Not for profit organizations using social media to raise funds, collaborate, share, recruit and find volunteers

1. Making sense of social media: What non-profit organizations need to know about friends, fans and followers Presented by: Jacob George Manager of Corporate Marketing & Communications The City of Calgary twitter.com/jacobgeorge Linkedin: Jacob George Presented to: Persons with Developmental Disabilities Board Annual Governance Forum Edmonton, 8 Oct 2009

2. Social Media Overview Online technologies and practices people use to share knowledge and opinions Shift from broadcast model of communications to many-to-many model, rooted in conversations Connect information in a collaborative manner

4. Discussion Forums

7. Fundraising

8. 1. Fundraising - Blog

10. Links to other social media elements

11. Money + blood http://blog.redcross.org/

13. Compelling images, videos http://blog.redcross.org/

14. 1. Fundraising – Microblogs (Twitter) http://twitter.com/nonprofitorgs

16. Promote your fundraising need and link to the spot to donate or find more informationhttp://twitter.com/Salvationarmyok

18. Company pays $ 5.00 to the charity when you re-tweet the message

20. Viewers can comment and share on other social mediums (auto tweet & Facebook post)Links: http://www.youtube.com/watch?v=MAjOwLFlduY&feature=PlayList&p=77D03AD1A10A8D2F&index=0&playnext=1

21. 1. Fundraising – Social Networks (Facebook)

22. 1. Fundraising – Social Networks (Facebook)

24. Set up specific fundraising initiatives

25. Be part of a Cause

26. Raise funds through donations to the Causehttp://www.change.org/

27. 1. Fundraising – Social Change Networks (SocialVibe) www.socialvibe.com/ How a charity becomes a partner: Email partners@socialvibe.com

31. Easy set up

34. Use “Ads Manager” to create and track advertisements

35. Target audience by location, age, gender, etc.

36. Pay per thousand impressions (CPM) or per click on ad (CPC)

39. Enable opportunities to sign up for RSS or Social Bookmarkinghttp://www.leukemia-lymphoma.org/hm_lls

40. 3. Public education – Microblogs (Twitter) http://twitter.com/cancersociety

41. 3. Public education – Social Networks (Facebook)

44. Purchase advertisements

45. Target your communityLinks: http://www.facebook.com/

47. Visible – appear in job searches and on user profilesLinks: http://www.linkedin.com/

50. Cause

51. Event

52. AdsLinks: http://www.facebook.com

53. Facebook 6. Recruiting volunteers – Social Networks (Facebook) Links: http://ow.ly/1wVp

55. Give supporters a range of “getting involved” opportunities to suit their commitment level

56. Make volunteering easy – have an online application ready to be completedLinks: http://www.helpfindmychild.net/volunteer-application

58. 4. Collaboration / sharing between members – Social Networks (Facebook) Facebook = community Links: http://www.facebook.com

59. 4. Collaboration / sharing between members – Social Networks (LinkedIn)

63. Favourite Pages – link to community pages

64. Causes – link to community causes

65. Wall – provide information and create discussion

67. Link to other bloggers in the nonprofit community

68. Comment on community blogsLinks: http://nonprofits.change.org/

70. Re-tweet

71. Ability to chat privatelyLinks: http://twitter.com/nonprofitorgs

73. Subscribe to community channels

74. Share community channels

75. Become “friends” with community usersLinks: http://www.youtube.com/nonprofitorgs

78. Recommend professionals in your field

80. Grow your network in your field

81. Join groups to connect you with updates related to your field or topic area

82. Pose questions in a topic area and get advice from experts

83. Share files and collaborate on projects

84. Post and promote events Links: http://www.linkedin.com/

86. 9. Resources – Collaborative Content Sharing (Wikis) Wikipedia = Wiki (create, edit and share information)

88. Community/ shared knowledge

89. Discussion forum

90. Tools to create your own WikiLinks: http://en.wikipedia.org/wiki/Neurodevelopmental_disorder

92. 9. Resources – Social Networks (Facebook)

94. Program promotion

95. Public education

96. Collaboration / sharing between members of a group or agency

97. Recruiting employees

98. Recruiting volunteers

99. Collaboration / discussion between agencies

100. Professional networking among nonprofit professionals

102. Questions?