1. The document discusses using social media for marketing, including an overview of social media platforms like blogs, Facebook, and Twitter. 2. It then presents two case studies: one for marketing the website SummitPost.org to climbers and hikers, and one for promoting green products to colleges. 3. Both case studies outline objectives, target markets, marketing strategies including contests and communities on social media, and metrics to track success.

1. Social Media Marketing for beginners HULT Marketing Club Mamiko Kuno Rakshit Joshi Blog and

6. Social media overview Social media is about “ Socializing” Let’s socialize!!

8. Social media marketing B2B B2C Listen Engage

11. Blog http://www.ibm.com/blogs/zz/en/index.html IBMers' blogs

12. Facebook http://money.cnn.com/2009/02/16/technology/hempel_facebook.fortune/

15. Twitter

18. SummitPost.org Amy Fredrickson Mamiko Kuno Thuy-Lieu Vu

29. VIII. Metrics Objectives Metrics Ning Communitry 300 members profiles/3 months 1,000 members profiles/12 months Number of member profiles on Ning community Facebook page 300 fans/3 months 1,000 fans/12 months Number of fans on Facebook page Twitter account 100 followers/3 months 500 followers/12 months Number of Twitter followers YouTube channel 50 video post/3 months 250 video post/12 months 10,000 video views/12 months YouTube posted videos SummitPost.org blog 5% of visitors post a comment/3 months 8% of visitors post a comment/12 months Google Analytics

30. Social Media 2.0 Project Presentation Promoting Green Products to Higher Educational Facilities RAKSHIT JOSHI

32. Students Admins Greek Green Clubs Contests Print Ads School Newspaper Green Depts Green Professors Traffic Drivers Traffic Drivers Community E.g. LinkedIn PRESSURE Feedback Feedback Feedback Generate Awareness O Yeah!! Community Member Impressed..

34. Go Green Revenue Streams : 1.) Client Advertising 2.) Ad Words 3.) Green Store Client Revenue Streams : 1.) Lead Generation 2.) Branding and Exposure

35. Social Media Elements: Student Communities

38. Metrics External Metrics (for Clients): # of click through there website # of leads generated for our clients site # of blog posts Internal Metrics: A) Community Member Interaction Behaviors # of Blog readers # of comments/time period/different members # & frequency of key words # of friends & contacts B) Audience Measures # of visits/day # of member vs. non-member visits/day # of page views Session Time Path through the site Entry Page C) Traffic Measures # of hits/day # of impressions # of page views/day # of sessions/day # of Ad click-throughs Search engine results

39. Building Social Network Timeline

40. Client Campaign Timeline