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The Power of Conversation - Using Social Media to Motivate Action in the Donation Community

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Scott Meis
Scott Meis

The document discusses how social media can be used to motivate action in the organ donation community. It provides examples of how social media platforms like Facebook, Twitter, YouTube and blogs can be leveraged for brand awareness, community building, fundraising, and increasing donor registrations. The document outlines best practices for social media use, including listening, identifying objectives, developing a strategy and content plan, engagement, and measurement of results.

TechnologyNews & Politics
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The Power of Conversation Using Social Media to Motivate Action in the Donation Community January 13, 2009 Scott Meis | Sr. Project & Social Media Director Dave Bosch | Communications Director Gift of Hope Organ & Tissue Donor Network
Carolyn Grisko & Associates Inc. ,[object Object],[object Object],The Power of Conversation
Gift of Hope Organ & Tissue Donor Network ,[object Object],The Power of Conversation
What We’ll Cover The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This… The Power of Conversation
Can Quickly Result In This… The Power of Conversation
Why Social Media Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Why People Are Attracted to Social Media ,[object Object],[object Object],[object Object],The Power of Conversation
Current Online Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
2010 Social Media Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation Name
People Listen – The Domestic Diva Case Study ,[object Object],[object Object],The Power of Conversation
People Listen – #Eric Heart Transplant ,[object Object],[object Object],[object Object],The Power of Conversation
People Talk - Twitter ,[object Object],The Power of Conversation
People Share - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
People Watch – Donate Life Illinois on YouTube The Power of Conversation
The BIG Question ,[object Object],The Power of Conversation
Social Media & the Transplant Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Brand Awareness Example The Power of Conversation
News Generation Example ,[object Object],[object Object],[object Object],The Power of Conversation
How to Sell Leadership on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Is Social Media Measurable? ,[object Object],[object Object],[object Object],The Power of Conversation
How Do I Find Time to Manage Social Media? ,[object Object],[object Object],[object Object],The Power of Conversation
What It Will Take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
What It Will Take - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
What It Will Take – Sample Daily Schedule (2.5 HRs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Start By Listening ,[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Choose Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Set Your Objectives & Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Define Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Choose Your Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Sample Social Media Platform The Power of Conversation Your Website
Social Media Case Study – Campus Challenge The Power of Conversation
Social Media Case Study – Campus Challenge The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study – Campus Challenge The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study – Campus Challenge The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
With or Without You . . . ,[object Object],[object Object],[object Object],The Power of Conversation
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],The Power of Conversation
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],The Power of Conversation
The Big BIG Takeaway ,[object Object],[object Object],The Power of Conversation
Resources ,[object Object],[object Object],The Power of Conversation
Questions & Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation

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The Power of Conversation - Using Social Media to Motivate Action in the Donation Community

  • 1. The Power of Conversation Using Social Media to Motivate Action in the Donation Community January 13, 2009 Scott Meis | Sr. Project & Social Media Director Dave Bosch | Communications Director Gift of Hope Organ & Tissue Donor Network
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  • 5. This… The Power of Conversation
  • 6. Can Quickly Result In This… The Power of Conversation
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  • 15. People Watch – Donate Life Illinois on YouTube The Power of Conversation
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  • 18. Brand Awareness Example The Power of Conversation
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  • 31. Sample Social Media Platform The Power of Conversation Your Website
  • 32. Social Media Case Study – Campus Challenge The Power of Conversation
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