The document discusses best practices for using social media in agriculture. It provides statistics on social media use among agricultural producers and examples of how social media is used. It also outlines recommendations for choosing social media platforms, developing a social media policy, tracking conversations, and setting benchmarks for measuring social media effectiveness.
This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
Using Social Media to Advocate for AgricultureCari Rincker
This presentation was prepared for Oneida County, New York 4-H program and includes primarily screenshots of examples using social media platforms to be an advocate for the agriculture industry.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
Presentation by Cliff Despres of the Institute for Health Promotion Research on their SaludToday website and social media outreach to inform & improve Latino health.
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Presentation to the Media Skills Network around how to socialise your brand online. The presentation gave this dynamic, smart group of media trainers a social media overview, followed by learning how to build a social media strategy, deliver kick-ass content, and finally looking at the technology and tools involved.
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
What is Social Media and Why Should I Care?Pete Codella
A presentation outlining the new rules of marketing and public relations and defining social media tools every business should use to monitor and participate in online discussions and forums.
Using Social Media to Advocate for AgricultureCari Rincker
This presentation was prepared for Oneida County, New York 4-H program and includes primarily screenshots of examples using social media platforms to be an advocate for the agriculture industry.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
Presentation by Cliff Despres of the Institute for Health Promotion Research on their SaludToday website and social media outreach to inform & improve Latino health.
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Presentation to the Media Skills Network around how to socialise your brand online. The presentation gave this dynamic, smart group of media trainers a social media overview, followed by learning how to build a social media strategy, deliver kick-ass content, and finally looking at the technology and tools involved.
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
What is Social Media and Why Should I Care?Pete Codella
A presentation outlining the new rules of marketing and public relations and defining social media tools every business should use to monitor and participate in online discussions and forums.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
Public Relations In The New World Of Distributed InfluencePaul Gillin
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
36. Media Benchmarks Impressions Sentiment Spread YouTube View counts Star Ratings volume Quality of sites linking to video View counts from video responses Ratings volume Volume of clicks from sites linking to video Comment volumes Video responses volume and their view counts Comment tone Honours volume Favorites volume Twitter and macro media Volume of posts containing relevant term/terms Term talked about in positive negative or neutral form Is the post part of a conversation? Has the post been retweeted? Blog posts and online articles View counts (where possible) Tone of the piece trackbacks Comments Negative terms V. positive terms Links out Trackbacks Forums Volume of posts containing relevant term/terms Tone of forum post Replies to post Tone of replies to post Images Volume of images appearing based on relevant terms Comments on media hosting images Are there multiple image results for one image? Volume of pages views of media where image is posted (where applicable) Viewing image tags
37.
38.
39. Questions? For more information about our social media capabilities please contact: [email_address]
Editor's Notes
0After the success of our first Lunch & Learn on measuring your return on investment through Google Analytics, the second Lunch & Learn will be on Social Media Best Practices . The same social media strategy will not work for every company. This session is designed to help you understand your options and the factors you need to consider to design a plan that is best for your organization. We will discuss the standard social media applications, tools and measurements - as well as give you an overview of best practices in agriculture.
http://www.forrester.com/Groundswell/ladder.html Social tehnographics – group people together according to how they use social technologies Make Respond Organize Connect Watch No acitons http://www.forrester.com/Groundswell/profile_tool.html Input age – country and gender – get stats around the consumer
According to Ipsos & Agri Studies Inc… Data comes from Ipsos Forward Research where 511 Canadian producers were contact in March/April 2010.
According to Ipsos & Agri Studies Inc., when using the Internet…..
Age is a determining factor in social media usage Age is a driving factor in determining whether or not a producer uses social media. Producers under 40 are more likely to use at least one social media application for personal (66%) and business use (35%) compared to producers over 40 (45% and 27% respectively). Personal use of social media dominates over business use Producers who use social media are much more likely to use it for personal reasons (54%) rather than business (30%). On an average day, producers who are online and using social media are spending 35 minutes doing so. Of that time, about 7 minutes or twenty percent is spent using it for business purposes.
Facebook the most popular social media application When it comes to using social media for personal use, Facebook is the application most commonly used. While four in ten online producers are using Facebook for personal use (43%), less than one in ten are using it for business (7%). Producers under 40 are more likely to use Facebook for both personal (56%) and business (11%) compared to producers over 40 (34% and 4% respectively).
1/3 of traffic now coming from facebook 1. The average Facebook user has 130 friends. 2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month. 3. Over 300,000 users helped translate the site through the translations application. 4. More than 150 million people engage with Facebook on external websites every month. 5. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. 6. There are more than 100 million active users currently accessing Facebook through their mobile devices. 7. People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page). 8. The average Facebook user is connected to 60 pages, groups and events. 9. People spend over 500 billion minutes per month on Facebook. 10. There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.
11. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps. 12. Twitter gets more than 300,000 new users every day. 13. There are currently 110 million users of Twitter’s services. 14. Twitter receives 180 million unique visits each month. 15. There are more than 600 million searches on Twitter every day. Point out that tweeting is done by…
Campaign 16. Twitter started as a simple SMS-text service. 17. Over 60% of Twitter use is outside the U.S. 18. There are more than 50,000 third-party apps for Twitter. 19. Twitter has donated access to all of its tweets to the Library of Congress for research and preservation. 20. More than a third of users access Twitter via their mobile phone. Statistics from Twitter and the Chirp Conference . Follow Farmer – michele payn knoper -
Linkedin – 1,147 followers 21. LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003. 22. There are more than 70 million users worldwide. 23. Members of LinkedIn come from more than 200 countries from every continent. 24. LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish. 25. Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile. 26. 80% of companies use LinkedIn as a recruitment tool. 27. A new member joins LinkedIn every second. 28. LinkedIn receives almost 12 million unique visitors per day. 29. Executives from all Fortune 500 companies are on LinkedIn. 30. Recruiters account for 1-in-20 LinkedIn profiles. Statistics from LinkedIn press centre and SysComm International .
41 50. Bloggers use an average of five different social sites to drive traffic to their blog 77% of Internet users read blogs. 42. There are currently 133 million blogs listed on leading blog directory Technorati. 43. 60% of bloggers are between the ages 18-44. 44. One in five bloggers update their blogs daily. 45. Two thirds of bloggers are male. 46. Corporate blogging accounts for 14% of blogs. 47. 15% of bloggers spend 10 hours a week blogging. 48. More than half of all bloggers are married and/or parents. 49. More than 50% of bloggers have more than one blog. Statistics from Technorati’s State of the Blogosphere 2009 .
http://www.youtube.com/user/NewHollandAG Branded channel Links back to site 31. The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005. 32. By June 2006, more than 65,000 videos were being uploaded every day. 33. YouTube receives more than 2 billion viewers per day. 34. Every minute, 24 hours of video is uploaded to YouTube. 35. The U.S. accounts for 70% of YouTube users. 36. Over half of YouTube’s users are under 20 years old. 37. You would need to live for around 1,000 years to watch all the videos currently on YouTube. 38. YouTube is available in 19 countries and 12 languages. 39. Music videos account for 20% of uploads. 40. YouTube uses the same amount of bandwidth as the entire Internet used in 2000. Statistics from YouTube press centre.
John Deere Commodity Classic Unveiling of tractor online Hashtag piped in and photos
Live streaming from the wheat field up to august 7th
The Holstein cows -- they’re the black and white ones -- have radio frequency ID tags which tell the computer whether the cow is ready for milking and the computer records how much, how fast and even which teat pumped out milk the fastest. The actual milking data is added to a variety of pre-written messages that are rotated in the tweets. University of Waterloo
Talk about some keypoints
Talk about where to find people and what to choose? Eg. Lots to say – blog, little tweet- often tweet etc. Before you build it – you need to know how to feed it By monitoring you will find the community…
Segway – So who’s going to monitor all these conversations? 1) As a community advocate, the community managers’ primary role is to represent the customer. This includes listening, which results in monitoring, and being active in understanding what customers are saying in both the corporate community as well as external websites. Secondly, they engage customers by responding to their requests and needs or just conversations, both in private and in public. 2) In this evangelistic role (it goes both ways) the community manager will promote events, products and upgrades to customers by using traditional marketing tactics and conversational discussions. As proven as a trusted member of the community (tenet 1) the individual has a higher degree of trust and will offer good products. 3) This tenet, which is both editorial planning and mediation serves the individual well. The community manager should first be very familiar with the tools of communication, from forums, to blogs, to podcasts, to twitter, and then understand the language and jargon that is used in the community. This individual is also responsible for mediating disputes within the community, and will lean on advocates, and embrace detractors –and sometimes removing them completely. Importantly, the role is responsible for the editorial strategy and planning within the community, and will work with many internal stakeholders to identify content, plan, publish, and follow up. 4) Perhaps the most strategic of all tenets, community managers are responsible for gathering the requirements of the community in a responsible way and presenting it to product teams. This may involve formal product requirements methods from surveys to focus groups, to facilitating the relationships between product teams and customers. The opportunity to build better products and services through http://twitter.com/rogershelps
Intel/ IBM/ Coca Cola
Social Media Newsroom (just to point out)
Your personal name Your company name Your product brands Your CEO Your marketing message Your competition Your industry Your known weaknesses Your business partners Your clients news Your intellectual property