This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
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International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
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This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
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Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
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International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
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HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audience on Social Networks
1. HRSA Social Media Webcast
Using Visual Apps to Connect with Your
Target Audience on Social Networks
Presented By:
Tomeeka Farrington, Founder and Principal, Spotlight Communications
John Richards, MA, AITP, Research Instructor, Health Information Group and MCH
Library, Georgetown University
535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | www.spotlightcommunications.net
3. Agenda
I. Social Media Marketing: Showing vs. Telling
II. Emerging Social Media Platforms
and Promising Practices
III. Getting Started
IV. Questions
4. The Rise of Visual Social
MediaAs more people engage with social media via smartphones, they're discovering
that taking a picture "on-the-go" using a high-resolution phone is much less
tedious than typing out a status update on a two-inch keyboard.
of respondents are more
likely to engage with brands if they post
pictures, than any other media.
5. Don’t Tell It; Show It!
Wherever possible, use visuals to share your message.
Images
Infographics
Videos
Checklists
Tutorials
Slideshows
Add..
Captions and descriptions
Keywords and hashtags
Watermark or website URL
6. Don’t Tell
It; Show It!
Useful when expressing
information in languages
other than English
https://www.nichd.nih.gov/publications/
pubs/Documents/cual_aparience_
ambiente_espanol.pdf
7. Visual Social Media Platforms
Facebook Twitter Pinterest Instagram
Vine Google+ Path
YouTube
SlideShare
Flickr
8. Use it visually
to:• ‘Star’ and‘pin’content that you want to expand or highlight.
• Showcase a cover photo that represents your brand.
10. Use it visually to:
• Incorporate TwitPics into your tweets.
• Increase brand awareness by customizing your Twitter page background.
TwitPicsTwitPics
13. Pinterest is the largest
traffic driver worldwide.
1. Pin images that represent your brand.
2. Create Infographics.
3. Add a Pin-It button on your website.
4. Optimize your Pinterest profile.
5. Optimize your boards for SEO.
6. Add #hashtags.
7. Build your following.
7 ways to leverage the
potential of Pinterest for
healthcare social media:
18. Social networking-enabled photo sharing and messaging service for mobile
devices, allowing users to share with their close friends and family.
19. The best way to see and share life in motion.
The Vine app is a tool that can be
used to create a six-second video
that you can share with your
audience using Twitter, Facebook,
and via your website or blog.
20. Use it visually to:
• Display your latest technology
• Highlight your organization's champions
• Market upcoming events and important health days or months.
• Offer health tips.
23. • Showcase a cover photo that represents
your brand.
• Increase your SEO.
• Highlight upcoming Google Hangouts
relevant to your industry.
Use it visually to:
25. • Demonstrate your expertise through visual presentations.
• Encourage people to register to view your upcoming presentations.
• Increase your SEO.
• Embed lead generation.
Use it visually to:
27. • Create educational how-to content
• Create case studies
• Personalize your program
• Conduct interviews to show the “face” of your program
Use it visually to:
28. Other Video Aggregators
Resources NonProfits on Video: Using YouTube to Promote Your Cause
http://www.youtube.com/CDCstreamingHealth
YouTubeYouTube
29. Other Video Aggregators
Resources NonProfits on Video: Using YouTube to Promote Your Cause
http://www.wildapricot.com
YouTube for
NonProfits
YouTube for
NonProfits
VimeoVimeo
47. Contact Us
Spotlight Communications, Inc.
www.spotlightcommunications.net
P. (617) 423-0040
E. tomeeka@spotlightcommunications.net
MCH Library and Health Information Group
www.mchlibrary.org and www.healthinfogroup.org
P. (877) MCH-1935
E. MCHgroup@georgetown.edu