Achal Raghavan's case analysis (along with those from other authors) published in Vikalpa (the IIM Ahmedabad journal) in Oct-Dec 2007. Deals with the challenges faced by Infosys in transitioning from low-end system maintenance jobs to high-end consulting / solutions projects. The analysis includes a strategy recommendation. Though published several years back, the analysis is especially relevant now, when the "Infosys 3.0" growth strategy is under increasing scrutiny.
Achal Raghavan's case analysis (along with those from other authors) published in Vikalpa (the IIM Ahmedabad journal) in Oct-Dec 2007. Deals with the challenges faced by Infosys in transitioning from low-end system maintenance jobs to high-end consulting / solutions projects. The analysis includes a strategy recommendation. Though published several years back, the analysis is especially relevant now, when the "Infosys 3.0" growth strategy is under increasing scrutiny.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
The following presentation is based on a case on Apple Inc about how Apple goes about implementing innovation and design thinking at their firm, and how there's a shift with the arrival of Tim Cook. The case was a part of our course called BusinessInnovation in New Environment (BINE)
Crafting Brand Positioning.Philips case study.
This presentation was made during an internship under the guidance of prof.Sameer Mathur from IIM Lucknow.
The media and entertainment industry is growing really fast. From the industry, analysis over the marketing strategies of Disney+ Hotstar.
*For more such presentations, mail me on jindalmuskan341@gmail.com*
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
The following presentation is based on a case on Apple Inc about how Apple goes about implementing innovation and design thinking at their firm, and how there's a shift with the arrival of Tim Cook. The case was a part of our course called BusinessInnovation in New Environment (BINE)
Crafting Brand Positioning.Philips case study.
This presentation was made during an internship under the guidance of prof.Sameer Mathur from IIM Lucknow.
The media and entertainment industry is growing really fast. From the industry, analysis over the marketing strategies of Disney+ Hotstar.
*For more such presentations, mail me on jindalmuskan341@gmail.com*
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Arjan Kramer
Presentation for the Business Circle Event Strategie Forum CRM & Vertrieb 2014
A presentation of the overarching Digital Customer Experience strategy setup for Philips and specific case study on rolling out Marketing Automation with Oracle Eloqua (Oracle Marketing Cloud)
http://www.businesscircle.at/marketing-pr-vertrieb/konferenz/crm-forum
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Project Report on Comparative Study Philips LED With Other Competitive BrandsKapil Shelke
MBA Summer Internship Project Report, project title is Comparative Study Philips LED With Other Competitive Brands. the research was conducted in PE Electronics Ltd. Aurangabad.
How did Philips become the leading consumer electronic compa.docxadampcarr67227
How did Philips become the leading
consumer electronic company in the post-
war era.. and how did these organizational
capabilities become impediments in the
1970s?
1.
In the case “Philips versus Matsushita: The Competitive Battle Continues” by
Christopher Bartlett, Philips was able to become a leading consumer electronic
company in the post-war era primarily due to its autonomous business model.
As the case study stated, many of Philips assets and resources were moved away
from their home country due to the war, even members of top management. The
company already had a decentralized sales organization with independent
marketing companies in various locations around the world. These national
organizations (NOs) created a competitive advantage for Philips because they
allowed Philips to “sense and respond” to local demands and preferences in the
countries they served. Because the NOs were working with their local
demographics and responding to their needs, much of the product development
was influenced by the NOs even though there were fourteen product divisions
(PDs) in Eindhoven, Holland. This allowed Philips to diversify its product
offerings and satisfy the various, local demands of their customers. The NOs
played an important role in Philip’s success during the post-war era, and they
had a lot of power and influence over the direction of the company.
Furthermore, Philips viewed research as an important, vital part of their business
so they kept up to date with new technologies.
The situation changed after the war and many of the advantages that were
advantageous to Philips became impediments in the 1970s. The liberalization of
trade coupled with lower shipping costs during the 1950s and 1960s lessened
the rationale for the independent NOs. Many competing firms, such as
Matsushita, were able to take advantage of the situation and build strong export
businesses, taking market share away from Philips. Philips had a cost
disadvantage because production was not concentrated, and products were
highly differentiated in each country the NOs serviced. However, due to the
history of the NOs power and independence, it proved difficult to “tilt the matrix
towards the PDs” when Philips tried to attempt reorganization. By 1987, Philips
had lost its long-held leadership position in consumer electronics to Matsushita.
There are several things Philips could have done to combat the rising
competition from competitors like Matsushita. First of all, Philips needed to
change its international business strategy. A localization strategy was beneficial
to Philips in the pre-war era due to the trade barriers and high shipping costs.
However, when trade became more liberalized, Philips needed to move from a
localization strategy to a more global standardization strategy. Like Matsushita,
Philips could have done a better job in taking advantage of location economies
to lower costs such as setting up manufacturing in low-cos.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
6. HOW TO DETERMINE POSITIONING?????
» Identifying target market and competition.
» Identifying POP’s and POD’s.
» Creating brand mantra to summerize the essence
of the brand.
6
7. Between 1930 and 1995
Philips was hosting many
campaigns and advertisement
Everything went in different
ways and direction.
THE TIME WHEN PHILIPS WAS HAVING A TOUGH TIME
Between 1970 and 1995
Competition grew more fierce.
Lost his shares.
Closed his all non core
industries.
7
8. FIERCE COMPETITION
THE LEVEL OF COMPETITION ESCALATED QUICKLY
IN BETWEEN THE
JAPANESE COMPANIES
BRANDS LIKE LG ,SAMSUNG, PANASONIC etc.
8
9. A VISION
OF MAKING LIVES
EASIER WITH
TECHNOLOGY
EASY TO USE
DESIGNED AROUNG
COUNSUMERS
HIGHLY ADVANCED
AND FUTURISTC
9
TO JOIN TECHNOLOGY AND HUMAN LIVES BY
INNOVATION
15. FEW COMPETITIVE STRATEGIES
» HIGHLIGHTIG THE PRODUCT SUPERIORITY
» CREATIVE PROMOTION FOR THE TARGET CONSUMERS
» SHOULD UNITE USERS AND PROVIDE SERVICES WITH
PRODUCTS
AND AND ………
15
16. 16NOW
PHILIPS is a diversified health and
well being company, focused on
improving people's lives through
meaningful innovation.
17. CURRRENTLY 17
• PRESENT 100
COUNTRIES
• SUPPORT IN
OVER 35
LANGUAGES
• MANUFACTURE
S ABOUT 50,000
DIFFERENT
PRODUCTS
19. MISSION
19
PHILIPS ‘S ambition is to become a global
leader in Health and well-being.
Philips strive to make the world healthier
and more sustainable through innovation
20. 20
RECAP
THE STORY OF PHILIPS BRAND POSITIONING
AIM AND VSION INNOVATION
COMPETITIVE STRATEGIES FUTURE APPROACH
21. DISCLAMER 21
Created by Sarthak Rahate, VNIT Nagpur during a
marketing internship by Prof Sameer Mathur, IIM Lucknow.
(see www.IIMInternship.com)
Prof. Sameer MathurSarthak Rahate