Pixframe Studios is developing Towi, a software platform and game-based training program to strengthen children's cognitive skills like attention, memory, and problem-solving. The program includes a cognitive assessment, training games with over 250 levels across 6 skills, and progress tracking tools for parents, teachers, and specialists. It is designed by neuropsychologists and costs $4 per month or $10 for three months per child via subscription. Pixframe's multidisciplinary team created Towi to help both children with and without learning disabilities maximize their learning potential through developing these important cognitive skills from childhood.

1. Pixframe Studios
Developing Towi, a software platform to
strengthen children’s cognitive skills.
www.towikids.com
/towikids

2. The world health organization (WHO) indicates that
approximately 20% of children have a learning
problem.
In countries like Mexico, schools’
capacity to diagnose and treat
learning disabilities is very limited,
there are not enough programs to
train cognitive skills in an efficient
and personalized way.

3. A common base to learning disabilities is the lack of
development of cognitive skills.
Even children without learning
disabilities can improve their
learning potential if they
develop these skills.
The ideal moment to develop
them is childhood.

4. Cognitive skills are the core skills used to think, read,
learn, remember, reason, and pay attention.
They are the most important skills for the future according
to the World Economic Forum.

5. A program designed by neuropsychologists to help children reach
their maximum potential while they play
NEUROSCIENCE + TECHNOLOGY + GAME
Solution

6. Neuroscience Gamification
Technology
Product

7. 1
Cognitive
assessment
2
Training
Games
3
Progress
Tracking
Product: How does it work?

8. Attention
Working
memory
Planning
Mental Agility
Cognitive
flexibility
Perception
1. Cognitive Assessment
A neuropsychological screening
of the most important skills for
learning. It is based on
standarized cognitive tests.
Can be applied in group and
delivers cognitive reports of
children instantaneously

9. Atención selectiva
y sostenida Memoria de
trabajo
Planeación
Y Organización
Agilidad mental
Flexibilidad
mental
Percepción
audiovisual

10. 2. Training Games
Set of 6 brain-training activities
with more than 250 levels to
develop cognitive skills. Sessions
are limited to 20 minutes of
training per day.

11. 3. Progress Tracking
A web application allows parents,
teachers and specialists to analyze
results and track the children’s
progress
Parents
Teacher Kid Specialists

12. Read our first article in
towi.com.mx/paper
Designed and validated by specialists in
neuroscience
https://www.sciencedirect.com/science/article/pii/S1875952
117300083

13. Designed and validated by specialists in
neuroscience
More research at
towi.com.mx/CCL

14. Business Model
• Trial for free (1 training session)
Then:
• Monthly subscription: include
access to training activities
during a month, 4USD per kid.
• Quarterly subscription: include
access to training activities
during 3 months, cognitive
assessment and reports, 10 USD
per kid.

15. Andrea Oviedo
CEO
David Casillas
CTO
Enrique Morales
CRO
Fernanda Gómez
Neuropsychologist
Maira Gutiérrez
Specialist in education
Alexa López
Specialist in education
Francisco Castañeda
Unity developer
Christian Buendía
Backend developer
Angel Calderaro
Front-end developer
Rodrigo Quezada
Designer
We are a multidisciplinary team joining our knowledge, experience and hard
work to reach a common goal: offer a tool that can improve children’s lifes.
Partners

16. Thank you!
Pixframe Studios
www.pixframestudios.com