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Marketing Case #33
Overview of Industry
These days, we’ re talking about IoT, Automation
drive on the coffee. Back to the origin of automobile,
it was for comfortable transportation, with baggage
or any material etc. Since it had shifted to the
personal driving, valued as a status or privilege, only
for among highly layers. Accordingly penetration, it
had been close to our daily life or business, one of
the central pillars for economical prosperity .
Toyota Story 3
Toyota had overcome quite severe conditions many times. In particular,
enormous earthquake occurred in 1923, directly affected their
management. For regain from this distinctive disasters, Sakichi Toyota
encourage themselves into automobile market for transpoartation. Saved
the tons of lives, useful for revival, through these contribution it admitted
for publicity.
Revival from Disaster
In 1923, Tokyo was suffered from enormous disaster. That disrupted,
not only for the building, but their lives, system, almost the fundamental
of citizen’s habit. Automobile contributed to revive the circumstances,
so more imported from US. Automobile industry had evolved since then.
Food
GoodsPerson
Industrialization
Fuel the domestic automobile development, government initially
consolidate the specific industrial expertise, centralized into one
designated area. At this moment, such as Toyota city, flourished with
consisting of originally resource, moreover it exported the products to
the world.
Designated area
Recreation
Japanese strong point, imitate for recreation. For recreating new model,
referred to US “NASH”, and divided the role, through the whole
manufacturing process among industrial community. Even though, this
first trial never succeeded, despite of high quality, it was too expensive
cost.
B
C
A
Combining tips
Kiichiro Toyota, elaborately examined the detail of US automobile, and
reconstruct with combining it partially. Adapting engine of Chevrolet,
chassis of Ford, etc. Scrutinized whole feature on it, effectively
integrated each parts with mutually outstanding advantage.
Brand A
Brand B
Recruiting Strategy
For synergizing, recruiting distinguished staff for manufacturing new
automobile. Toyota signified the past experience, some of came from
industrial project, others also local small company. Somehow they
combined Japanese manufacturing skill with US unprecedented
technology.
Toyota
US technologyJapanese Professional

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Japanese Marketing Case Study33

  • 2. Overview of Industry These days, we’ re talking about IoT, Automation drive on the coffee. Back to the origin of automobile, it was for comfortable transportation, with baggage or any material etc. Since it had shifted to the personal driving, valued as a status or privilege, only for among highly layers. Accordingly penetration, it had been close to our daily life or business, one of the central pillars for economical prosperity . Toyota Story 3 Toyota had overcome quite severe conditions many times. In particular, enormous earthquake occurred in 1923, directly affected their management. For regain from this distinctive disasters, Sakichi Toyota encourage themselves into automobile market for transpoartation. Saved the tons of lives, useful for revival, through these contribution it admitted for publicity.
  • 3. Revival from Disaster In 1923, Tokyo was suffered from enormous disaster. That disrupted, not only for the building, but their lives, system, almost the fundamental of citizen’s habit. Automobile contributed to revive the circumstances, so more imported from US. Automobile industry had evolved since then. Food GoodsPerson
  • 4. Industrialization Fuel the domestic automobile development, government initially consolidate the specific industrial expertise, centralized into one designated area. At this moment, such as Toyota city, flourished with consisting of originally resource, moreover it exported the products to the world. Designated area
  • 5. Recreation Japanese strong point, imitate for recreation. For recreating new model, referred to US “NASH”, and divided the role, through the whole manufacturing process among industrial community. Even though, this first trial never succeeded, despite of high quality, it was too expensive cost. B C A
  • 6. Combining tips Kiichiro Toyota, elaborately examined the detail of US automobile, and reconstruct with combining it partially. Adapting engine of Chevrolet, chassis of Ford, etc. Scrutinized whole feature on it, effectively integrated each parts with mutually outstanding advantage. Brand A Brand B
  • 7. Recruiting Strategy For synergizing, recruiting distinguished staff for manufacturing new automobile. Toyota signified the past experience, some of came from industrial project, others also local small company. Somehow they combined Japanese manufacturing skill with US unprecedented technology. Toyota US technologyJapanese Professional