A simple presentation analyzing the past, present and the future scope of the company. A close insight into its marketing strategy. How far it evolved over the years.

1. I

3. Borderless Brand Management.
Intersecting Traditional Practices.
Emerging As a Global Product.
To mold in Consumer Lifestyle Perspective.

4. MARKET STRATEGY

5. Crafting the Brand Positioning.
So Why does Philips enjoy consumer loyalty?

7. Emerging Competitors and Substitutes.
It has been facing stiff competition from inexpensive Japanese
products and local emerging markets.

8. So what strategies can Philips follow to ward off
competition from Japanese manufacturers of consumer
electronics?
• Emotional Branding: Videos like featuring Philips as
a health guide correspondingly providing the
chance to Live Our Dreams.

9. Building brand loyalties.

10. Extensive marketing Research and
Consumer oriented products.

11. Market incentives like warranty, special offers for loyal
customers, replacements and expanding overseas.

12. What does the company imply by its “sense and
simplicity” strategy??
Addressing which segment ??
• It simply means the products designed around
the customers.
• Easy to use.
• Advanced.

13. The advertising strategy aimed to
reciprocate its ideology.
• The promotional video featuring babies
wondering the ease with which Philips
products can be used completely hit the
target. As easy as opening a box.

14. Towards improving lives through
technology.
• Healthy body: this concept has hit multiple
birds with single arrow.
• Entire set of products at one go eroded the
market in different category meant especially
for current lifestyle creating a bond.

15. Expectations in upcoming years.
• Being an established brand it is expected to
handle the tormented situations well enough in
case of inflation.
• Revolution in field of health and science.
• Expansion in Asian market.
• Target the middle class and low income segment.
• Strengthening the trust in customers bringing in
the desired, creative and innovative products.

16. What should be its policies to target
greater mass apart from high end market!!
Celebrity endorsements to
expand its market .
Target the youth.
Promotional activities and
sponsorship events to grab
attention and strategic
grassroot marketing.

17. Philips: Green product and innovation
Philips has been producing ample amount of
green products and has increased its sales to
about 54%.
A move towards Sustainable planet according to
environmental laws.

18. CSR Activities:
• The company invests on social
innovations and carry out several
campaigns for supporting the needy.
• The benefits are two fold.
• It acts as a tool to compete in emerging
markets.
• Helps to glorify its image as a brand.

19. SUMMARY
Brand Positioning
Marketing Activities
Target
Market
Future
Policies
Competition
Advertising
Strategy.

20. THANK YOU

21. DISCLAIMER
Created by Shilpa Rani, NIT Agartala(Tripura),
during an internship under Prof.Sameer Mathur , IIM
Lucknow.