• Toyota motor corporation’s vehicles
production system is a way of
“making things” referred to as “lean
manufacturing system”
• Toyota production system developed
to improve Quality and Productivity.
• Objectives – making vehicles in
quickest and most efficient way to
deliver it as quick as possible.
2
Origin ofToyota production system
SakichiToyoda
(1867- 1930)
• Automatic loom
KiichiroToyoda
(1894-1952)
• Used chain conveyor
into assembly line
Eiji toyoda(1913)
• Implementation
of jidoka and JIT
3
• Toyota’s objectives of reliability and
innovation
• Quality improvement approaches
• Costumer satisfaction
• Step to be out of crisis and come
back.
4
• Strong brand image
• Global supply chain
• Rapid innovation
capabilities.
• Hierarchical
organizational structure
• Secrecy in organizational
culture
• Effects of product recalls
in recent years
5
• Growing markets in
developing countries
• Rising demand for fuel-
efficient automobiles
• Growing interest in
advanced electronics in
vehicles
• Growing market presence of low-
cost competitors
• Rapid innovation of competitors
• Natural disaster could disrupt JIT
method
6
• Root problem was the faulty vehicles and their
recalls.
• Market leaders in India like Hundai, Suzuki,
Nissan etc are giving very tough competion to
Toyota.
• Due to price rise in fuelsToyota should focus
on eco- friendly product.
7
• To reduce pollution, production of electric battery vehicles is a good
alternative.
• Recall was a good solution for faulty vehicles.
• Production ofToyota hybrid
vehicles to reduce fuel
emissions.
8
• CEO made public statements of all
accidents related toToyota recalls.
• Cost effective products by
lowering fixed cost.
• Cars which are greener, more fuel
proficient, with first-class performance.
• Elimination of wastages-
• Strong market position & brand
recognition -
9
• Value addition and
market growth
• Analyzing wastage of
resources & energy -
• Look out for solid partners
and grow together-
• Interacting with
employees
10
Competitors
11
QUESTION-1 :HasToyota done the right thing by
manufacturing a car brand for everyone?Why or
why not?
ANSWER: YesToyota has done the right thing
by manufacturing car brand for everyone as:
• it got high market share and market growth.
• Sales and profit increased.
• It is in complement with their remarkable
production technique.
QUESTION - ANSWER
12
QUESTION - ANSWER
Question 2:Toyota has built a huge manufacturing capacity that can produce
millions of cars each year for a wide variety of consumers.Why was it able to
become so much bigger than any other auto manufacturer?
Answer :Toyota’s ability to become bigger than
other is:
1. By developing just in time method to eliminate
wastes and reduce cost.
2. By lean production principles and global grouping
to improve efficiency .
3. By Improved design and manufacturing.
13
• PRAGATI AGRAWAL ( GROUP LEADER)
• SANYUKTA AKOSKAR
• PRAKRITI BUDHWANI
• RAHUL JHA
• PRANSHI MAHANA
• SALONI TAPADIA
• HIMANI TEWANI
• RAMANDEEP SINGH PALL
• OMKAR RAJPURKAR
PRESENTATION BY- GROUP 6

Toyota case study

  • 2.
    • Toyota motorcorporation’s vehicles production system is a way of “making things” referred to as “lean manufacturing system” • Toyota production system developed to improve Quality and Productivity. • Objectives – making vehicles in quickest and most efficient way to deliver it as quick as possible. 2
  • 3.
    Origin ofToyota productionsystem SakichiToyoda (1867- 1930) • Automatic loom KiichiroToyoda (1894-1952) • Used chain conveyor into assembly line Eiji toyoda(1913) • Implementation of jidoka and JIT 3
  • 4.
    • Toyota’s objectivesof reliability and innovation • Quality improvement approaches • Costumer satisfaction • Step to be out of crisis and come back. 4
  • 5.
    • Strong brandimage • Global supply chain • Rapid innovation capabilities. • Hierarchical organizational structure • Secrecy in organizational culture • Effects of product recalls in recent years 5
  • 6.
    • Growing marketsin developing countries • Rising demand for fuel- efficient automobiles • Growing interest in advanced electronics in vehicles • Growing market presence of low- cost competitors • Rapid innovation of competitors • Natural disaster could disrupt JIT method 6
  • 7.
    • Root problemwas the faulty vehicles and their recalls. • Market leaders in India like Hundai, Suzuki, Nissan etc are giving very tough competion to Toyota. • Due to price rise in fuelsToyota should focus on eco- friendly product. 7
  • 8.
    • To reducepollution, production of electric battery vehicles is a good alternative. • Recall was a good solution for faulty vehicles. • Production ofToyota hybrid vehicles to reduce fuel emissions. 8
  • 9.
    • CEO madepublic statements of all accidents related toToyota recalls. • Cost effective products by lowering fixed cost. • Cars which are greener, more fuel proficient, with first-class performance. • Elimination of wastages- • Strong market position & brand recognition - 9
  • 10.
    • Value additionand market growth • Analyzing wastage of resources & energy - • Look out for solid partners and grow together- • Interacting with employees 10
  • 11.
  • 12.
    QUESTION-1 :HasToyota donethe right thing by manufacturing a car brand for everyone?Why or why not? ANSWER: YesToyota has done the right thing by manufacturing car brand for everyone as: • it got high market share and market growth. • Sales and profit increased. • It is in complement with their remarkable production technique. QUESTION - ANSWER 12
  • 13.
    QUESTION - ANSWER Question2:Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers.Why was it able to become so much bigger than any other auto manufacturer? Answer :Toyota’s ability to become bigger than other is: 1. By developing just in time method to eliminate wastes and reduce cost. 2. By lean production principles and global grouping to improve efficiency . 3. By Improved design and manufacturing. 13
  • 14.
    • PRAGATI AGRAWAL( GROUP LEADER) • SANYUKTA AKOSKAR • PRAKRITI BUDHWANI • RAHUL JHA • PRANSHI MAHANA • SALONI TAPADIA • HIMANI TEWANI • RAMANDEEP SINGH PALL • OMKAR RAJPURKAR PRESENTATION BY- GROUP 6