The document discusses the history and growth of the Walt Disney Company from its founding in 1923 to producing the first full-length animated feature film, Snow White and the Seven Dwarfs in 1937 which became the highest grossing film of that time. It then covers Disney's business segments and questions about connecting with core consumers, advertising, expanding age groups, and the risks and benefits of expanding the Disney brand into new areas like video games and superheroes.

2. Founded by Walt & Roy Disney in
1923

3. Oswald the Lucky Rabbit Mickey Mouse

4. Snow White and the Seven Dwarfs
Premiered in December 1937 and
became highest-grossing film of that
time by 1939

5. Establishment of the Disney Brand

8. Business Segments

9. What does Disney do best to
connect with its core consumers?

11. Addvertisements

13. Expanding the range of Age
Groups

15. What are the risks and benefits
of expanding the Disney brand
in new ways, such as video
games or superheroes ?

16. Risks

17. Risks

18. Risks
Unhealthy Food

19. Benefits
• A chance to tap into a different customer
segment or to win the same segment in a
different way.
• An alternative source of revenue in case the
other products undergo a dry spell .

20. Summary
History
Growth
Establishment of Brand
Business segments
Questions

21. Disclaimer
Created by Divyam Shah, BITS Pilani(Goa) during a
marketing internship, by Prof. Sameer Mathur, IIM Lucknow.