This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular social media sites including blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. The document also discusses measuring return on investment from social media efforts and provides additional resources for learning more.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
New Zealand Men's Health Magazine (spec)Henry Jian
A spec look at the possible New Zealand version of Men's Health. Features an edited article that I originally wrote as an essay regarding the changes and fracturing of masculinity in modern society.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
How Social Media Can Help You Connect With Local ConsumersSpancept
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
30-Minute Social Media Marketing by Susan Gunelius
Cepg social-media-101
1. Social Media
“Plugged In and Turned On”
Or... I have a twitter account,
now what?
by
Christy Williams
@christycantsell
VividPoint Interactive
www.vividpointinteractive.com
@vividpointweb
2. Word-of-Mouth Goes Virtual
The most three most trusted forms of advertising are:
Recommendations from people I know - 90%
Consumer opinions posted online - 70%
Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth
marketing accessible and available to everyone with a computer (or phone).
FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?
3. What is Social Media?
def (Wikipedia) - Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing techniques.
Social Media IS NOT
A fad
A replacement for traditional advertising
The first step
The magic bullet
FREE
All about YOU
Social Media IS
A big deal
Going where your customers already are or where they want to be
Applicable to most companies in some way or another
Time-consuming
All about THEM
5. The BIG FIVE
Blogging
Facebook
LinkedIn
Twitter
Youtube
The Stats - The Why - The How
6. Blogging
def (wikipedia.com) - "A type of website with regular entries of commentary,
descriptions of events, or other material such as graphics or video."
The Stats
Approximately 200 million blogs
90% of blogs fail in the first year
The majority of web users interact with blogs every single day
7. Blogging
Why blog?
Constantly updated content
Gives visitors a reason to check out your site again and again
Become an EXPERT in your field
Search Engine Optimization
ENGAGEMENT with customers
8. Blogging
How blog?
Common Blogging Platforms
Blogger, Blogspot, Wordpress
Minimum of 2x per month
1000 words or less per entry
Blogs are NOT press releases
EACH post should have some interactive/multimedia element
Polls
Video, Photos
Links to other relevant sites
Lists
Enable comments and only filter them if they are explicit or spam
Integrate all of your other social media platforms
(“Add to Any”;“Tweetmeme”; “Meebo”)
9.
10. Facebook
AKA THE BIG ONE
The Stats
400 million users
The average U.S. Internet user spends more time on Facebook than on
Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
Average age is 38
#2 visited site (after Google)
The New Oxford American Dictionary voted “unfriend” as the 2009 Word of
the Year.
11. Facebook
AKA THE BIG ONE
Why Facebook?
The stats speak for themselves
Mix of paid (Highly targeted)
And unpaid (permission marketing)
12. Facebook
AKA THE BIG ONE
How to Facebook?
EVERYDAY – Respond to inquiries, add fans, post on other
pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell
Lighten up
13. LinkedIN
Your Virtual Resume
The Stats
50 million+ users
The largest truly business-oriented site
Average age is 44
14. LinkedIN
Your Virtual Resume
Why LinkedIN?
No brainer
The best Rolodex ever
Lead generation
15. LinkedIN
Your Virtual Resume
How to LinkedIN?
Make a personal page for everyone in the company. Link them to your
company profile.
EVERYDAY
Followup on messages/requests; Check in on your contacts;
Post a status update.
WEEKLY
Feed your blog posts; Answer questions; Make recommendations;
Join groups.
Use the search feature for lead generation.
Get serious
16. Twitter
It’s not about what you had for breakfast. Ok, maybe sometimes.
def - The platform that allows users to send a receive 140 character messages known
as tweets. You opt in to follow users whose content you want to receive.
The stats
“Twitter” was the top word of 2009, according to the Global Language
Monitor.
Average age is 39
100 million-ish users
Only about 20% are active
17. Twitter
It’s not about what you had for breakfast. Ok, maybe sometimes.
Why Twitter?
Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
Twitter results now turn up on the front page of Google.
18. Twitter
It’s not about what you had for breakfast. Ok, maybe sometimes.
How to Twitter?
DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
search.twitter.com
If you're not going to make a committed effort to use a twitter account,
don’t make one.
19.
20.
21. YouTube
Cute kittens everywhere get their 15 minutes.
The Stats
2 billion videos watched daily
The number two search engine after Google
22. YouTube
Cute kittens everywhere get their 15 minutes.
Why use it?
For the visual learners
Search Engine Optimization
23. YouTube
Cute kittens everywhere get their 15 minutes.
How to use it?
Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-
based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
25. What Does A Social Media
Strategist Do?
Work closely with your already existing marketing staff to understand your marketing
strategy and goals.
Research the most appropriate social media channels for your business.
Help you set up your accounts.
Determine with the best tools to manage those accounts.
Train internal staff how to manage those accounts using the tools.
Develop metrics and institute tracking devices to gauge return on investment.
Advise on how to deliver promotional content and campaigns through the channels.
Monitor changes in social media technology, channels, and tools and make
adjustments and provide training.
26. What Does A Social Media
Strategist NOT Do?
Write content
Manage the day-to-day uploading of content
Take the place of a true brand and marketing strategist
27. What do I do next?
(10 steps)
1. Formalize your brand strategy.
2. Put together a comprehensive marketing plan.
3. Take a critical look at your current website.
4. Set benchmarks
Google Analytics; Alexa
“How did you hear about us?”
SEO Ranking
5. Make a decision on time investment.
6. RELAX!
7. Set up your accounts.
8. Take some time learning the tools and the lingo.
9. SHARE
10. CARE
28. Return on Investment
“Half of my advertising spend is wasted, but I don’t know which half.”
What is your time worth?
DIRECT SALES
Example:
$250/week
(5 hours/week x $50/hr)
$500/year
(Average client spend)
2% closing ratio
(Through the website – WITHOUT an incentive)
100 visitors/month
(Approximate increase in site traffic to break even)
Are your social media efforts bringing 100 extra site visits/month?
29. Return on Investment
“Half of my advertising spend is wasted, but I don’t know which half”
PROMOTIONAL EVENT
Example:
$2,500 overall event budget
$750.00 spent on social media advertising
(15 hours x $50/hr)
$500/year
(Average client spend)
10% closing ratio
50 attendees
(Amount needed to break even)
Did your social media efforts bring 50 attendees or more?
30. Return on Investment
“Half of my advertising spend is wasted, but I don’t know which half”
OTHER METRICS WORTH MEASURING
(BESIDES DIRECT SALES)
SEO Ranking
Media Placements
“Buzz” – Retweets, followers, comments, Facebook page activity,
channel subscriptions, pingbacks
Customer retention/referrals