Philip kotler book case study

2. • Toyota motor corporation’s vehicles
production system is a way of
“making things” referred to as “lean
manufacturing system”
• Toyota production system developed
to improve Quality and Productivity.
• Objectives – making vehicles in
quickest and most efficient way to
deliver it as quick as possible.
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3. Origin ofToyota production system
SakichiToyoda
(1867- 1930)
• Automatic loom
KiichiroToyoda
(1894-1952)
• Used chain conveyor
into assembly line
Eiji toyoda(1913)
• Implementation
of jidoka and JIT
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4. • Toyota’s objectives of reliability and
innovation
• Quality improvement approaches
• Costumer satisfaction
• Step to be out of crisis and come
back.
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5. • Strong brand image
• Global supply chain
• Rapid innovation
capabilities.
• Hierarchical
organizational structure
• Secrecy in organizational
culture
• Effects of product recalls
in recent years
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6. • Growing markets in
developing countries
• Rising demand for fuel-
efficient automobiles
• Growing interest in
advanced electronics in
vehicles
• Growing market presence of low-
cost competitors
• Rapid innovation of competitors
• Natural disaster could disrupt JIT
method
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7. • Root problem was the faulty vehicles and their
recalls.
• Market leaders in India like Hundai, Suzuki,
Nissan etc are giving very tough competion to
Toyota.
• Due to price rise in fuelsToyota should focus
on eco- friendly product.
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8. • To reduce pollution, production of electric battery vehicles is a good
alternative.
• Recall was a good solution for faulty vehicles.
• Production ofToyota hybrid
vehicles to reduce fuel
emissions.
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9. • CEO made public statements of all
accidents related toToyota recalls.
• Cost effective products by
lowering fixed cost.
• Cars which are greener, more fuel
proficient, with first-class performance.
• Elimination of wastages-
• Strong market position & brand
recognition -
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10. • Value addition and
market growth
• Analyzing wastage of
resources & energy -
• Look out for solid partners
and grow together-
• Interacting with
employees
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11. Competitors
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12. QUESTION-1 :HasToyota done the right thing by
manufacturing a car brand for everyone?Why or
why not?
ANSWER: YesToyota has done the right thing
by manufacturing car brand for everyone as:
• it got high market share and market growth.
• Sales and profit increased.
• It is in complement with their remarkable
production technique.
QUESTION - ANSWER
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13. QUESTION - ANSWER
Question 2:Toyota has built a huge manufacturing capacity that can produce
millions of cars each year for a wide variety of consumers.Why was it able to
become so much bigger than any other auto manufacturer?
Answer :Toyota’s ability to become bigger than
other is:
1. By developing just in time method to eliminate
wastes and reduce cost.
2. By lean production principles and global grouping
to improve efficiency .
3. By Improved design and manufacturing.
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14. • PRAGATI AGRAWAL ( GROUP LEADER)
• SANYUKTA AKOSKAR
• PRAKRITI BUDHWANI
• RAHUL JHA
• PRANSHI MAHANA
• SALONI TAPADIA
• HIMANI TEWANI
• RAMANDEEP SINGH PALL
• OMKAR RAJPURKAR
PRESENTATION BY- GROUP 6