Explains about what is KidNurture and how it brings all stakeholders in child care on one platform. For more information visit: http://www.transformhealth-it.org

1. A child nurture software framework
for pediatric caregivers
www.kidnurture.com
KidNurture

2. Timely detection & Early
Intervention

3. Problem - Obvious & Hidden

4. Research says:
“developmental and social-emotional delays
can be subtle and can occur in children who
appear to be developing typically, most
children who would benefit from early
intervention are not identified until after they
start school.”

5. All Parents have growth and
developmental concerns for
kids but no systematic way to
record, analyze or get
informed about them - and
raise specific concerns!!

6. Doctors know about them,
pediatrics has defined
guidelines and tools for this
purpose - but they can’t or
don’t use them on
time...mostly, due to many
reasons - lack of time, helping
tools.

7. In United states:
“Glascoe, F. P. (2000), early detection of developmental and
behavioral problems, Pediatrics in Review, 21(8) –
“Unfortunately, research shows that clinical judgment detects
fewer than 30% of children who have mental retardation,
learning disabilities, language impairments, and other
developmental disabilities. Clinical judgment also identifies
fewer than 50% of children who have serious emotional and
behavioral disturbances”
In India:
Situation could be more complex!

8. Developmental Pediatricians
use detailed assessment
tools/scales. Very time
consuming, complex,
concentrated in bigger cities.
Very few children addressed.

9. End Result:
Opportunity of early intervention is lost

10. Solution - Technology to rescue

11. KidNurture is a one stop solution
to provide automation of pediatric
tools. Bring all stakeholders in
child care on one platform.

12. Holistic Nurture
Standard tools for Growth-
Development- Immunization-
Nutrition-Physical examination.
As applicable for each
stakeholder’s role

13. Parents:
● Record milestones, data,
concerns/observations, analyze.
● Generate the report, book appointments
with doctors to discuss that(well
child/vaccination or other).
● Consult (free/paid) online with experts.
● Get tips/information.

15. General pediatricians:
● Record milestones, growth related data,
analyze using pediatric standards.
● Can share questionnaire and results
online with parents too.
● Any subtle delay will be caught early and
nipped in bud.
● Answer questions free/paid on the
platform. Writes tips, articles.
● Basic practice management features.

17. Developmental pediatricians:
● Advanced version, has full automation of
copyrighted assessment tools/scales.
Instant result calculations/report
generation, first of its kind in pediatrics
● Pinpointed and detailed assessment.
● Can answer questions free/paid on the
platform. Write tips, articles.
● Basic practice management features.

20. Market
● 280 million children, 30 million
births every year. 30% urban.
● Considering only 10% of urban
leads to 12 million parental users
with 1.5 million new every year
for monetization.
● ~70000 pediatricians.
● ~25 million appointments, 50 to
60 million queries.

21. Revenue (Medical community)
● Annual Subscriptions.
● Own EMR/HIMS solution for pediatrics(GNU
health based)+KidNurture module.
● API based module integration with other
EMR/HIMS providers.
● Appointment bookings.
● Listing and ads.
● Local Installations.
● Partnering with publishing houses to make it
a generic assessment tool.

22. Revenue(Parents):
● Paid questions.
● Video consultations.
● Vaccination packages from partner
doctors/centers.
● Monetizing them when community grows big
and also Government, agencies, schools, NGOs,
Data analytics, Other children related services

23. Achievements
● Strong product developed with detailed research
and unique features.
● Feedback/reviews and tremendous appreciation
on record by leading experts in India and abroad.
● Even IAP’s(Indian academy of pediatrics) growth
and development chapter appreciated and is
willing to recommend it officially.
● Official Permissions/licenses from many copyright
holders after their satisfaction with work.
● Pilots in leading hospitals, Paying users on
board.
● Finalist in HitLab world cup IIT Delhi.

24. RoadMap
A strong product with the feedback of
experts and implementation of tools is
in place.
Now focus is on go to market strategy
and growth hacking for more
engagement .

25. Seeking Help
● Funding requirements - We have boot
strapped/seeded so far with own money,
need financial support between seed-angel to
find a scalable business model for this
solution.
● Mentorship, guidance, advice and support in
refining go to market strategy and other
aspects of this solution.
● Network of like minded people, decision
makers and influencers in health care.

26. Goal & mission.
Making KidNurture “THE” platform
of choice for pediatric caregiving
worldwide.

27. THANK
YOU!
anurag@kidnurture.com, 09850818195