Transmedia Storytelling - An Introduction


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Slides from a short talk on Transmedia Storytelling at the Hamburg Writers Group ( a meet-up of screenwriters and novelists).

Published in: Spiritual, Business

Transmedia Storytelling - An Introduction

  1. 1. „Transmedia Storytelling“ Impulse for the Hamburg Writers Group-Meeting | December, 2010 Christian RiedelMittwoch, 15. Dezember 2010
  2. 2. New technologies change the way we tell stories. The stories do not change so fast.Mittwoch, 15. Dezember 2010
  3. 3. ve. about life and lo Stories are h"p://, 15. Dezember 2010
  4. 4. eroes. Stories are about h h"p://, 15. Dezember 2010
  5. 5. e very short. St ories can b Twi", 15. Dezember 2010
  6. 6. The ingredience for a good story are still the same. Theme Character Conflict Change EmphathyMittwoch, 15. Dezember 2010
  7. 7. Conspiracy  for  good  by    Tim  Kring h"p://­‐fopc Nevertheless combining media-plattforms to tell a story allows a deeper experience for your audience.Mittwoch, 15. Dezember 2010
  8. 8. d: This is calle LING“ DIA STORYTEL „TRANSME Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe., 15. Dezember 2010
  9. 9. It is th e inte r softw section of Digital Basis 1: Convergence are an s d bra torytelling nding , . Interactive Software Apps/Games/Service Transmedia Storytelling „Classic“ Storytelling Cinema/TV/Written/Theater Branding Advertising/Public Relations Digital Basis 2: Social MediaMittwoch, 15. Dezember 2010
  10. 10. is ransm edia it the r to think T tory beyond In orde look at as on. ary to s eparati necess r of plattform laye The Opera The TV-Spot The The TV Social Media The The Story The Book Multimedia Plattforms Mobile Gaming Website The Theatre The Cinema Experience Experience Layer of Plattform Digitalisation Socialisation Mobilisation Gamification Separation Layer Layer Layer Layer Story created for a Content is released Adds Social Context Makes everyting Everything can become a game. specifc media-plattform from plattform. to Digitalized Content digital mobile Digital Gaming adds: Combines formally Dialogue Co-Creation Virtual and Physical Particpation Alternate Reality separated Space blurring into media plattforms Sharing&Spreading each other Points/Batches Immersive GraphicsMittwoch, 15. Dezember 2010
  11. 11. go ytelling is to med ia Stor eating a p int o Trans towards crThe f irst ste ting a story net from c rea W ORLD. y fictional pla STORY rse: Ever ive s. ars Un n storie Star W illioIt‘s like the an contain a m cMittwoch, 15. Dezember 2010
  12. 12. Storyworld Theme Character Theme Character Story 1 Story 2 to Conflict Empathy Conflict Empathy allo ws you Y WORLD ique stories A STOR iple and u but tell mult ld dif ferently n be to another. that ca late to re Theme Character Theme Character Story 3 Story n Conflict Empathy Conflict EmpathyMittwoch, 15. Dezember 2010
  13. 13. Transmedia Experience ,Language‘ How do I tell a Story within the world? Text Voice Acting Video Game Pictures Architecture How much audience How do new plattforms participation is allowed? make new stories possible? Distribution Technologies & Level of Audience Participation Plattforms Live Consumption Participant al Digit es De vic Low High Linear Branching Co Sandbox Alternate Virtual Narrative tree-like Creating Game Reality World Narrative Game is a Whitch plattforms Experience on smedia cture based suit the story best? A Tran How can stories be connected? Social Plattforms chite s com plex ar ed quadrand lat four reMittwoch, 15. Dezember 2010
  14. 14. So how to approach „Transmedia Storytelling“ as a writer* *or any other creative thinkerMittwoch, 15. Dezember 2010
  15. 15. ig: da Think b ission behin em he world, th ry? What is t single stoMittwoch, 15. Dezember 2010
  16. 16. Explore di online co gital Plattforms, nversatio en How can ns alway gage in I use this s th for Story inking: telling?h"p://, 15. Dezember 2010
  17. 17. Play gam es to und erstand interacti vity.Mittwoch, 15. Dezember 2010
  18. 18. BE First: Be COME A MARKE Second: cause every bran TEER Because d everythin owns a story. g you do marketin online is g.Mittwoch, 15. Dezember 2010
  19. 19. Read thi http:// tiny s great a /autore rticle: ntreff-t ransme dia2Mittwoch, 15. Dezember 2010
  20. 20. And wat http:// ch this gr tinyurl. com/au eat talk: torentr eff-tran s me diah"p://­‐storytelling-­‐geXng-­‐started/Mittwoch, 15. Dezember 2010
  21. 21. Start doing stuff.Mittwoch, 15. Dezember 2010
  22. 22. Thanks Christian Riedel Writer, Creative Consultant [Transmedia Storytelling, Planning and Ideaspotting] @mindcaffeine on twitter creativeglasses.blogspot.comMittwoch, 15. Dezember 2010