attract bigger—and more loyal—audiences. Savvy companies and producers, including the creators of Lost, Heroes, and Halo, are incubating concepts that captivate and interact with audiences across media. They do this by providing intriguing new details and introducing new characters in each medium, so that by following a single narrative from TV to web to game consoles to theatrical films, viewers enjoy a richer experience. 2009 ,[object Object]

,[object Object],Henry Jenkins,[object Object], ,[object Object],A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. ,[object Object],...In the ideal form of transmedia storytelling, each medium does what it does best...,[object Object],... storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world.,[object Object],Alison Norrington ,[object Object],Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each one excelling at what it does best,[object Object],... the complex approach to telling a story over multiple platforms (both on and offline)... There are a host of elements to consider that reach far beyond traditional, linear storytelling. ,[object Object],@TransmediaReady,[object Object]

The new paradigme everyone is talking about...,[object Object],TWITTER@simon_staffans Unfortunately: "in no case does copyright extend to an idea, procedure, process, system, method, concept, principle or discovery" #mpbs2011,[object Object]

The shifting media landscape,[object Object],'It is a generally accepted principle that collaboration and cooperation are critical elements when taking a transmedia approach to content creation and IP development.No project, from net-native independent drama to four-quadrant blockbuster, can reach its full potential if ego, close-mindedness, and miscommunication are allowed to undermine the creative and distribution processes.'@SimonPulman,[object Object]

Transcending media,[object Object],Storyline is the key for nonlinear narrative,[object Object],Watchmen comic book – graphic novel,[object Object], The game 'The End is Nigh' serves as a prequel to the movie 'Watchmen',[object Object], The Characters in the movie reflect on events that you get to play in this video game,[object Object], Story wise the movie and game are enhancing or complementing each other,[object Object], -> The whole should be bigger than the sum of its parts,[object Object],Thanks to Dominic de Haas @Dominic1978,[object Object]

Eachindividual segment isrelated to the whole IP,[object Object],It's not just adaptation, franchise or licenseproducts...,[object Object],You'redead !,[object Object],No, I'm not dead, becauseI'mtransmediaready!,[object Object],+UGC,[object Object],@TransmediaReady,[object Object]

CONTEXT,[object Object],CONCEPT,[object Object],CONTENT 1,[object Object],CONTENT 2,[object Object],CONTENT 3,[object Object],Etc.,[object Object],CREATIVITY,[object Object]

ALL PLATFORMS,[object Object],AL.L MEDIA,[object Object],TRANSMEDIA STORYTELLING,[object Object],AD-HOC ,[object Object],BIZ MODEL,[object Object],COMMUNITY BUILDING AND MANAGEMENT,[object Object],didyousay all MEDIAFORM,[object Object],?,[object Object],+GAMIFICATION,[object Object],@TransmediaReady,[object Object]

Get more of the plot ,[object Object],'I believe that storytelling has the power to create positive change in the world. ,[object Object],Audiences today want to be more involved in stories' ,[object Object],Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling,[object Object]

Clic here to add a title ;-),[object Object],www.pottermore.com,[object Object],@TransmediaReady,[object Object]

Everyone is a storyteller... ;-),[object Object],@TransmediaReady,[object Object]

No end at all ;-),[object Object],@TransmediaReady,[object Object]

,[object Object],#NetworkOfNetworks,[object Object],#Transient Groups,[object Object]

Conspiracy for Good,[object Object],(create a genre) ,[object Object],'Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative' 2010EIN Presswiresource NOKIA – Tim Kring,[object Object]

Christmas Food Court Flash Mob, Hallelujah Chorus ,[object Object],28 724 828 views January 1st 2011 (posted Nov.10th),[object Object],31 155 891 views February 14th 2011,[object Object],34 517 949 views 21 Septembre 2011,[object Object], ,[object Object]

Numbers // Value?,[object Object]

@TransmediaReady,[object Object],Social Media Marketing,[object Object],FANS,[object Object],EVENTS,[object Object],CONTESTS,[object Object],GAMES,[object Object],ADS,[object Object],SHARE,[object Object],TAG,[object Object],COLLABORATE,[object Object]

Marketplace,[object Object],Licenses ,[object Object],Foreign rights (international sales),[object Object],Ancillary right exploitation,[object Object],VOD / POD,[object Object],Publishing (ebooks-books-DVD...),[object Object],Games / ARG,[object Object],Wireless - Mobile,[object Object],Connected TV – Interactive TV – Social TV,[object Object],Theater / Events / Live Shows,[object Object],Objects (consumer products),[object Object],UGC / Micropayments ,[object Object],Branded entertainment,[object Object]

1 Content turninto a transmediaproject,[object Object],Tent Pole / Franchise,[object Object],1 Project withseveralcompanies,[object Object],Tent Pole / Franchise,[object Object],Tent Pole / Franchise,[object Object],Tent Pole / Franchise,[object Object],1 Project in a transmedia studio,[object Object],Tent Pole / Franchise,[object Object],Severalnarrators in co-creation,[object Object],= Story Architect(s) / Narrative Design,[object Object],+ Cowriter(s),[object Object],+ Audience participation – UGC,[object Object],+ Game designer(s),[object Object],Transmedia Producer,[object Object],"Universe Steward",[object Object],"Conductor",[object Object], + Community Manager(s),[object Object],Curator/Promoter/PR,[object Object],Marketer(s),[object Object],Inspiration @LanceWeiler @ChristyDena @JeffGomez @RobertPratten,[object Object],@TransmediaReady,[object Object]

Versatility & Interdisciplinarityno order & no definite forms,[object Object],[object Object]

Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis

Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis

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Transmedia Ready Masterclass San Sebastian Film Festival 2011 bis