Social media is defined as media that allows for social interaction, using highly accessible publishing techniques to share content. It supports sharing information widely and allows people to go from passive consumers to active producers of content. Businesses also refer to this user-generated content. Social media is seen as driving the current "Attention Age" period in history by some. Common social media platforms that were discussed include Facebook, Twitter, LinkedIn, blogs, Flickr, and YouTube. The benefits listed for businesses creating social media profiles included promotion, brand awareness, engagement, feedback, and relationship building with customers.