The document summarizes Mind Lab Group, an educational company that develops thinking and life skills in children through strategy games. It discusses Mind Lab's mission to prepare children for 21st century challenges, the Mind Lab Method which uses games to develop skills and transfer learning, research supporting its efficacy, and the business model of licensing the Mind Lab curriculum to schools through exclusive country licensees. Mind Lab offers a complete solution for schools and helps all stakeholders through its positive impact on education systems.

1. Mind Lab Group
International
Join Us on a Journey to the Future of Education
E d u c a t i o n i s C h i l d ’s P l a y

2. Welcome!
I would like to thank you for your interest and
congratulate you for exploring Mind Lab.
My name is Tzvika Enrique Feldfogel, and I serve
as CMO of Mind Lab Group. During the last 20
years, Mind Lab has become a significant part of
my life. For me and for all of our partners around
the world, Mind Lab is more than a cutting-
edge educational method, much more than
a rewarding business – it is a way of living. We
invite you to join us on our journey to the future
of education.
CMO, Mind Lab Group
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3. The Mind Lab Mission
Our mission is to prepare the next generation for
the complex challenges of the 21st century: by
strengthening a broad range of cognitive, emotional,
and social skills; by teaching children how to think
reflectively; and by encouraging students to learn
how to learn.
Most important, Mind Lab helps our children to
become fulfilled, contributing, and happy human
beings. In order to accomplish this, we empower
teachers and schools with innovative educational
tools that work.
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4. About Mind Lab
The Mind Lab Group was founded in 1994. Our
activities are all centered on the Mind Lab Method, a
uniqueandinnovativeapproachforthedevelopment
and training of thinking abilities and life skills through
strategy games. Our programs are being integrated
into schools’ curricula – from kindergartens to
high schools – with lessons delivered once a week
throughout the school year.
During 20 years of intensive growth and widespread
activity, the Mind Lab Group has become a
world leader in the field of thinking and life skills
development. The Mind Lab Method has been
adopted by thousands of kindergartens and schools
in 15 countries. More than 10,000 teachers have been
trained and certified, and over 4,000,000 students
have used the Mind Lab Method to improve their
thinking skills.
Israel
China
Brazil
Turkey
Panama
USA
England Italy

5. The Opportunity
Our experiences while implementing Mind Lab
internationally have been invaluable. The macro
factors and recent trends in education systems
around the world continue to provide us with
huge opportunities to grow fast and change the
world of education. Here are some of the most
important factors and trends:
»» Education is the key to competing in global
markets
Governments and private sectors around the
world acknowledge that they must improve
education in order to compete in global markets
and prosper. This is true in developed countries,
but more than ever, also to developing countries,
which include some of the most populous, fast-
growing economies, and dynamic education
systems in the world.
»» Private involvement in education is widely
accepted and growing fast
There’s a worldwide trend towards privatization
in education, fostering an environment which is
very open to for-profit involvement in schools.
The United Nations Development Program
refers to this issue and recommends as follows:
“Education systems can capitalize on what
private providers can do well by allowing high-
quality for-profit private firms to serve the top
10 percent of income distribution, with private
finance.”
»» The quality of an education system cannot
exceed that of its teachers
Educational quality is constantly becoming
more and more quantifiable (for example,
via PISA), creating global transparency and
stronger motivation to improve. Countries
and education systems can identify their
weaknesses and focus on improving them.
Among many others, an extensive McKinsey
study identifies that the quality of educational
systems is strongly correlated to the quality of
their teachers. Good teachers can make a big
difference and serve as catalysts of positive
change in their systems.
»» To succeed in the classroom, teachers need
high-quality methodologies
A significant educational trend is the move away
from knowledge-based teaching towards skills-
based educational programs. However, there
is a huge gap between well-known and widely-
accepted educational theories, and the practical
implementation of these theories in schools,
especially in the area of life and thinking skills.
Educational systems are therefore thirsty for
attractive student-centered methodologies that
work, and schools are looking for innovative
programs to enhance learning and life skills.
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6. Our Solution
Mind Lab provides perfect solutions to the most
urgent needs of education systems around the
world!
At the heart of the Mind Lab Method is the notion
that the most effective way to learn is through an
immediate and authentic experience that leaves
one wanting more. Game-playing is the perfect
example of such an experience – it is entertaining,
engaging, and exciting, and therefore stimulates
eager involvement. Game-playing also provides
fertile ground for the training and application of
thinking abilities and life skills.
In other words – the Mind Lab Method both
stimulates learning and simulates real life.
The philosopher Plato best articulated this with
his sayings:
“Not by force shall the children learn, but through
play.”
“You can discover more about a person in an hour
of play than in a year of conversation.”
The Method’s Goals
»» Developing Awareness – Awareness of thinking processes is
essential for personal enhancement in every walk of life. The Mind
Lab Method enhances students’ capacity for reflective thinking
and enables students to be more aware of internal and external
processes.
»» Imparting Thinking Skills – In our information-rich age, an ever-
increasing emphasis is being placed on the importance of basic
thinking skills. The Mind Lab Method provides a broad range of
these skills: problem-solving strategies, decision-making models,
logical and mathematical thinking, verbal and communication
skills, and more.
»» Strengthening Life Skills – The game-playing experience is an
extraordinarysimulatorofemotionalandsocialprocesses.Itobliges
us to deal with situations involving cooperation and competition,
winning and losing, success and failure, and it reinforces our
ability to effectively manage and control our emotions, to defer
gratification, and to enhance our determination, perseverance, and
self-discipline.
»» Interdisciplinary Transfer – The application of content and skills
learned in one setting to another is considered by many researchers
to be one of the most important learning abilities. The Mind Lab
Method establishes an organizing base for many aspects of our
lives. Through this method, children develop the ability to identify
links between different fields of human thinking and activity, and
this consequently enables them to transfer knowledge and apply
it to other fields.
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7. Methodology: Practice, Theory and Research
Mind Lab’s learning process is simple, yet extremely powerful. The process begins with children engaging in game-
playing, which ultimately empowers them with skills and knowledge relevant to real-life situations. The Mind Lab
Method is the bridge that connects the World of Games with the Real World.
The educational process consists of 3 powerful and research-proven stages:
Engage Learn Transfer
The Mind Lab Methodology rests on solid theoretical foundations and draws from the ideas and studies of several prominent
scholars and researchers, including John Dewey, who already at the start of the 20th
century recognized the urgent need to
transform education into a more democratic and child-centered practice with his Constructivist Approach; Professor Reuven
Feuerstein, who pioneered the successful educational method Instrumental Enrichment and the crucial concept of Mediated
Learning; Professor David Perkins, who in his work stressed the need for teaching thinking processes; Professor Robert
Sternberg, whose studies have examined the idea of Successful Intelligences; and Professor Howard Gardner who developed
the Multiple Intelligences theory.
The efficacy of the Mind Lab Method has been put to the test in a number of comparative research projects carried
out in conjunction with senior researchers in various countries, most notably with Professor Donald Green of Yale
University. The research verifies that the Mind Lab Method significantly improves pupils’ thinking abilities and life skills.
The Graphs below present the results in two of these studies:
Stage 2
They Learn
the Mind Lab
Thinking Tools
Stage 3
Children Transfer
to Real Life
Stage 1
Children Engage
in Game-Playing
Success rate in problem
solving tests
Pre-experiment
results
Interim results Final results
Control Group
(Standard methods)
Research Group
(The Mind Lab method)
Success rate in
“language of thinking“
tests
Prior to the start of
the experiment
After a three month
period
Control Group
(Standard methods)
Research Group
(The Mind Lab method)
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8. Our Product
In order to learn in the most effective manner,
children must be part of a challenging, captivating,
and exciting experience. In order to inspire genuine
motivation, children must simply like what they are
doing – and for their teachers to engage children
over time and impart the educational message
proficiently, they need top educational tools.
Our product delivers all this, and more. It actually
provides schools with a complete solution to their
curricular requirements associated with thinking
and life skills, and includes all the materials and
know-how required to implement the Mind Lab
Method in a kindergarten or school:
»» Onsite training and support; online courses
for educators
»» An extensive series of textbooks and lesson
plans for teachers
»» Scores of exciting strategy games perfectly
suited to the curriculum
»» Demonstration accessories for building a
complete learning environment
»» Student and family kits to continue the Mind Lab
learning at home
»» Internet and mobile tools for teachers, parents,
and children
Kindergarten 1
‫‏‬(Age 4)
‫‏‬Basic
Concepts
in‫‏‬Thinking
‫‏‬A Shared
Objective
Course 1 Course 2
Kindergarten 2
‫‏‬(Age 5)
‫‏‬Pattern
Matching
‫‏‬The Nature
of Groups
Grade 1
‫‏‬(Age 6)
Data
Management
& Analysis
Skills for
Logical
Thinking
Grade 2
‫‏‬(Age 7)
United Forces
Figuring It
Out
Grade 3
‫‏‬(Age 8)
Asking
Questions
Deep Waters
Grade 4
‫‏‬(Age 9)
Problem
Solving
Planning &
Sequencing
Grade 5
‫‏‬(Age 10)
Information
Analysis
Resource
Management
Grade 6
‫‏‬(Age 11)
Forward
Planning
Grade 7
‫‏‬(Age 12)
Benefits of
Collaboration
Decision
Making
Grade 8
‫‏‬(Age 13)
Tactics and
Strategy
Deep
Waters
Grade 9
‫‏‬(Age 14)
Effective
Thinking
Memory
Applications
Deep
Waters
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9. The Mind Lab Advantage
Mind Lab provides perfect solutions to the most urgent needs of education systems around the world!
Mind Lab is equally appealing to all those key stakeholders who are affected by the educational process and
commercial engagement, and no other educational program accomplishes this as successfully as Mind Lab does!
Mind Lab is loved by children because it is extremely engaging and builds their confidence and self-esteem. The
language of game-playing is universal.
It is valued by parents because it provides their children with the most important tools they need to succeed in
their studies, careers, and personal lives.
TeachersenjoyteachingMindLabandareempoweredbythemethod.TheMindLabcurriculumdoesnotcompete
with schools’curricula. Rather, it complements it by enhancing the teaching-learning process, strengthening life
skills, and improving scholastic achievements in math, reading, and other core disciplines.
Private school directors – and also decision-makers at city, state, or country level – often perceive Mind Lab as
a most successful and innovative program, and view Mind Lab as an excellent vehicle to improve educational
quality, and at the same time, to differentiate themselves from competing institutions (or education systems).
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10. We believe that the best way to contribute to
education is by improving the quality of schools,
and one of the best ways to accomplish this, is to
empower schools’ own teachers with innovative
educational programs that work.
The chart above presents how Mind Lab positively
impacts education systems around the world: we
start by licensing our curriculum to schools, training
their teachers, and improving the “teach-learn”
interaction between teachers and their students.
This is the focal point of the entire process.
Making a Difference
Student
Family
Community
Teacher
Principal
International
Mind Lab
In School
National
We then go on to systematically meet the needs
of all stakeholders at the school level. Students,
parents, teachers, and principals – all benefit
directly from a series of complementary activities
and products. These include various School
Projects offered by Mind Lab, Parent-Child Events,
Student and Family Kits, and more.
On a yet higher level, we initiate projects such as
our Web Communities and International Mind
Olympics, and leverage these to create a big,
global family of Mind Lab students and educators,
influencing high-level decision-makers who are
able to observe the accumulated positive impact
of Mind Lab on their education systems.
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11. Mind Lab Country Licensees are highly specialized
and focused. They operate their businesses
in accordance with the following strategic
principles:
Direct Development
They develop the business with highly skillful and
committed management teams, and they license the
methodology only to end-users.
Focus & Specialization
Almost all focus on one educational solution, and
only teach thinking abilities and life skills using our
own-developed methodology.
Clear and Unique Market
Country Licensees implement our programs
where they are at their best: within educational
institutions, as an integral part of the curriculum.
Simple and Powerful Model
And, although a service model providing Mind
Lab instructors is also available in some countries,
Mind Lab Country Licensees typically strive to
license our curriculum to schools by training and
supporting the schools’own teachers.
Our Business Model
We expand internationally by choosing highly
committed and proven entrepreneurs in prime
locations. We then create strong and close
working relationships with our exclusive Country
Licensees and their management teams in order
to develop and maintain the highest possible
quality standards.
Mind Lab Country Licensees grow their businesses
by licensing the curriculum to kindergartens and
schools. Our Country Licensees focus their efforts
on marketing, sales, teacher training, and ongoing
pedagogical support – always striving to create
meaningful, long-term relationships with decision-
makers and stakeholders.
Mind Lab Group
Country Licensees
Kindergartens,
Schools, and Education
Systems
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12. Client Base
Our Country Licensees develop their client base
by servicing private and public educational
institutions – from PreK and kindergartens, through
primary schools, and up to middle schools and
high schools.
The main line of business involves the licensing
of our program to primary schools. These schools
integrate the Mind Lab curriculum into their own
curriculum; they benefit not only from the value of
the program for students, but also from the huge
added value of built-in professional development
for their teachers.
From a business viewpoint, the main advantages
of licensing include: having a highly specialized
and focused management team; maintaining
relatively low overhead and high profitability; and
securing better relationships with opinion-makers
and decision-makers at schools.
In order to support the main line of business,
Country Licensees also offer a wide range of
short-term complementary programs year-round:
In-School Workshops of 1-12 sessions, Teacher-
Training Workshops, Parent-Child Events, our
Mind Olympics Events, and many more.
Typically, our client base in a new country starts
growing from the private sector, particularly from
the most progressive and prestigious private
schools. However, our Country Licensees’ ultimate
business-goal is not only to conquer a significant
share of private schools in their countries, but to
win and operate large-scale projects in the public
sector – with municipalities, states/provinces, and
the central Ministry of Education.
Top Private Schools
Other Private Schools
Top Public Schools
Large Projects
with the Public
System
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13. Working with Mind Lab Group
We have a cutting-edge educational solution.
We have a winning business model. And, we are
offering the exclusive right to operate Mind Lab
and revolutionize the education system in your
country. If you are a passionate and business-
minded entrepreneur, we invite you to join us on a
journey to the future of education!
»» Advantages
By joining our network and implementing our
business model you would be benefiting from
various inherent advantages:
»» Exclusive country rights
»» International brand recognition
»» A proven service-oriented model
»» Huge demand to the Mind Lab Method
»» Long-term relationships with your clients
»» High quality assurance, managing your
team
»» An exciting, fast-growing, sustainable
business
»» Resources
As a Country Licensee you would also benefit
from a variety of services and resources offered
by the Mind Lab Group:
»» Access to our complete educational
technology (PreK-G9)
»» Ready-made and easily adjustable
marketing and sales tools
»» Initial 5-day training delivered to your
pedagogical team onsite
»» Comprehensive onsite training for your
marketing & sales team
»» Our Direct participation in your marketing
campaigns and initial sales
»» Pedagogical and commercial support and
training from our headquarters
»» Participation in our national and traditional
International Mind Olympics
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14. Mind Lab Group
20 Hata’as St., P.O. Box 2218,
Kfar Saba 44641, Israel
Cell: +972 523 433 442
tzvika@mindlab-group.com
www.mindlab-group.com
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